• Own the development and execution of product marketing initiatives across the product lifecycle. • Define and continuously refine product positioning, messaging, and value propositions for target buyers and industries. • Develop and manage market-facing product assets, including: - Product website pages - Solution briefs and product sheets - Product videos and demos • Steward product-related thought leadership by collaborating with subject matter experts across product management, product development, and industry teams. • Lead competitive and market intelligence efforts, including the creation and maintenance of competitive battlecards and win/loss insights. • Launch and support CloudFactory’s analyst relations program, including messaging alignment, briefings, and ongoing engagement. • Identify, evaluate, and activate relevant industry associations, ecosystems, and communities to drive brand awareness and demand. • Partner closely with Product Management to translate roadmap priorities into effective sales enablement, launches, and customer-facing narratives. • Enable Sales with the tools, messaging, and insights needed to effectively sell CloudFactory’s products and solutions.

• Be the subject matter expert on key data management product areas, understanding both technical and business implications. • Collaborate with PMM lead as well as Product Managers, Marketing, Enablement and other cross-functional teams to align on vision, strategic priorities, campaigns, market trends and success metrics. • Develop and maintain PMM assets including detailed ICP docs, competitive battlecards,, SWOT analyses, product one-pagers, Sales collateral, pitch decks and more. • Contribute to Go-To-Market plans and product releases, managing cross-functional execution across partner teams. • Analyze data from product usage, campaigns, content engagement and market insights to optimize performance and ROI metrics • Craft compelling product messages for internal and external purposes, acting as the product expert for partner teams. • Produce high-quality long and short form content, including: videos, blogs, thought leadership, case studies, customer PPTs, demos and website content, among others.

• Own product positioning, messaging, and proof points for defined products, solutions, and capabilities within the ZeroFox platform • Champion the voice of the customer and the reality of the threat landscape throughout the product lifecycle, from ideation and roadmap input through launch, adoption, and expansion • Translate technical capabilities, threat intelligence, and platform workflows into credible, market-ready narratives and assets • Define customer segments, use cases, and sales motions, and enable Sales and partner teams with clear messaging and supporting tools • Develop high-quality PMM assets including pitch decks, solution briefs, battlecards, website content, and launch materials • Serve as a subject matter expert on buyers, buying criteria, competitive alternatives, and relevant security and technology trends • Partner closely with Product Management and Threat Intelligence to validate messaging, avoid superficial claims, and maintain technical accuracy • Collaborate with Growth and Demand Generation teams to support integrated go-to-market campaigns and programs • Leverage modern AI tools and workflows to accelerate research, synthesis, drafting, and iteration while maintaining rigor and accuracy

• Actively partner with and teach Product Managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral. • Partner with product management, engineering and various go-to-market functions to create materials that help customers evaluate and adopt our products: reference architectures, implementation guides, detailed product information. • Own and manage the launch of new products/features relevant to target buyers • Conduct internal and customer research to understand pain points, competition and opportunities • Teach go-to-market and sales teams how to gain value from our products: clearly define the capabilities of our products and the value they provide, deliver training and enablement, ensure customer facing teams are able to effectively engage with customers, partners, and prospects. • Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to strategically shape marketing programs and drive growth across the entire customer journey.