• Own Client SEO & GEO Strategy: Develop, lead, and execute comprehensive SEO and GEO (Generative engine optimisation) strategies for a portfolio of SaaS clients, ensuring alignment with their broader business goals • Technical SEO: Conduct deep technical audits, identify and prioritise critical issues (crawl budget, indexation, site architecture, schema markup, etc.), and collaborate with development teams to ensure flawless implementation • Website Tracking setup: GTM setup, GA4 event setup/configuration • Manage Client Relationships: Serve as the primary point of contact for a set of clients. Conduct weekly performance calls, clearly communicate strategy, and translate complex SEO concepts into business-friendly language • Define, Analyze and Measure Performance: Define key SEO performance metrics, set up and manage reporting dashboards, and use tools like Google Analytics and Looker Studio to provide insightful performance analysis and future recommendations • Lead Keyword & Competitor Analysis: Drive comprehensive keyword research to identify high-value, intent-driven opportunities, and conduct thorough competitive analysis to uncover strategic content and technical gaps • Systematise and Scale: Develop and document repeatable processes for audits, reporting, and client communication, ensuring high-quality, efficient service delivery across multiple accounts • Continuous learner: You are at the top of all everything that is happening in the world of AI/Search/LLMs and yet separate the signal from the noise • Marketer at heart: Ability to synthesise data/ thoughts/ learnings into insights/stories • Automate: You are able to identify recurring patterns and automate them using tools like n8n etc.

• Own and scale Jiffy’s organic search strategy across traditional SEO and emerging generative search platforms (AI-powered search, answer engines, LLM-driven discovery). • Build and maintain a strong technical SEO foundation, including site architecture, crawlability, indexation, Core Web Vitals, structured data, and internal linking. • Partner with engineering and product teams to ship SEO-impactful improvements and ensure organic discovery is considered early in the development process. • Design and implement programmatic SEO initiatives to capture long-tail demand at scale (categories, use cases, templates, applications). • Develop and optimize structured content and data that improves visibility in featured snippets, rich results, and generative answers. • Analyze organic performance using Search Console, analytics platforms, and custom datasets to identify growth opportunities and technical issues. • Run SEO experiments and tests (templates, schema, internal linking, page structure) and measure impact through clear hypotheses and results. • Collaborate with content, paid media, and lifecycle teams to align SEO with broader demand creation efforts. • Monitor search algorithm updates, AI search trends, and competitive movements, adapting strategy as the landscape evolves. • Clearly communicate SEO priorities, performance, and learnings to technical and non-technical stakeholders.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description RevolutionParts is looking for a skilled and detail-oriented Sr. SEO Specialist to lead and expand our Technical SEO efforts. As a senior member of the agency team, you will execute advanced technical SEO best practices across our in-house ecommerce platform, which supports more than 2,000 customers in the automotive parts industry, and apply this body of work directly to our Tier 1 clients to drive measurable growth in organic traffic, visibility, and revenue. - Own the technical SEO strategy and execution for top-priority clients. - Conduct in-depth technical audits and identify systemic issues. - Develop scalable SEO solutions and partner with developers for implementation. - Monitor and analyze performance, uncover growth opportunities, and implement optimizations. - Consult closely with other SEO team members and collaborate with cross-functional partners. - Present insights and recommendations to clients with confidence and clarity. Qualifications - Bachelor’s degree in marketing, computer science, digital communications, or a related field (or equivalent practical experience) - 4–6 years of experience in SEO, preferably with some exposure to client interface, reporting, and technical SEO - Working understanding of SEO fundamentals, including crawling, indexing, site structure, and page performance - Experience using SEO tools such as Google Search Console, Google Analytics, Screaming Frog, or similar platforms - Basic familiarity with content management systems and how they affect SEO - Strong analytical and problem-solving skills with the ability to interpret data and identify patterns or issues - Clear written and verbal communication skills - Basic understanding of HTML and CSS (JavaScript familiarity is a plus, not required) - Ability to manage tasks, balance competing priorities, and meet deadlines in a dynamic environment - A willingness to learn, take direction, and progressively expand technical SEO capabilities Requirements - Support on-page and technical SEO initiatives across our internal ecommerce CMS platform - Conduct comprehensive SEO audits to identify issues related to crawling, indexing, metadata, and site performance - Gather and analyze data, create performance reports, and provide clear recommendations to improve technical SEO health - Collaborate with developers, content teams, and account managers to implement SEO best practices across customer sites - Monitor key SEO metrics using tools such as Google Search Console, Google Analytics, and enterprise crawling software - Maintain safeguards and monitoring for site structure issues that may impact organic visibility or user experience - Contribute to ongoing platform tasks such as sitemap review, URL structure validation, and metadata auditing - Stay up-to-date on SEO trends, algorithm updates, and emerging tools to support continuous improvement - Document findings, track issues, and support project execution across multiple customer accounts and internal initiatives - Develop clear, data-driven performance reports that highlight technical findings, trends, and opportunities for growth - Present SEO insights, recommendations, and progress updates to Tier 1 clients during recurring meetings - Communicate complex technical concepts in a way that is accessible and actionable for non-technical stakeholders - Partner with account managers to prepare client-ready deliverables, quarterly business reviews, and roadmap updates - Maintain strong client communication by proactively identifying risks, performance changes, and optimization opportunities Benefits - RevolutionParts fully manages and covers all approved travel-related expenses, including airfare, lodging, and meals - While this role is primarily remote, all new hires may be required to travel to our headquarters in Tempe, Arizona, for 3–4 days within their first 30 days of employment

• Own end-to-end SEO strategy and execution: Lead technical SEO, on-page optimization, internal linking, site architecture, crawl-ability, indexing, and keyword strategy to drive sustainable organic growth across all stages of the funnel. • Build and execute an AI search visibility strategy from scratch: Optimize content and site structure for inclusion in AI-powered SERPs and zero-click experiences, ensuring the brand is surfaced and cited as search behavior shifts away from traditional results. • Protect and grow share of voice across organic search: Actively manage visibility across SERPs and emerging discovery surfaces, tracking competitive movement and reallocating effort to defend rankings, impressions, and presence in high-value categories. • Personally write, optimize, and publish search-driven content: Own hands-on content creation end to end, including long-form blog posts, pillar pages, landing pages, comparison pages, FAQs, guides, and resource content. Translate keyword, intent, and competitive insights into high-output, high-quality content designed to rank, be cited, and convert. • Define and enforce editorial quality, POV, and narrative consistency: Establish and maintain content standards for depth, clarity, expertise, tone, and positioning, ensuring every asset reflects a clear point of view, strong subject-matter authority, and consistent brand voice across the content library. • Develop topic authority through structured content ecosystems: Build and maintain content clusters, pillar strategies, and internal linking frameworks that signal topical depth and relevance across priority themes and buyer intents. • Conduct ongoing competitor and market research: Analyze competitor content strategies, keyword coverage, SERP feature ownership, publishing velocity, and messaging to identify gaps, opportunities, and areas of differentiation. • Redefine organic success metrics for modern search: Move beyond rankings and sessions to visibility- and demand-oriented KPIs including share of voice, AI inclusion, brand mentions, direct traffic, branded search lift, and conversion efficiency. • Design and maintain advanced SEO reporting and attribution infrastructure: Build and manage custom HubSpot workflows, dashboards, and attribution models to measure content and SEO impact accurately, including auditing, dismantling, and rebuilding existing workflows where required. • Own continuous optimization and experimentation across SEO and content: Independently test, iterate, and refine content formats, publishing strategies, page structures, and optimization tactics based on performance data, algorithm shifts, and competitive pressure.