• Execute, manage, and optimize paid campaigns with a focus on awareness, reach, and engagement • Support audience targeting, creative testing, and budget pacing • Monitor performance and report on metrics such as impressions, reach, and CTR • Collaborate cross-functionally on landing pages, messaging, and campaign assets • Help develop and maintain a consistent social media strategy focused on brand awareness and engagement • Own the social content calendar and publishing cadence • Draft and publish posts, collaborate on visuals, and ensure messaging is on-brand • Track engagement trends and share insights and recommendations • Support earned media efforts, including researching relevant reporters and publications, maintaining media and reporter contact lists, and coordinating contributed content, quotes, and background materials • Help manage marketing-related partnerships that expand reach and visibility • Coordinate deliverables, timelines, and communications with external partners • Maintain organized partnership documentation and status updates • Work closely with content, design, and leadership teams on awareness-driven initiatives • Help document learnings and best practices across channels

• Collaborate with CCO and commercial leadership to evolve brand positioning, messaging, and go-to-market strategy as we scale. • Translate scientific and technical capabilities into compelling marketing narratives. • Support customer communications initiatives with strategic messaging and materials. • Analyze Companies market for sizing and needs (including segmentation, adjacent markets, and growth drivers) • Competitive analysis, both existing and emerging. • Draws data from both internal BD data sources (e.g. SFDC) and external industry sources. • Works with CCO to inform key strategic decisions during the 5-year LRP process. • Keeps CCO and LT informed on marketing trends real time. • Develop and maintain marketing materials: pitch decks, service brochures, data sheets, and corporate presentations. • Equip the commercial team with tailored content and campaigns aligned with the sales pipeline. • Work with Inside Sales to provide key criteria to be used for Lead Scoring to enhance our success rate through the funnel. • Plan, coordinate, and execute trade shows and conferences including logistics, booth design, collateral, lead tracking and ROI analysis. • Represent the company onsite, supporting business development and technical teams. • Set up internal procedures to support conference support from the site. • Track key performance indicators (KPIs) and marketing ROI. • Regularly report insights and recommendations to optimize spend and impact. • Oversee digital presence, including website, SEO/SEM, social media, and email marketing. • Manage and lead content strategy: case studies, whitepapers, newsletters, technical blogs, etc. • Coordinate with external digital/creative agency partners.

• Execute assigned digital marketing campaigns and initiatives in support of brand and lead generation goals • Maintain and update key digital channels, with a primary focus on LinkedIn and other B2B platforms • Support the creation and distribution of digital content, including social posts, emails, and campaign assets • Assist with HubSpot CRM activities such as campaign setup, list management, and reporting support • Partner with internal teams to produce digital assets that support business development and client engagement • Track basic performance metrics and help compile insights for ongoing optimization • Manage multiple projects while meeting deadlines and maintaining attention to detail

• Lead and manage all marketing strategy for online programs • Develop marketing assets and execution plans • Analyze campaign performance for lead generation and student enrollment • Collaborate with faculty, staff, and partners to understand the target audience • Seek out new marketing channels and test new tactics • Manage marketing budgets and report on key metrics