Binance logo
Binance

The World’s Leading Blockchain Ecosystem and Digital Asset Exchange

Programmatic Manager

ManagerManagerFull TimeRemoteSeniorTeam 1,001-5,000Since 2017H1B No SponsorCompany SiteLinkedIn

Location

Singapore

Posted

150 days ago

Salary

0

Seniority

Senior

English

Job Description

Programmatic Manager

Binance

• Own and scale the APAC programmatic advertising strategy to drive user acquisition, retention, and long-term ROAS. • Develop and lead programmatic media strategy across APAC markets • Identify growth opportunities across new markets, platforms, ad formats, and inventory types • Execute and optimize media buying across open auctions, PMPs, preferred deals, and programmatic guaranteed (PG) • Leverage AI, machine learning, and automation to improve targeting, bidding, and creative performance • Define and enforce best practices across frequency capping, remarketing, brand safety, and DCO • Research, test, and scale emerging channels and formats such as contextual targeting, CTV, programmatic audio, and DOOH

Job Requirements

  • Strong hands-on experience in programmatic advertising across app and web platforms
  • Deep understanding of programmatic trends, technologies, and best practices
  • Existing relationships with programmatic platforms and networks
  • Ideal to have exposure with AppsFlyer products
  • Strong analytical and reporting skills
  • Experience in crypto, fintech, or online trading platforms
  • Strong APAC-focused programmatic experience

Benefits

  • Competitive salary and company benefits
  • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

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