• ORIGINATE AND CLOSE NEW LIFE SCIENCES REVENUE • Own direct revenue generation across pharma and biotech accounts, with a focus on enterprise and multi-year opportunities • Proactively source and develop new opportunities using an existing network across R&D, HEOR, medical, market access, and commercial teams • Establish Arcadia as a credible, differentiated partner for real-world data and clinically connected solutions • Lead SOLUTION SELLING ACROSS THE PHARMA DEVELOPMENT LIFECYCLE • Lead discovery conversations across early research, clinical development, HEOR/RWE, market access, and commercial analytics • Translate complex client needs into well-scoped solutions that balance data, analytics, services, and delivery realities • Guide clients toward use cases where Arcadia can deliver outsized value, not lowest-friction data transactions • Align solutions to client budgeting and planning cycles, including annual and multi-year funding processes • OWN THE END-TO-END COMMERCIAL DEAL LIFECYCLE • Exercise strong commercial judgment on deal structure, pricing, and scope to protect margin and delivery integrity • Own the full lifecycle: Opportunity qualification • Solution design and scoping • Proposal and SOW development • Pricing and commercial structuring • Contract negotiation and close • Partner closely with legal, finance, and leadership to finalize terms efficiently • COORDINATE EXECUTION AND DELIVER HANDOFF • Translate commercial commitments into delivery-ready plans that teams can execute without rework • Stay actively involved through early delivery to ensure scope, timelines, and outcomes remain aligned • Act as the commercial quarterback between clients and internal teams • Work closely with Ops, Delivery, Product, and Data to ensure clean handoffs and high client satisfaction • DEFINE AND SCALE THE LIFE SCIENCES SALES FUNCTION • Help define Arcadia’s life sciences sales motion, value narrative, and early GTM strategy • Establish what “good” looks like for LS deals in terms of scope, economics, and delivery fit • Provide direct market feedback into product roadmap, packaging, and pricing • Over time, contribute to hiring, mentoring, and scaling the direct sales organization

• Own the Partner & Customer Experience: Be in the field (virtually or in person) alongside channel partners and end users—uncovering opportunities, solving customer problems, and advancing deals across every stage of the funnel • Drive Revenue, Together: Lead joint sales execution with partners, including prospecting, co-selling, and end-user meetings • Deliver Measurable Results: Build and execute data-driven sales plans that hold partners accountable to performance goals • Collaborate to Win: Partner closely with marketing, partner development, technical teams, and other stakeholders to launch high-impact initiatives • Enable & Inspire Partners: Run compelling sales presentations and enablement sessions that empower partners to confidently articulate the value of Lytx solutions • Navigate Channel Complexity: Proactively manage and resolve channel conflict, ensuring clear alignment with engagement rules while fostering a healthy, high-performing partner ecosystem • Expand the Market: Identify new verticals and growth opportunities, developing go-to-market strategies that expand Lytx’s footprint

• Create, package and sell solution-based music marketing programs for Live Nation Entertainment. • Meet or exceed revenue and key account goals • Focus on developing and maintaining strong relationships with important decision makers at client marketing companies and their respective advertising agencies in a variety of business categories • Craft sales presentations that creatively and distinctly differentiate and communicate unique assets addressing the goals of targeted prospects • Educate / position Live Nation assets and marketing capabilities to the sponsor/ advertiser marketplace; demonstrate the branding values of live music tie-ins to create unique marketing value with Live Nation's assets • Structure, price, successfully negotiate and close deals that will keep you performing to expectations in tracking to your budget • Oversee sponsor contracts, invoicing, and accounts receivable or develop processes to ensure execution and collections

• Proactively identify and close new business at Top Tier accounts; apply Nordson Growth Strategy to grow current markets and aggressively penetrate new ones • Direct the distribution channel to ensure annual sales targets are consistently exceeded; hold partners accountable to maintain a high-growth trajectory • Establish and leverage high-level contacts with key decision-makers; build long-term loyalty through constant relationship building • Maintain a robust CRM pipeline and deliver accurate sales forecasts to drive consistent growth. • Conduct market analysis to formulate localized pricing, sales and marketing strategies that outperform the competition • Provide world-class support and training to customers and distributors in coordination with regional and central application and service teams • Gather and provide management with real-time intelligence on competitor movements, industry trends, and emerging market opportunities