Iron Horse

• Engage with B2B clients to understand their business requirements and marketing objectives. • Assess, design, and implement effective AI-enabled marketing operations strategies. • Design, implement, and optimize marketing automation workflows to enhance lead generation, nurturing, and conversion processes. • Provide hands-on expertise in configuring, optimizing, and maintaining Marketo and Salesforce.com to meet and exceed client goals. • Develop and implement data management strategies to ensure data accuracy, cleanliness, and compliance. • Generate reports and dashboards in Salesforce.com and Marketo to support business decision making. • Conduct comprehensive audits of current marketing operations to identify gaps and areas for improvement. • Conduct training sessions for client teams on Salesforce.com and Marketo best practices.

• Lead web design and development, architecting modular design systems that scale creativity and maintainability • Elevate design quality by defining standards for UX, accessibility, performance, and editorial voice and by enforcing quality gates and documentation • Create concept to launch workflows that include prototypes, motion language, and micro interactions consistent with brand stories • Infuse AI and analytics into delivery using research synthesis, generative exploration, automated QA, and experiment design to validate lift • Support CMS migrations to Webflow Enterprise, shaping content models, collections, redirects, and SEO hygiene in collaboration with strategy, content and engineering • Mentor and inspire designers through critiques, coaching, playbooks, and portfolio development • Collaborate cross-functionally with account, content, engineering, analytics, and strategy to deliver on time and on budget and to measurable outcomes • Champion studio innovation through thought leadership, showcases, and repeatable best practices

• Lead deep-dive GTM audits (ICP clarity, funnel performance, tech stack, and competitive positioning) to surface growth opportunities. • Develop GTM strategies spanning segmentation, ICP refinement, channel mix, offers, and success metrics. • Build growth roadmaps and design integrated demand-gen and ABM programs, balancing broad-market reach with targeted account engagement. • Partner with client marketing leaders and teams to operationalize campaigns across paid media, content, and field/digital channels. • Guide creative, content, and media teams to ensure programs are measurable, scalable, and tied to pipeline goals. • Present insights, recommendations, and performance readouts to senior client stakeholders.