• Lead the development and execution of full-funnel digital media plans, ensuring a seamless connection between awareness, consideration, and performance • Be hands-on in multiple DSPs (DV360, StackAdapt, Trade Desk), with deep expertise in programmatic buying—from establishing a strategic approach to implementation to optimization • Bring a strong POV on how brand awareness fuels performance, balancing short-term conversion goals with long-term brand equity • Identify new channels and partnerships that drive performance and align with client objectives • Aggressively monitor and optimize performance, flagging peaks and declines and spinning up resolutions • Work with complex data sets to analyze campaign performance, uncover insights, and drive optimizations • Define and manage measurement/attribution strategies—including MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), and incrementality testing • Partner with analytics teams to develop frameworks that connect media investment to business outcomes • Work collaboratively with subject matter experts across search, social, and analytics to ensure media strategy is fully integrated • Partner with internal teams and external vendors to innovate, test, and scale new media approaches • Serve as a trusted advisor to senior clients and C-suite executives, articulating strategies and insights with clarity and conviction • Lead media strategy in new business pitches, bringing a sharp, compelling POV on how we drive impact • Advocate for holistic, full-funnel media strategies, ensuring clients understand the interplay between upper-funnel awareness and lower-funnel performance • Drive innovation in channel mix, targeting, and measurement, constantly refining our approach based on data and emerging trends

• Responsible for complete ownership of assigned Key Accounts • Develop product specific and portfolio strategies in line with goals and customer needs • Align Account strategy with other key Sales, Marketing, Patient Access, Medical and Managed Care functions • Work effectively with colleagues to achieve account sales • Responsible for contract optimization, access and reimbursement • Leads negotiations, contracting, pull-through and formulary management with assigned Key Accounts • Creatively implement programs to build long-term relationships • Communicates customer insights and Account-related activities to internal stakeholders

• Create compelling, relevant, industry-aligned courses that give learners what they need to advance in their field. • Record authentic, engaging videos illustrating AI concepts and showing learners how to use technologies and tools related to driving results with AI. • Inspire learners, build confidence in their capabilities, and help them understand how to adopt and integrate AI into their client success and account management practice. • Optimize learner engagement, learner retention, and learner success.

• Actively identify and pursue new sales opportunities within various industries. • Develop and implement strategies to achieve and exceed sales targets. • Collaborating on conducting market to identify potential customers/end users and understand market trends. • Build and maintain strong, long-term relationships with customers/end users and stakeholders. • Act as a trusted advisor by understanding end user needs and recommending appropriate product solutions. • Demonstrate in-depth knowledge of chemical protective garments, including features, benefits, and compliance standards. • Collaborate on conducting product demonstrations and training sessions for customers/end users. • Stay updated on industry regulations and advancements in PPE technology. • Maintain accurate records of sales activities, customer/end user interactions, and pipeline status using CRM tools. • Prepare regular reports on sales performance and market insights. • Monitor competitors and adjust sales strategies accordingly. • Work in coordination with distributor sellers on Key Account and End User management. • Engages and coordinates distributor sellers to identify and close new end user sales opportunities.