• Track projects and opportunities to grow Formica sales in the assigned territory • Advance Formica’s position in the market through enhanced partnerships with local distributor branches to facilitate project tracking, execution of initiatives/promotions, and distributor sales force coaching • Identify and understand the competitive landscape, inclusive of product and distribution, and actively share these findings appropriately • Identify new opportunities for Formica sales within the assigned territory to achieve/exceed financial objectives, including sales, share, and profitability • Finalize and close sales with OEMs and target accounts – Distributors and Fabricators, within assigned territory to achieve/exceed financial objectives, including sales, share, and profitability • Identify and develop target accounts by creating a value proposition for Formica to capture selling opportunities/leads in the assigned territory that will lead to closing projects for Formica • Work collaboratively with their A&D Specialist counterpart, as well as with Inside Sales and Customer Service internally, to build Formica market share

• Cultivate and nurture positive relationships with both new and existing customers and distributors to foster loyalty and increase revenue generation. • Initiate proactive communication channels to stay connected with customers, understand their evolving needs, and anticipate future requirements. • Ensure consistent customer satisfaction by continuously evaluating and addressing their needs, preferences, and feedback. • Proactively identify potential issues or challenges and resolve them promptly to maintain high levels of customer satisfaction and retention. • Facilitate all aspects of customer interactions, including negotiating contracts, providing sales quotations, and establishing pricing agreements. • Manage national accounts negotiations, both for new contracts and existing agreements, to optimize terms and conditions for mutual benefit. • Conduct regular visits to customer sites to provide personalized consultation and expertise on products and services. • Utilize on-site visits as opportunities to deepen relationships, gather feedback, and identify additional business opportunities. • Serve as the primary point of contact between the sales team and upper management, providing regular updates on sales performance, market trends, and strategic initiatives. • Utilize market research and sales data analysis to determine realistic sales budgets, aligning with company objectives and growth targets. • Forecast sales projections based on customer potential and market opportunities to establish attainable goals and revenue targets. • Engage in diverse networking opportunities, including participation in local trade associations and industry events, to enhance company visibility and forge new business relationships. • Foster strong relationships with sales professionals, manufacturing teams, operations staff, and management to facilitate collaboration and synergy across departments. • Identify and leverage sales and service opportunities within the organization to achieve strategic business objectives and maximize revenue potential. • Develop comprehensive and dynamic business plans tailored to designated sales territories, incorporating market analysis, competitive positioning, and sales strategies. • Continuously refine business plans based on evolving market dynamics, customer feedback, and sales performance metrics to ensure alignment with company goals. • Work diligently to achieve annual sales budgets and targets set by upper management, employing strategic sales tactics, effective team management, and proactive problem-solving to drive results. • Monitor progress against sales objectives and implement corrective measures as needed to mitigate risks and capitalize on opportunities for revenue growth. • Foster regular and open communication channels with departments such as marketing, technical, inside sales, and others to ensure alignment of goals and objectives. • Coordinate and conduct regular manufacturing plant tours to understand business needs, identify potential sales opportunities, and further showcase differentiation and vertical integration in the market. • Exhibits exceptional proficiency in both written and verbal communication, demonstrating the ability to convey ideas, information, and messages effectively and persuasively. • Engages in articulate and compelling verbal exchanges during meetings, presentations, and negotiations. • Builds rapport and establishes trust with clients, colleagues, and stakeholders through effective communication. • Maintain meticulous attention to detail in all aspects of work, including documentation, data analysis, and task execution. • Identify opportunities to streamline processes and workflows to optimize efficiency and resource utilization. • Maintain consistent execution and follow-through on tasks and initiatives from initiation to completion. • Communicate progress updates and potential obstacles transparently to stakeholders to manage expectations effectively. • Consistently compile detailed weekly, monthly, and semi-annual reports documenting sales activities, including sales volume, revenue generated, and pipeline progression. • Utilize data analysis tools to extract meaningful insights from sales reports, identifying trends, opportunities, and areas for improvement. • Ensure meticulous completion of all Customer Relationship Management (CRM) reports, encompassing call plans, call reports, journal entries, and daily activities. • Maintain accurate and up-to-date records of customer interactions, sales transactions, and follow-up activities within the CRM system. • Offer effective leadership and guidance to fellow account managers, fostering a collaborative and supportive team environment. • Prioritize safety at all times, both internally and externally, ensuring compliance with safety protocols and fostering a strong safety culture throughout the workforce. • Travel 30-50% to company, customer, supplier, and conference locations located throughout North America, including overnight travel.

• Active acquisition and management of new customers • Analysis and evaluation of customer needs and demand generation • Preparation of tailored proposals and negotiation of contracts • Proactive, personalized support and advisory for newly acquired clients

• Execute brand strategy and tactics in field • Effectively manage assigned territory and targeted accounts • Build strong customer relationships • Develop solutions to solve claims or specific issues • Identify opportunities and collaborate cross-functionally