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Driving High-Intent User Acquisition, Loyalty, and Monetization through Mobile Gaming
Strategic Account Manager, Gaming
Location
Europe
Posted
145 days ago
Salary
0
Seniority
Mid Level
Job Description
Strategic Account Manager, Gaming
AdAction
• Own a portfolio of active gaming advertiser accounts, with accountability for revenue retention, expansion, and long-term performance. • Develop a deep understanding of each game’s KPIs, monetization models, growth goals, and internal success metrics. • Drive ongoing optimization across supply inventory, creative strategy, and campaign structure to improve CPA, ROAS, LTV, retention, conversion rates, and quality scores. • Identify and execute upsell, cross-sell, and expansion opportunities across new inventory, geographies, platforms, and AdAction products. • Monitor pacing, budget utilization, and performance trends to proactively address risks and unlock growth opportunities. • Serve as the primary point of contact and trusted advisor for gaming advertiser stakeholders, including UA managers, growth leads, and senior decision-makers. • Lead regular performance reviews, QBRs, and strategic planning sessions with a focus on scaling successful initiatives. • Translate complex performance data into clear insights, strategic recommendations, and actionable next steps. • Proactively manage risks related to performance volatility, budget shifts, or changing market conditions. • Partner closely with New Business teams during advertiser handoff to ensure a smooth transition and strong early performance. • Work with internal Solutions and Product teams to support testing, optimization, creative iteration, and adoption of new products. • Provide structured feedback from gaming advertisers to inform product roadmap priorities and innovation. • Support internal forecasting and planning by providing forward-looking revenue insights and account-level risk assessments. • Collaborate with Finance and advertiser partners to ensure commercial terms support long-term partnership growth. • Build deep expertise in the mobile gaming ecosystem, including genre dynamics (casual, mid-core, hyper-casual, etc.), competitive landscapes, and UA best practices. • Stay current on industry trends such as attribution changes, privacy regulation impacts, AI-driven optimization, and evolving monetization strategies. • Represent AdAction in select advertiser meetings, industry events, and gaming conferences as a knowledgeable and trusted partner.
Job Requirements
- 2+ years of experience in performance-based account management
- Strong preference for experience in mobile gaming, user acquisition, or performance marketing
- Proven success managing and growing advertiser relationships with measurable revenue retention and expansion
- Solid understanding of performance marketing metrics including CPA, ROAS, LTV, retention, and conversion rate
- Strong analytical skills with the ability to turn data into actionable insights; proficiency in Excel or similar tools required
- Excellent communication and presentation skills, with comfort engaging both hands-on operators and senior stakeholders
- Highly organized, proactive, and comfortable operating in a fast-paced, performance-driven environment
- Willingness to travel periodically for key advertiser meetings and industry events across Europe
- Must be based in Europe and authorized to work in the region.
Benefits
- Comprehensive health, dental, and vision coverage (country-specific)
- Generous paid time off and company holidays
- Paid parental leave
- Flexible, remote-first work culture
- Home office stipend
- Annual learning and professional development stipend
- Wellness stipend
- Regular team events and opportunities to connect in person
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