Vasion is looking for a Lead Web Designer who exemplifies our core values and wants to be part of our growing team. We are committed to making digital transformation attainable to everyone by building an affordable, integrated SaaS solution that simplifies business processes. Vasion offers a flexible working environment for our 300+ employees across the world, including at our global headquarters in St. George, Utah, or in one of our other offices in the UK, Germany, and Lehi, Utah. If you share our passion for digital transformation and are ready to join us on this exciting mission, we would love to hear from you. We are looking for a Lead UI/UX Designer, Web who combines visual design excellence with a deep understanding of user experience. The ideal candidate is obsessed with understanding how users interact with our website and uses that insight to continuously improve user flow and drive conversions—particularly demo bookings, our primary success metric. You'll own the UX of our web presence, ensuring every page is accessible, mobile-optimized, and strategically designed to guide visitors toward action. Responsibilities: - Lead the UX and visual design of our website, with a focus on optimizing user journeys that drive demo bookings and other key conversions. - Design mobile-first experiences that translate seamlessly across all devices and screen sizes. - Champion accessibility standards (WCAG) to ensure our website is usable by everyone, regardless of ability. - Analyze user behavior through heatmaps, session recordings, and analytics to identify friction points and opportunities for improvement. - Plan and execute A/B tests and usability studies to validate design decisions and iterate based on real user data. - Create wireframes, prototypes, and high-fidelity mockups that clearly communicate user flows and interaction patterns. - Collaborate with marketing, content, and development teams to align design decisions with business goals and technical requirements. - Maintain and evolve our design system and Figma component libraries to ensure consistency and efficiency across projects. - Mentor a junior designer, providing guidance on both craft and UX thinking. - Stay current with UX best practices, accessibility guidelines, and emerging web design trends.

• Design responsive, modern websites and digital interfaces across multiple client projects • Collaborate with designers, developers, and project managers to translate requirements into visually engaging solutions • Maintain brand consistency and apply best practices in UI/UX design • Create wireframes, mockups, and prototypes to communicate design ideas • Optimize assets and layouts for performance, accessibility, and responsiveness • Participate in design reviews, provide feedback, and iterate based on stakeholder input • Stay up to date with design trends, tools, and technologies to continually improve work quality

• Lead web design and development, architecting modular design systems that scale creativity and maintainability • Elevate design quality by defining standards for UX, accessibility, performance, and editorial voice and by enforcing quality gates and documentation • Create concept to launch workflows that include prototypes, motion language, and micro interactions consistent with brand stories • Infuse AI and analytics into delivery using research synthesis, generative exploration, automated QA, and experiment design to validate lift • Support CMS migrations to Webflow Enterprise, shaping content models, collections, redirects, and SEO hygiene in collaboration with strategy, content and engineering • Mentor and inspire designers through critiques, coaching, playbooks, and portfolio development • Collaborate cross-functionally with account, content, engineering, analytics, and strategy to deliver on time and on budget and to measurable outcomes • Champion studio innovation through thought leadership, showcases, and repeatable best practices

• Conduct research and develop moodboards to express design direction and vision • Create thoughtful, on-brand web wireframes (preferably in Figma) • Develop pages directly in Webflow, from concept through launch • Own in-depth QA and troubleshooting to ensure high-quality execution • Build new landing pages and support new web initiatives • Make ongoing improvements and evolutions to our existing site • Push the envelope with modern layouts, interactions, and motion • Guide team members in using the CMS so content updates don’t rely on design support • Collaborate closely with Creative team members (designers and copywriters) on concepts and execution • Work cross-functionally with stakeholders to workshop information architecture and narrative needs