• Develop WorldWinner’s strategy across various social platforms including, but not limited to: Facebook, TikTok, YouTube, Twitter, Instagram, Kick, Discord, and Reddit. • Identify opportunities for the brand to engage in wider cultural conversations and engagement trends. • Discover the latest topics and trends on social. • Provide social strategy support for game launches, new features, and integrated marketing efforts. • Manage content production strategy, ideation, and briefing for influencers, freelancers, agencies, etc. • Experiment with new content formats and viral mechanics to drive engagement. • Maintain up-to-date list of influencers in key areas and develop a shortlist of potential influencers in line with key topics to amplify reach and engagement. • Analyze and report on content and program performance data to drive continuous improvement and optimization.

• Assist customers with proactive engagements to enhance security programs • Contribute to delivery of strategic advisory service engagements • Assess cybersecurity and incident response programs • Produce high-quality reports, presentations, and findings • Identify and address emerging trends in cybersecurity

• Define and Manage SOPs: In collaboration with business stakeholders and technology partners, define the problem and processes in place, identify changes to current state process to de-risk key workflows and bring broader transparency and alignment across functional teams. Document this in an SOP • Identify relevant stakeholders and forums with senior leaders as part of the new process • Align vision of the process with functional leads and executive leadership to gain buy-in and commitment. • Document strategic tradeoffs and decisions • Communicate regularly with stakeholders, product leads, and executive leadership • Fact Finding / Market Analysis: Use data and market landscape tools to generate hypotheses and validate assumptions about jobs to be done / problems to solve within an assortment of product verticals • Synthesize fact finding learnings and analysis for a broad audience of stakeholders include executives and product leaders • Leverage existing research and synthesis done to date to inform perspective on the heart of the problem • Make recommendations on next steps based on fact finding and market analysis/competitive research, including further strategic product investigation or solution brainstorms • Understand the Problem Space to inform early strategic options • Works with business, analytics, and design teams as well as product leadership to understand key cross-functional operational workflows, and key gaps in data (qualitative or quantitative) needed to drive a decision • Inform early strategic choices with partners within the organization and consider test risks and benefits

• Serve as the national SD&A lead for ANI’s Portfolio, Pulmonology, and Acute Care business, ensuring consistent strategy, execution, and insight generation across therapeutic areas. • Develop and implement portfolio-level Thought Leader (TL) engagement strategies that align with commercial objectives while allowing for therapeutic-area nuance. • Provide direct managerial oversight, mentorship, coaching, and performance guidance to seven SD&A team members across the United States. • Lead the hiring, onboarding, and organizational integration of SD&A team members supporting ANI’s Acute Care expansion, ensuring alignment with SD&A standards and operating model. • Collaborate with Marketing, Legal/Compliance, Medical Affairs, Analytics, Operations, and Training teams to align portfolio strategy, prioritize initiatives, and drive cross-functional planning. • Lead national speaker bureau strategy, including Thought Leader identification, contracting oversight, prioritization, and impact evaluation. • Ensure effective national oversight of congress strategy and participation, including SD&A presence at major meetings and alignment to portfolio objectives. • Manage national insight aggregation and synthesis, ensuring timely, strategic routing of insights to brand teams and senior leadership. • Set and evolve the national SD&A operating model, defining priorities, ways of working, and expectations across the portfolio. • Establish functional goals and success measures to ensure high-quality execution, insight value, and organizational effectiveness across the SD&A organization. • Identify, develop, and retain top SD&A talent, proactively managing performance, development plans, and succession readiness. • Champion innovative, compliant approaches to Thought Leader engagement that advance SD&A impact across therapeutic areas. • Involved with Sponsorships and Patient Advocacy Organizations for the purpose of enterprise-wide coordination (not tactical) of specific functional activities. • Operate in accordance with ANI’s code of conduct and all policies and procedures, maintaining the highest standards of ethical conduct and compliance.