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Mid-Level Channel Analyst
Location
Brazil
Posted
135 days ago
Salary
0
Seniority
Senior
Job Description
Mid-Level Channel Analyst
Bancorbrás
• Develop and implement strategies for integrated operation across digital, physical and corporate channels; • Create action plans that ensure complementarity between channels, avoiding overlaps and commercial conflicts; • Map the customer journey and identify opportunities to improve touchpoints; • Support partner teams in defining campaigns, targets and multichannel guidelines; • Monitor channel performance indicators (ROI, conversion, CAC, engagement, sales and traffic); • Analyze data to identify behaviors, trends and optimization opportunities; • Prepare reports with insights and strategic recommendations; • Oversee channel operational workflows, ensuring standardization of processes and communications; • Collaborate with internal teams to align actions and ensure consistent execution; • Monitor customer experience, feedback and NPS, proposing continuous improvements; • Research market trends, benchmarks and omnichannel best practices.
Job Requirements
- Bachelor's degree in Business Administration, Marketing, Economics or a related field;
- Ability to perform critical analysis and solve moderately complex problems;
- Solid knowledge of channel strategy and management;
- Strong understanding of omnichannel and the customer journey;
- Strong analytical skills with experience using performance indicators;
- Advanced Excel;
- Experience with BI tools;
- Experience with CRM systems and digital platforms;
- Good communication skills and ability to work cross-functionally;
- Knowledge of project management, benchmarking and market trends.
Benefits
- Attendance Bonus: Three days off per year for you to use as you wish;
- Education Allowance: 50% coverage for development-related courses, available after 1 year with the company;
- Home Office Allowance: a monthly stipend to help with remote work expenses;
- Childcare Assistance: support for employees with children under 6 years of age;
- Holiday Gift: a special year-end bonus to celebrate with your family;
- Health Plan: nationwide coverage with copayment;
- Dental Plan: comprehensive dental coverage to care for your oral health;
- Private Pension: the company contributes alongside you to help ensure greater financial security;
- Life Insurance: protection for today and tomorrow;
- TRIB PASS – Leisure and Travel Platform: discover great experiences more easily — the company subsidizes 50% of the monthly fee;
- Meal/Food Allowance (Caju Card): provided per day worked and widely accepted. You choose how to use it for groceries or daily meals;
- Wellhub (Gympass): movement, health and well-being through access to thousands of gyms via a comprehensive fitness platform.
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