• Support the design, execution, and optimization of the digital fundraising and visibility strategy • Ensure consistent, high-impact engagement with priority donor audiences by translating fundraising goals into targeted campaigns • Manage end-to-end campaign strategy, execution, and reporting • Conduct ongoing A/B testing and optimize campaigns for efficiency, reach, and conversion

• The Senior Paid Media Manager is a strategic leader who helps SRW | CA client brands in the better-for-you CPG world drive engagement and sales through social, digital and retail media channels. • The Senior Paid Media Manager finds great joy in the words, “optimization” and “insights.” • Spotting trends and helping our clients and creative teams capitalize on them comes second nature. • They know success is nothing if it’s not properly communicated with reporting. • Above all - they can easily translate actual data into words and make our clients understand their paid media plans.

• Own and scale paid media campaigns across platforms like Google Ads, Meta, TikTok, and Apple Search Ads—ensuring campaigns are aligned with business objectives and tailored to audience needs. • Manage budgets, forecasts, and pacing to maximize return on ad spend (ROAS) while hitting volume targets • Develop and run A/B tests on creatives, landing pages, and audience strategies to drive conversion improvements • Analyze campaign performance using platforms like GA4, Looker, and channel dashboards, and turn insights into actionable recommendations • Collaborate cross-functionally with product marketing, creative, web, and local teams to ensure message and funnel consistency • Report on KPIs (e.g., CPA, LTV, ROAS, CR) and drive regular performance reviews with stakeholders

• Take end-to-end ownership of campaign setup, management, and optimization across Google Ads (Search, YouTube, Discovery/Demand Gen) and Microsoft Ads. You will lead the transition of these responsibilities from our current agency partners • Meticulously manage keyword strategy. You will move beyond simple broad match reliance to build robust negative keyword lists, structure high-intent ad groups, and maximize Quality Score to improve efficiency. • Treat YouTube as a direct-response performance channel. You will collaborate with the creative team to iterate on video hooks, pacing, and CTAs based on retention rates and conversion data, not just vanity view metrics. • Rigorous A/B testing of headlines, descriptions, and extensions, and landing pages. • Utilize internal analytics and multi-touch attribution (MTA) tools alongside platform data to triangulate performance. • Assist in the set-up and evaluation geo holdout tests to prove incrementality. • Maintain visible work queues and rigorous reporting standards. You will prepare data for weekly paid media performance reviews to discuss budget shifts, CPA targets, and anomalies.