• Own TapClicks setup and dashboards; automate, standardize, and QA reporting for media KPIs, conversion trends, and ROI across clients. • Deliver actionable insights for planning, optimizations, Monthly Web Ops (top pages, CRO snapshot, behavior trends), and QBRs. • Lead GA4/GTM architecture, audits, and ongoing QA; implement and troubleshoot tags, pixels, and integrations. • Own the CRO roadmap; design, run, and analyze A/B and multivariate tests across ads, landing pages, and funnels. • Perform deep-dive analysis to identify performance drivers and growth opportunities; translate findings into clear, client-ready recommendations. • Establish and enforce QA for tags, dashboards, reports, and GA4 events; validate tests pre-launch. • Present analytics insights, CRO results, and testing roadmaps in client meetings and QBRs; align with media strategy.

• Partner with Stakeholders to understand and define their data and reporting needs • Prepare reports by collecting, analyzing, and summarizing information. • Use statistical analysis to identify patterns, correlations, and actionable results. • Review data security requirements and identify any data security concerns or data anomalies before sharing any data analytics with key stakeholders. • Present findings, reports and recommendations back to the business • On-time delivery of analysis and follow-up with stakeholders • Be confident supporting team members in the ideation, implementation, and review of data-related requests • Support and assist in the maintenance of RI data. • Support activities to develop, deploy, and analyze data, working to design an array of new dashboards, metrics, and reports. • Assist the HR team with any major data projects.

• Partner with Sales leadership to prepare and support pipeline reviews, forecast calls, and territory performance discussions • Model pricing, discounting, and scenario analyses to inform sales strategy • Quantify revenue impact of new initiatives, product launches, and GTM changes • Partner with product, sales, and finance teams to model business scenarios and quantify potential impact • Prepare executive-ready presentations and reports that clearly communicate insights, trends, and recommendations • Track progress against key initiatives, ensuring accountability and transparency across the team • Conduct ad hoc analysis to support new opportunities and priority strategic questions

• Lead in-depth analyses of customer usage, product adoption, financial performance, and operational metrics to identify trends and opportunities. • Collaborate with Customer Success Managers and clients during onboarding to validate model results, scrub and map data, and deliver actionable recommendations. • Partner with product managers to define KPIs and measure the impact of product changes. • Create advanced dashboards and interactive reports using tools like Power BI and Tableau to support executive decision-making. • Aggregate data from multiple systems to provide comprehensive insights and support strategic initiatives. • Implement and document processes to ensure data integrity, governance, and reporting accuracy. • Serve as a subject matter expert in transportation data and contribute to the development of the organization’s long-term data strategy and roadmap. • Provide ad-hoc reporting and support for compliance, legal audits, and discovery requests. • Collaborate with technology and business partners to promote automation and deliver successful reporting-related projects. • Mentor junior analysts and business analysts, promoting best practices and professional development. • Create board-level reports and contribute to strategic presentations for senior leadership.