• Closely work with Campaign Manager to proactively identify risks or dependencies and opportunities • Collaborate with Campaign Manager to optimize account • Write and submit design and video briefs for internal teams, based off of broader Design and Video Strategy (from CM) • Review creative deliverables for brand and brief alignment • Support creative & tech workflows: manage seedbox, coordinate feedback, and ensure timely delivery • QA all client-facing creative for accuracy, especially direct-to-social assets • Works with Delivery team day to day to ensure timely deliveries • Prepare client meeting agendas and planned activity recaps • Take clear, actionable meeting notes, flag concerns or delays, and send follow-ups • Translate meeting outcomes or client direction into tasks in Productive

• Own and proactively manage a portfolio of high-value VIP players, acting as their dedicated point of contact • Build deep, long-term relationships by understanding each VIP’s preferences, behaviours, motivations, and expectations • Maintain regular, proactive phone-based and digital communication, complemented by in-person engagement where strategically appropriate • Travel to meet VIP players to strengthen relationships, improve retention, and unlock long-term commercial value • Monitor player activity and performance metrics to identify churn risk, revenue opportunities, and engagement trends • Plan and execute upsell and cross-sell strategies through personalized offers, promotions, and experiences • Deliver tailored, high-touch VIP experiences that go beyond standard customer service • Re-engage declining or inactive VIPs using targeted retention strategies • Collaborate closely with internal teams (CRM, Promotions, Product, Payments, Customer Support) to ensure seamless VIP account management • Gather structured VIP feedback and act as the voice of the player internally to help evolve and improve the VIP program

• Drive Renewals: Take ownership of the renewal process for a portfolio of key accounts, ensuring timely and successful contract renewals. • Revenue Retention: Implement strategies to safeguard existing revenue, proactively identifying risks and addressing them before they impact the business. • Revenue Expansion: Collaborate with sales teams to identify upsell and cross-sell opportunities within your accounts, contributing to overall revenue growth. • Contract Negotiation: Lead negotiations for renewals and expansions, working closely with legal and finance teams to structure favorable agreements. • Market Insights: Stay informed about industry trends, competitive landscape, and client needs to offer informed recommendations that drive client value and satisfaction. • Collaboration: Partner with sales, customer success, and marketing teams to align on account strategies and ensure a cohesive approach to client growth. • Reporting & Metrics: Track and report on renewal rates, upsell success, and overall account health, using data to inform decision-making and strategy adjustments.

• Senior Account Managers take true ownership of the client relationship and strategy, serving as key drivers of account growth, brand success, and long-term partnership. • With strong autonomy, they provide high-level guidance to clients at the manager and director level and mentor internal teams to deliver work that is insight-driven, on-brand, and strategically aligned. • Responsible for managing, building, and maintaining mutually beneficial, high-value relationships with clients. • Expected to think beyond the immediate ask, uncovering underlying client needs and positioning the agency’s work as a lever for transformation and progress. • As the lead day-to-day agency representative, oversees client needs through direct contact, proactive counsel, and seamless coordination of agency resources. • Review and guide strategic, creative, and media decisions prior to client delivery and act as a key voice in client presentations and communications. • Requires an individual who is highly strategic, action-oriented, and collaborative, able to drive results at the project level. • Mentor Account Managers and Coordinators, offering day-to-day guidance that strengthens their client service and project leadership skills.