• Own and evolve the product vision, strategy, and roadmap for Intentsify’s Insights offerings. • Define and prioritize initiatives that deliver actionable insights across intent data, audience behavior, campaign performance, and market intelligence. • Lead end-to-end product development for Insights features, from discovery through launch and iteration. • Conduct customer interviews, usability testing, and data analysis to deeply understand user workflows, pain points, and decision-making needs. • Define success metrics and KPIs for Insights products.

• Define and communicate a clear vision and strategy for the value stream, aligning with company goals and the unique needs of staff, clients and participants. • Own, maintain, and prioritize the product backlog to ensure the highest value features are delivered. • Serve as the product owner in agile development teams, participating actively in sprint planning, team meetings, and retrospectives. • Work closely with internal (including plan administrators, finance, and support staff) and external stakeholders to understand business drivers, regulatory changes, and client requirements. • Act as the primary point of contact between business units and technical teams. • Clarify user stories and features such as recordkeeping, contributions, distributions, reporting, and compliance checks. • Analyze product performance, adoption and user feedback to identify opportunities for process and feature improvements.

• Define and lead the long-term strategy for Truven’s health analytics solutions ensuring alignment with corporate objectives and market evolution • Identify and pursue new market opportunities, partnerships, and innovation pathways • Manage investments to achieve financial growth plans for scaled product lines • Oversee multiple health analytics products, including roadmap development, performance tracking, and lifecycle management • Ensure appropriate points of integration for merged/acquired portfolios to deliver cohesive value to customers • Advance deployment of Artificial Intelligence from data quality management through user experience enablement • Build strategic roadmap to harmonize "best in class" data delivery and user experience for each segment • Implement a product maturity model operating framework to assess value delivery of the product lines and target enhancements accordingly • Collaborate with Engineering and Product teams to align quarterly plans, iterate delivery, and drive execution through Agile delivery • Provide direction to go-to-market teams (marketing, sales, sales enablement) including value narratives, competitive positioning, and strategic direction • Collaborate with senior leaders across product, sales, marketing, and operations to drive strategic initiatives • Present product strategy and performance to executive leadership and board-level stakeholders • Serve as a public-facing leader for Truven’s health analytics capabilities, including speaking engagements, customer forums, and industry events • Build deep relationships with strategic customers and partners to inform product direction and co-create solutions • Lead and develop a high-performance team of product managers • Foster a culture of winning, innovation, accountability, and continuous learning

• Lead the generation and execution of a hypothesis- and data-informed prioritized roadmap across vet-facing B2B products. • Manage a team of 4 product managers. • Define successful product outcomes with clearly measurable objectives and key results. • Create team accountability against goals. • Communicate crisply and concisely in any medium. • Demonstrate strong storytelling and narrative writing capabilities. • Develop an innovative and effective strategy to enhance the veterinary experience through automation and integration across a multi-product portfolio. • Leverage online controlled experiments and quantitative and qualitative user insights to make data-informed decisions. • Make tradeoffs to balance long-term and short-term growth that benefit the user and the business. • Create strong cross-functional relationships especially with sales teams. • Influence positive outcomes by working across the team, cross-functional partners, and leadership.