• Daily email production from idea to publish for an audience of active traders • A forward-planned email content calendar with the ability to pivot quickly when markets or industry events demand it • Ongoing idea generation across multiple themes and angles • Consistent structure, pacing, and tone that preserves the existing TakeProfitTrader voice • First-draft execution that prioritizes clarity, credibility, and speed • Write and ship high-quality daily emails on a reliable schedule • Plan and maintain a rotating email framework (themes, formats, recurring concepts) to prevent repetition and fatigue • Identify timely, relevant moments where the email calendar should be adjusted or overridden • Collaborate closely with the CMO on voice, positioning, and strategic direction • Iterate on copy based on feedback, performance signals, and business context • Maintain clean, accurate, and compliant copy that avoids hype, exaggeration, or “too good to be true” language • Support additional copy needs (landing pages, paid ads, promotions) as capacity allows once email ownership is fully established

• Write clear, engaging, and accurate articles and educational content on mental health topics, services, and care navigation • Translate clinically reviewed concepts into accessible language • Collaborate with PHM’s clinical network to source quotes, insights, and ensure factual accuracy • Partner with clinical reviewers to incorporate feedback and ensure content meets PHM quality standards • Use SEO tools to review drafts for keyword usage, readability, and search optimization, and revise accordingly • Work with PHM’s Creative team to help shape supporting visual assets (photography and occasional video concepts) that align with written pieces • Revise and iterate on content based on editorial feedback, performance insights, and evolving priorities

• Write copy that converts in the formats mentioned above (mainly short-form) • Work with other members of the Marketing Team on content strategy and development • Edit content for tone, product accuracy, and conversion frameworks • Review design and web development work to ensure finalized assets • Research competitors and industry trends to inform our content strategy

• Writing and refining UX copy across the core product ( including onboarding, empty states, tooltips, settings, modals, and error states) using clear, minimal language that guides users without over-explaining • Establishing and maintaining consistent voice and terminology across the platform • Making deliberate language choices that guide users without overwhelming them • Improving existing copy to make flows clearer, calmer, and more intuitive (vs net-new marketing language)