• Be the expert on our buyers, who they are, how they buy, and their key buying criteria. • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas. • Build content briefs and frameworks that guide writers, designers, and campaign managers. • Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan. • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it. • Develop launch kits for product/feature releases (battlecards, FAQs, internal comms). • Collaborate with Product, Sales, and Clinical teams to shape GTM narratives. • Collaborate with the Senior Content Writer to ensure tone, voice, and messaging consistency. • Identify and lead strategic content initiatives (whitepapers, webinars, landing pages). • Ensure alignment of all internal materials to buyer stages and healthcare personas. • Exceptional ROI-tracking skills, able to prove what is –or isn’t—working. • See bigger picture. You are a creative planner who develops long-term strategies while keeping in mind market dynamics, business objectives, and competitive pressures, while anticipating trends and shifts in the market.

We believe it takes great people to create a great product. That’s why our team lives our company values, and we hire based on them, too. Since 2010, Pipedrive has been on a mission to support sales and marketing teams with easy-to-use, powerful tools that make everyday work faster and easier. Today, our cloud-based software is trusted by over 100,000 companies and used in 179 countries. We have grown from a five-person team to a truly international company of over 850+ people, representing more than 50 nationalities, with ten offices distributed across Europe and the US. In 2020, Pipedrive received a majority investment from Vista Equity Partners, a global investment firm that invests exclusively in enterprise software, data and technology-enabled businesses, making Pipedrive the fifth unicorn from Estonia. The Director of Marketing Analytics will lead Pipedrive’s global marketing analytics function, responsible for turning data into actionable insights that accelerate growth and optimize marketing performance. This role sits at the intersection of data science, marketing strategy, and business impact, partnering closely with Marketing, Product, Finance, and Data teams to measure, model, predict and help optimize marketing ROI across channels and customer segments. Your new adventure: Leadership & Strategy Build and lead a high-performing marketing analytics team with expertise in data analysis, experimentation, and marketing science. Develop and execute the global marketing measurement strategy—defining KPIs, attribution models, and forecasting frameworks to guide decision-making. Partner with Marketing leadership to shape investment decisions, campaign optimization, and audience strategy. Analytics & Insights Establish a unified marketing analytics framework across paid, owned, and earned channels to evaluate performance and ROI. Lead, and/or contribute to, advanced analytics initiatives and continuously improving analytical models and products such as multi-touch attribution, customer lifetime value modeling, churn prediction, and marketing mix modeling. Translate data into actionable insights through dashboards, storytelling, and strategic recommendations for senior executives. Collaboration & Influence Collaborate with the Data and Engineering teams to ensure marketing data infrastructure supports scalable and reliable reporting, insights and actions Partner with FP&A and Finance to align marketing efficiency metrics with company-wide financial goals Work closely with Product and Lifecycle Marketing teams to improve acquisition, activation, and retention funnels through data-driven insights Innovation & Enablement Drive experimentation frameworks (A/B testing, incrementality testing) to validate marketing hypotheses and investments Champion a culture of data literacy and experimentation across the marketing organisation Evaluate and implement new analytics tools, data models, and AI capabilities to advance predictive marketing and personalisation Does this sound like you? 10+ years of experience in analytics, with at least 5 in marketing or growth analytics roles at a SaaS or digital company Proven success leading analytics teams in a high-growth, global environment Deep expertise in marketing measurement, attribution, and data storytelling Experience across marketing channels such as paid search, organic (SEO, AEO), brand, CRM, Affiliates, Social Strong command of SQL, data visualisation tools (e.g. Tableau, Looker or equivalent), and marketing analytics platforms Experience with statistical modelling, marketing mix modelling, and experimentation design Familiarity with modern data stacks (e.g. AWS, dbt, Snowflake, Databricks, Jupyter etc…) and marketing automation systems (e.g. Segment, Zapier etc.) Strategic thinker with the ability to influence senior stakeholders and communicate complex data clearly Strong business acumen and understanding of SaaS growth levers and unit economics Passionate about mentoring talent and building scalable, high-impact analytics functions Why Pipedrive: People-first culture - Be part of a team that values authenticity, champions collaboration, and supports each other—no egos, just teamwork. Work alongside top talent from around the world in an inclusive space where different perspectives fuel our best ideas. Everyone is welcome Unlock potential – Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision. We empower bold ideas that drive real change We’ve got you – Your well-being matters. Enjoy flexible hours, wellness perks, and SWAG. Think performance-based bonuses, 28 paid leave days, well-being days, compassionate leave, and even pawternal leave—because we take care of ourselves and our people Grow with us – Whether through mentorship, coaching, or internal mobility, we invest in helping you unlock your potential. Open, honest feedback and clear communication are at our core. We grow together through trust and accountability Packed with purpose – Help 100,000+ small and medium-sized businesses grow and succeed while doing meaningful, customer-driven work The employee must be authorized to work in the US without company sponsorship. The ideal candidate must be able to complete all physical requirements (sitting [80-100%] and lifting [up to 20 lbs]) of the job with or without a reasonable accommodation.

At Smile, we don’t just build loyalty programs; we create growth engines for ecommerce merchants. With over 100,000 merchants worldwide, we’re already the largest loyalty program provider on the planet. But we’re just getting started. Smile is looking for a Senior Product Marketing & Growth Lead to own lead generation for our core product. This is a senior individual contributor role reporting directly to the CEO. The mandate is simple: increase lead velocity and conversion by shipping content with clear messaging, running disciplined growth experiments, and creating merchant stories that compound growth across channels. This is not a strategy-only role. You will personally build and operate ads to landing page to demo loops, create merchant-facing content that actually gets used, and run nurture programs for leads to create deals for our sales team. You will collaborate closely with Product, Sales, and Success, but you are expected to move independently and ship. The role is remote-first and each year we have an annual company-wide offsite! Our team is globally distributed but closely connected. Collaboration isn’t just a buzzword here; it’s our way of doing business. If you’re looking to be part of a culture where growth for customers, the company, and for you is the goal, you're in the right place. We know that Smile.io as a business is constantly evolving - the same is true of our people. We're here to support each other in our growth, so we talk openly about our career & personal goals. Everyone at Smile is drive by these core values: - Be Humble: think of the team before thinking of yourself. We have no room for massive egos. - Be Hungry: set hard goals, ask lots of questions and learn every day. - Be Human: show empathy towards others, consider the impact of your decisions on other teams. Smile.io is a fully remote company looking to hire someone in Canada for this remote role. This is a full-time, remote position. Core hours are Monday to Friday, 9am–5pm Eastern Time (plus or minus 2 hours). What You’ll Do Build and operate repeatable ads to landing page to demo systems, with clear hypotheses, experimentation, and learnings Own landing page strategy and copy to support lead generation and conversion Personally create content, or multiply on-brand content that exists, without relying on a designer for day-to-day execution Create high-quality merchant success stories and practical thought leadership (case studies, video, webinars, educational content) that generate demand and can be reused across surfaces Distribute and repurpose content across multiple channels so your work compounds rather than ships once Build and operate nurture campaigns for lead lists, event attendees, and other known audiences, with clear goals tied to lead generation and conversion Partner with Product to translate what Smile does into clear, differentiated merchant-facing value, without long strategy resets Support Sales with narratives, decks, and proof points that reflect how merchants actually buy Experiment with new channels, including outbound email, when they clearly support lead generation What We’re Looking For Senior-level experience owning product marketing and growth initiatives at a startup or growth-stage company Proven ability to personally execute and create content, not just brief or delegate Demonstrated ability to produce usable copy, campaigns, and assets without heavy design dependency Strong judgment around messaging, positioning, and merchant psychology Experience running demand generation experiments and tying work to lead and conversion outcomes Comfort working directly with founders and incorporating feedback without slowing execution Familiarity with modern marketing tooling and AI-assisted workflows to move quickly Shopify ecosystem experience preferred, or a demonstrated ability to ramp into a new ICP quickly Who You Are Compensation & Scope Base Salary $145,000 CAD - $160, 000 CAD Additional performance-based bonus tied to lead generation and conversion outcomes Equity included Senior individual contributor role Reports directly to the CEO Our Commitment to Candidates: At Smile, we understand that finding a new role is challenging and that self-doubt or imposter syndrome can prevent you from applying to a role, don’t let it! You have a ton to offer and we want you to feel encouraged to apply, even if you don’t check all of the boxes. If you are passionate about eCommerce and helping merchants grow through loyalty and reward, connect with us. At Smile, we rely on a range of backgrounds, experiences, and ideas. We value diversity, and we’re proud to be an inclusive, equal opportunity workplace. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Smile welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. AI Disclaimer: At Smile, we’re strong advocates for using AI to help speed up iteration, increase productivity, and save our human brainpower for the really challenging problems. While we’re happy for AI to help you generate or tailor your resume, we’d ask that you please refrain from using AI to answer any of the questions on this application form, or to answer questions during the interview process itself.

About Stainless Stainless is a fast-growing tech startup building the future of APIs. Our customers include industry leaders like OpenAI, Anthropic, and Cloudflare. We have raised over $35 million from a16z, Sequoia, and founders/C-levels from Stripe, Datadog, Segment, Linear, and more. We are headquartered in NYC, just west of SoHo, and are a team of ~60 strong expecting to double in the next ~9 to 12 months. About the Role As a Product Marketing Manager at Stainless, you'll drive product marketing for our suite of API developer platform products for customers ranging from open source hobbyists to some of the most sophisticated API companies, including OpenAI, Anthropic, and Cloudflare. This is a chance to help build and scale marketing from the ground up at a high-growth startup. You'll help define how we message and capture value in the developer community and beyond. What you'll do Ensure our website and online content communicates the breadth and value of our products in a compelling way Build deep customer empathy and amplify developer voices across everything we do Provide sales enablement leadership for account executives and customer engineers Maintain competitive analysis with Stainless and related tools in the market Author case studies and tell the stories of why our incredible customers have chosen Stainless Own product & feature launch strategy and execution Lead pricing and packaging initiatives Who you are Benefits We offer competitive salary and generous equity grants. Great healthcare coverage options (e.g., fully covered platinum plans). Paid commuter benefits & similar. Paid team lunch/meals during workdays. Flexible PTO plus 3 weeks of company-wide vacation a year (2 weeks in December, 1 week at the end of the summer). Flexible WFH and 1 month fully remote per year ("remote February").