• Set and execute an enterprise social media strategy aligned to brand and business priorities • Lead content, engagement, and performance across LinkedIn, X, Facebook, Instagram, and YouTube • Own social strategy and content for the CEO and select senior executives • Develop channel-specific content including video, financial shorts, thought leadership, and research-driven assets • Build and scale influencer programs that support brand and growth objectives • Oversee social listening, community engagement, and rapid-response protocols • Partner with Brand, Marketing, HR, Legal/Compliance, and business teams to align organic and paid efforts • Adapt cross-channel content to optimize performance by platform • Use analytics and insights to guide decisions, test new approaches, and improve results • Lead, develop, and inspire a high-performing social media team and agency partners

Role Description Are you organized, social media savvy, and passionate about empowering women and young moms? South Project is seeking a Volunteer Social Media Lead to help manage and grow our online presence across inspiring events and initiatives not just Boss Moms, but a range of community-driven programs focused on connection, growth, and empowerment. All content will be provided; your role is to post, engage, and keep our platforms active and vibrant! - Post pre-made content consistently across our social media platforms (Instagram, Facebook, etc.). - Engage with our audience by responding to comments, DMs, and sharing updates. - Monitor page activity and help build a positive, empowering online space. - Support the promotion of multiple events and initiatives throughout the year. Qualifications - Enjoy social media and know how to keep a page fresh and engaging. - Organized, dependable, and consistent. - Strong communication skills with attention to detail. - Passion for contributing to a mission that uplifts women, moms, and the wider community. Requirements - Flexible, remote role. - Estimated 3–5 hours per week.

• Take full ownership of building a global brand’s social media presence in United Kingdom • Operate in one of the most exciting, fast-moving, yet regulated industries • Bring ideas to life on and off camera, with real freedom to shape the content style • Collaborate with UGC creators, influencers, and brand ambassadors • Have A LOT OF FUN along the way

• Lead end-to-end social media strategy and execution for organic and paid campaigns across platforms. • Use audience insights and platform analytics to inform content, targeting, and ad spend strategies. • Execute A/B tests and campaign optimizations to improve engagement, CTR, and conversions. • Guide campaign setup, media planning, and optimization. • Stay current on platform algorithms, features, and best practices. • Build and execute SEO strategies focused on technical, on-page, and off-page optimization. • Perform keyword research, site audits, competitor analysis, and content optimization. • Manage paid search campaigns on Google Ads, Bing, and retargeting platforms. • Lead creation and optimization of video and display ads across Google Ads, YouTube, and social platforms. • Launch targeted email, SMS, and CRM campaigns using various platforms. • Plan and manage influencer campaigns, collaborating with creators aligned with brand goals. • Mentor team members in digital marketing strategy and campaign execution. • Lead strategic development and contribute digital marketing expertise in client pitches and presentations. • Stay updated on trends in digital marketing and conduct market research.