• Craft messaging for client's eCommerce D2C site that strengthens their brand credibility and origin story across their core funnel pages. • Building messaging around transparency, safety standards, and quality assurance—creating the foundation for both conversion and long-term loyalty • Create framework / guidelines for simple, intuitive product explanations that help users quickly understand benefits, usage, and outcomes. • Participate in initial discovery discussions with CD, OD, UX Designer, and the client to understand general messaging shortcomings • Working in collaboration with the UX designer who will be designing these key pages - the wireframes will help define specific copy areas and word limit

• Daily email production from idea to publish for an audience of active traders • A forward-planned email content calendar with the ability to pivot quickly when markets or industry events demand it • Ongoing idea generation across multiple themes and angles • Consistent structure, pacing, and tone that preserves the existing TakeProfitTrader voice • First-draft execution that prioritizes clarity, credibility, and speed • Write and ship high-quality daily emails on a reliable schedule • Plan and maintain a rotating email framework (themes, formats, recurring concepts) to prevent repetition and fatigue • Identify timely, relevant moments where the email calendar should be adjusted or overridden • Collaborate closely with the CMO on voice, positioning, and strategic direction • Iterate on copy based on feedback, performance signals, and business context • Maintain clean, accurate, and compliant copy that avoids hype, exaggeration, or “too good to be true” language • Support additional copy needs (landing pages, paid ads, promotions) as capacity allows once email ownership is fully established

• Write clear, engaging, and accurate articles and educational content on mental health topics, services, and care navigation • Translate clinically reviewed concepts into accessible language • Collaborate with PHM’s clinical network to source quotes, insights, and ensure factual accuracy • Partner with clinical reviewers to incorporate feedback and ensure content meets PHM quality standards • Use SEO tools to review drafts for keyword usage, readability, and search optimization, and revise accordingly • Work with PHM’s Creative team to help shape supporting visual assets (photography and occasional video concepts) that align with written pieces • Revise and iterate on content based on editorial feedback, performance insights, and evolving priorities

• Write copy that converts in the formats mentioned above (mainly short-form) • Work with other members of the Marketing Team on content strategy and development • Edit content for tone, product accuracy, and conversion frameworks • Review design and web development work to ensure finalized assets • Research competitors and industry trends to inform our content strategy