• Through the use of company and department practices and procedures, crafts content that captivates, informs and persuades. • Includes SEO-rich titles, bullet points, product descriptions, and brand copy • Partners with Data Analytics and Market Insights teams to identify top keywords and implement SEO best practices for optimized content • Aligns content with the brand’s voice, tone, and messaging while considering Amazon’s content constraints • Collaborates with Brand Managers, Content Managers, Graphic Designers, and other team members to manage project status, assignments, content updates, and resolve challenges • Utilizes Asana for content requests, task management, and project oversight, ensuring clear timelines and quality control • Audits and updates product listings to ensure accuracy and optimization, including product titles, bullet points, descriptions, pricing, and keywords • Stay up-to-date with Amazon’s ranking algorithms, keyword optimization techniques, and content compliance guidelines • Stays informed on Amazon policies, including Seller Central, Vendor Central, Style Guides, Category Specifics, and Amazon’s Legal and Compliance requirements, ensuring adherence to platform standards for best performance • Discusses inconsistencies and recommends solutions with the manager to ensure alignment with client and company requirements • Maintains or exceeds department-established performance standards • Continues to learn and apply department Trainual subjects according to standards • Other duties as assigned

- Through the use of company and department practices and procedures, crafts content that captivates, informs and persuades. - Includes SEO-rich titles, bullet points, product descriptions, and brand copy - Partners with Data Analytics and Market Insights teams to identify top keywords and implement SEO best practices for optimized content - Aligns content with the brand’s voice, tone, and messaging while considering Amazon’s content constraints - Collaborates with Brand Managers, Content Managers, Graphic Designers, and other team members to manage project status, assignments, content updates, and resolve challenges - Utilizes Asana for content requests, task management, and project oversight, ensuring clear timelines and quality control - Audits and updates product listings to ensure accuracy and optimization, including product titles, bullet points, descriptions, pricing, and keywords - Stay up-to-date with Amazon’s ranking algorithms, keyword optimization techniques, and content compliance guidelines - Stays informed on Amazon policies, including Seller Central, Vendor Central, Style Guides, Category Specifics, and Amazon’s Legal and Compliance requirements, ensuring adherence to platform standards for best performance - Discusses inconsistencies and recommends solutions with the manager to ensure alignment with client and company requirements - Maintains or exceeds department-established performance standards - Continues to learn and apply department Trainual subjects according to standards - Other duties as assigned

- Through the use of company and department practices and procedures, crafts content that captivates, informs and persuades. - Includes SEO-rich titles, bullet points, product descriptions, and brand copy - Partners with Data Analytics and Market Insights teams to identify top keywords and implement SEO best practices for optimized content - Aligns content with the brand’s voice, tone, and messaging while considering Amazon’s content constraints - Collaborates with Brand Managers, Content Managers, Graphic Designers, and other team members to manage project status, assignments, content updates, and resolve challenges - Utilizes Asana for content requests, task management, and project oversight, ensuring clear timelines and quality control - Audits and updates product listings to ensure accuracy and optimization, including product titles, bullet points, descriptions, pricing, and keywords - Stay up-to-date with Amazon’s ranking algorithms, keyword optimization techniques, and content compliance guidelines - Stays informed on Amazon policies, including Seller Central, Vendor Central, Style Guides, Category Specifics, and Amazon’s Legal and Compliance requirements, ensuring adherence to platform standards for best performance - Discusses inconsistencies and recommends solutions with the manager to ensure alignment with client and company requirements - Maintains or exceeds department-established performance standards - Continues to learn and apply department Trainual subjects according to standards - Other duties as assigned

• Execute content strategies that boost SEO performance and drive desired actions across sales and partnerships channels. • Create compelling content — including case studies, newsletters, blog posts, social media posts, one-pagers, infographics, whitepapers, and videos — that simplifies complex topics related to clean energy finance, tax credits , tax equity, debt, regulatory changes, etc. • Lead the organic strategy and execution for Crux’s social media channels, including Crux’s corporate accounts and thought leadership content for business leaders to share. • Help shape a long-term content calendar aligned with marketing goals while managing shifting priorities effectively. • Collaborate with design teams to produce videos, infographics, and other multimedia assets for distribution across channels. • Analyze data from multiple sources to inform content strategies and build narratives that resonate with target audiences. • Ensure consistency with key messaging and brand guidelines across all content types, maintaining Crux’s high level of content quality.