This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description RevolutionParts is looking for a skilled and detail-oriented Sr. SEO Specialist to lead and expand our Technical SEO efforts. As a senior member of the agency team, you will execute advanced technical SEO best practices across our in-house ecommerce platform, which supports more than 2,000 customers in the automotive parts industry, and apply this body of work directly to our Tier 1 clients to drive measurable growth in organic traffic, visibility, and revenue. - Own the technical SEO strategy and execution for top-priority clients. - Conduct in-depth technical audits and identify systemic issues. - Develop scalable SEO solutions and partner with developers for implementation. - Monitor and analyze performance, uncover growth opportunities, and implement optimizations. - Consult closely with other SEO team members and collaborate with cross-functional partners. - Present insights and recommendations to clients with confidence and clarity. Qualifications - Bachelor’s degree in marketing, computer science, digital communications, or a related field (or equivalent practical experience) - 4–6 years of experience in SEO, preferably with some exposure to client interface, reporting, and technical SEO - Working understanding of SEO fundamentals, including crawling, indexing, site structure, and page performance - Experience using SEO tools such as Google Search Console, Google Analytics, Screaming Frog, or similar platforms - Basic familiarity with content management systems and how they affect SEO - Strong analytical and problem-solving skills with the ability to interpret data and identify patterns or issues - Clear written and verbal communication skills - Basic understanding of HTML and CSS (JavaScript familiarity is a plus, not required) - Ability to manage tasks, balance competing priorities, and meet deadlines in a dynamic environment - A willingness to learn, take direction, and progressively expand technical SEO capabilities Requirements - Support on-page and technical SEO initiatives across our internal ecommerce CMS platform - Conduct comprehensive SEO audits to identify issues related to crawling, indexing, metadata, and site performance - Gather and analyze data, create performance reports, and provide clear recommendations to improve technical SEO health - Collaborate with developers, content teams, and account managers to implement SEO best practices across customer sites - Monitor key SEO metrics using tools such as Google Search Console, Google Analytics, and enterprise crawling software - Maintain safeguards and monitoring for site structure issues that may impact organic visibility or user experience - Contribute to ongoing platform tasks such as sitemap review, URL structure validation, and metadata auditing - Stay up-to-date on SEO trends, algorithm updates, and emerging tools to support continuous improvement - Document findings, track issues, and support project execution across multiple customer accounts and internal initiatives - Develop clear, data-driven performance reports that highlight technical findings, trends, and opportunities for growth - Present SEO insights, recommendations, and progress updates to Tier 1 clients during recurring meetings - Communicate complex technical concepts in a way that is accessible and actionable for non-technical stakeholders - Partner with account managers to prepare client-ready deliverables, quarterly business reviews, and roadmap updates - Maintain strong client communication by proactively identifying risks, performance changes, and optimization opportunities Benefits - RevolutionParts fully manages and covers all approved travel-related expenses, including airfare, lodging, and meals - While this role is primarily remote, all new hires may be required to travel to our headquarters in Tempe, Arizona, for 3–4 days within their first 30 days of employment

• Own end-to-end SEO strategy and execution: Lead technical SEO, on-page optimization, internal linking, site architecture, crawl-ability, indexing, and keyword strategy to drive sustainable organic growth across all stages of the funnel. • Build and execute an AI search visibility strategy from scratch: Optimize content and site structure for inclusion in AI-powered SERPs and zero-click experiences, ensuring the brand is surfaced and cited as search behavior shifts away from traditional results. • Protect and grow share of voice across organic search: Actively manage visibility across SERPs and emerging discovery surfaces, tracking competitive movement and reallocating effort to defend rankings, impressions, and presence in high-value categories. • Personally write, optimize, and publish search-driven content: Own hands-on content creation end to end, including long-form blog posts, pillar pages, landing pages, comparison pages, FAQs, guides, and resource content. Translate keyword, intent, and competitive insights into high-output, high-quality content designed to rank, be cited, and convert. • Define and enforce editorial quality, POV, and narrative consistency: Establish and maintain content standards for depth, clarity, expertise, tone, and positioning, ensuring every asset reflects a clear point of view, strong subject-matter authority, and consistent brand voice across the content library. • Develop topic authority through structured content ecosystems: Build and maintain content clusters, pillar strategies, and internal linking frameworks that signal topical depth and relevance across priority themes and buyer intents. • Conduct ongoing competitor and market research: Analyze competitor content strategies, keyword coverage, SERP feature ownership, publishing velocity, and messaging to identify gaps, opportunities, and areas of differentiation. • Redefine organic success metrics for modern search: Move beyond rankings and sessions to visibility- and demand-oriented KPIs including share of voice, AI inclusion, brand mentions, direct traffic, branded search lift, and conversion efficiency. • Design and maintain advanced SEO reporting and attribution infrastructure: Build and manage custom HubSpot workflows, dashboards, and attribution models to measure content and SEO impact accurately, including auditing, dismantling, and rebuilding existing workflows where required. • Own continuous optimization and experimentation across SEO and content: Independently test, iterate, and refine content formats, publishing strategies, page structures, and optimization tactics based on performance data, algorithm shifts, and competitive pressure.

• Identify content opportunities: Lead content research across SEO and AEO. Analyze keyword trends, monitor competitor coverage, track LLM citation patterns, and identify gaps where Clerk can establish or strengthen authority. • Create and ship content: Manage content generation using LLMs and by collaborating with technical team members. Scale distribution beyond clerk.com by building presence on high-authority developer platforms (Reddit, Medium, dev.to, GitHub, technical newsletters, community hubs) to increase domain authority and citation surface area. • Measure and report on performance: Define what success looks like for both AEO and SEO. Instrument metrics for AI visibility, including citation frequency, accuracy, and referral traffic from AI sources. Own channel analysis and reporting to keep the wider organization informed and to surface opportunities for optimization. • Own website discoverability: Ensure proper structure, functionality, and crawlability for both traditional search engines and LLMs. This includes technical SEO fundamentals as well as emerging best practices for schema markup, structured data, and content architecture that improve LLM citation rates. • Build the AEO playbook: Document frameworks for content structure, FAQ patterns, and comparison formats. Understand how models evaluate authority and technical depth, then translate that into actionable guidelines. Iterate based on observed model behavior and emerging research. • Bridge SEO and AEO: Traditional search still matters. Balance investments between Google/Bing visibility and the growing share of traffic originating from AI interfaces. Understand where these strategies overlap and where they diverge.

• Take ownership of Scopic’s SEO strategy and contribute to the roadmap to increase organic traffic, lead generation, and conversions. • Execute and optimize on-page, off-page, and technical SEO initiatives. • Monitor performance, analyze data, and generate reports with actionable insights. • Explore emerging trends in Generative Engine Optimization (GEO) and help position Scopic's brand and content in AI-driven search results such as ChatGPT, Perplexity, and Gemini. • Stay ahead of industry trends—particularly innovations in AI-driven SEO and GEO—and proactively recommend new tools and methods. • Collaborate cross-functionally with marketing, content, and development teams to align SEO strategies with business goals. • Ensure clear communication, organization, and consistency in task planning and reporting.