• Lead the refinement of the vision and strategic goals for MemberNet 2.0 and the modernized sales enablement platform. • Validate and evolve product direction through user research, industry analysis, and competitive insights. • Identify and articulate the “must-have” vs. “future opportunity” capabilities — balancing speed-to-value with long-term innovation. • Conduct structured interviews and feedback sessions with independent retailers and store-level sales teams, internal stakeholders (member support, vendor teams, customer success, training, sales, analytics, IT). • Map workflows and pain points across both internal users and retail associates. • Translate feedback into prioritized product requirements and actionable insights. • Partner with engineering leadership to break initiatives into achievable milestones and sprint-level deliverables. • Build clear backlog structures, epics, user stories, and acceptance criteria. • Establish success metrics and measurable value delivered in each release. • Work closely with engineering, UX/UI, data, and SMEs to shepherd work from concept through delivery. • Review and validate functionality during build, test, and launch phases. • Drive documentation, communications, and stakeholder alignment — ensuring clarity on scope, trade-offs, and timelines.

• Define and prioritize the product roadmap for current cardiac remote monitoring product • Collaborate with physicians, health systems, and patients to capture feedback • Gather feedback from internal teams and external stakeholders to improve products • Liaise with clinical, commercial, engineering, design, regulatory, and marketing teams • Continuously monitor industry trends, competitor offerings, and customer needs • Partner with regulatory and clinical teams to define and execute the necessary pathway for product clearance and validation • Occasional travel during onboarding, training, and launch

• Formulate the strategic planning of the product • Collaborate closely with the development team, leading and driving the targeted creation and successful release of features. • Identify ways to improve customer satisfaction through the design and supervision of a comprehensive set of products, tools, and features. • Create product-related promotional and marketing materials, and drive product and product strategy. • Establish a feedback loop with customers to incorporate enhancements into the product. • Continuously monitor industry trends, emerging technologies, and best practices.

• Develop and communicate product vision, roadmap, and backlog to the development team, stakeholders, and leadership. • Conduct market research and customer analysis to identify user needs, market trends, and opportunities for innovation. • Define and prioritize user stories, epics, and features based on business value, user needs, and technical feasibility. • Collaborate with cross-functional teams, including designers, engineers, QA, and stakeholders to ensure a smooth product development process. • Ensure that the product is developed according to the highest quality standards and delivered on time and within budget. • Continuously monitor and evaluate product performance and market feedback to identify areas of improvement and innovation. • Act as the primary point of contact between the development team and stakeholders, providing regular updates on product progress and seeking feedback.