• Manage inbound and outbound sales conversations with U.S.-based prospects. • Conduct virtual consultations to assess needs, design custom window treatments, and recommend solutions based on best principles. • Own the sales process end-to-end, including CRM pipeline management. • Provide expert, consultative guidance on window treatment options and design best practices. • Collaborate with internal teams to ensure a seamless post-sale experience. • Consistently meet or exceed agreed-upon performance metrics (conversion rate, activity volume, and revenue).

• Own the full sales cycle—from initial engagement through close. • Collaborate with leadership and cross-functional teams to engage qualified leads. • Conduct virtual consultations to assess needs and recommend solutions. • Own the sales process end-to-end, including CRM pipeline management. • Provide expert, consultative guidance on window treatment options and design best practices. • Consistently meet or exceed agreed-upon performance metrics.

• Establishing and maintaining customer relationship in the assigned geography for the full portfolio to promote clinically integrated treatment pathways, both traditional and digital orthodontics • Developing sales through commercial activities, relationships with customers (orthodontists and general dentists) through strategic targeting, segmentation, and consultative selling • Responsible for achieving sales quotas and specific sales KPIs (touchpoints frequency, educational events and recruiting, coverage and new accounts acquisition) • Executing marketing campaigns and undertake the lead qualification process • Developing a strong knowledge of the Ortho market, competitors, products, to provide solutions-based approach, to be competitive and able to develop customers strategically • Proactive cooperation with clinical specialist, marketing team and Distributors/Channel • Daily use of CRM including reporting of activities

• Achieve and exceed sales quotas consistently deliver quarterly and annual sales targets across AI‑powered ERP solutions, modernization services, and AI project team offerings. • Win net‑new enterprise logos and expand adoption within the existing installed base. • Provide reliable, transparent forecasts that enable effective planning by Sales Management and Regional GMs. • Lead and orchestrate the sales cycle in collaboration with Sales Engineering, AI Teams, Forward Deployment Engineers, Delivery, Operations, Legal, Marketing, and Finance. • Support go‑to‑market initiatives to launch new AI and ERP offerings across geographies and industries. • Execute a world-class outbound motion, including proactive calling, targeted outreach, account planning, and executive engagement.