Role Description Are you organized, social media savvy, and passionate about empowering women and young moms? South Project is seeking a Volunteer Social Media Lead to help manage and grow our online presence across inspiring events and initiatives not just Boss Moms, but a range of community-driven programs focused on connection, growth, and empowerment. All content will be provided; your role is to post, engage, and keep our platforms active and vibrant! - Post pre-made content consistently across our social media platforms (Instagram, Facebook, etc.). - Engage with our audience by responding to comments, DMs, and sharing updates. - Monitor page activity and help build a positive, empowering online space. - Support the promotion of multiple events and initiatives throughout the year. Qualifications - Enjoy social media and know how to keep a page fresh and engaging. - Organized, dependable, and consistent. - Strong communication skills with attention to detail. - Passion for contributing to a mission that uplifts women, moms, and the wider community. Requirements - Flexible, remote role. - Estimated 3–5 hours per week.

• Take full ownership of building a global brand’s social media presence in United Kingdom • Operate in one of the most exciting, fast-moving, yet regulated industries • Bring ideas to life on and off camera, with real freedom to shape the content style • Collaborate with UGC creators, influencers, and brand ambassadors • Have A LOT OF FUN along the way

• Lead end-to-end social media strategy and execution for organic and paid campaigns across platforms. • Use audience insights and platform analytics to inform content, targeting, and ad spend strategies. • Execute A/B tests and campaign optimizations to improve engagement, CTR, and conversions. • Guide campaign setup, media planning, and optimization. • Stay current on platform algorithms, features, and best practices. • Build and execute SEO strategies focused on technical, on-page, and off-page optimization. • Perform keyword research, site audits, competitor analysis, and content optimization. • Manage paid search campaigns on Google Ads, Bing, and retargeting platforms. • Lead creation and optimization of video and display ads across Google Ads, YouTube, and social platforms. • Launch targeted email, SMS, and CRM campaigns using various platforms. • Plan and manage influencer campaigns, collaborating with creators aligned with brand goals. • Mentor team members in digital marketing strategy and campaign execution. • Lead strategic development and contribute digital marketing expertise in client pitches and presentations. • Stay updated on trends in digital marketing and conduct market research.

• Own the paid social strategy and day-to-day execution in collaboration with agency across platforms such as Meta (Facebook/Instagram) and testing into new social channels • Plan, launch, and optimize full-funnel campaigns (prospecting, retargeting, retention) to drive customer acquisition and subscription growth • Analyze performance data to optimize toward core growth metrics such as CAC, ROAS, LTV, payback period, and subscription retention • Develop and scale testing frameworks for audiences, bidding strategies, creative, and landing page experiences in collaboration with cross functional teams • Collaborate closely with lifecycle/CRM, analytics, and web teams to ensure alignment across acquisition, onboarding, and retention • Own forecasting, budgeting, and pacing of paid social spend, ensuring efficient and scalable growth • Prepare and present performance insights, learnings, and recommendations to cross-functional partners and leadership