• You'll own how Altitude is positioned, messaged, and sold, across every audience and every stage. • Define product positioning: what Altitude is, who it's for, why it wins • Own positioning for every feature: why it exists, who it's for, how to talk about it • Translate features into business value (not technical specs) • Own the messaging framework that keeps everything consistent • Partner with Product, Design, and Content/Social to turn releases into adoption • Own launch messaging and assets; coordinate with GTM Lead on amplification • Drive the narrative for both self-serve users and sales-assisted prospects • Partner with GTM Engineer on lifecycle comms that drive activation • Ensure the story is consistent from landing page to onboarding to retention • Own product copy and in-app messaging • Build collateral that closes deals: decks, one-pagers, case studies, battlecards, partner content • Own competitive intelligence: know the landscape cold, keep the team armed • Be the person sales calls when they need the right words for a tricky deal

• Maintain Blended ROAS ≥ 1.3x for the Mobile PPC channel • Launch at least 2 new efficient user acquisition channels (e.g., TikTok Ads, mobile CPA networks, native advertising, etc.) • Establish a unified marketing reporting system for mobile apps across all acquisition channels and ensure its ongoing stability and reliability. • Develop growth planning and forecasting • Optimize the existing web-to-app funnel and launch additional experiments (landings/microlandings, offers, flows) tailored by GEO and segments, scaling what proves effective. • Ensure accurate tracking and measurement of growth initiatives • Establish and oversee tracking processes (MMP, SKAN, events, conversions) and maintain high data quality standards. • Build an insights base and knowledge system • Conduct competitor and user analysis, translate insights into experiment hypotheses, and maintain a structured test database with conclusions and playbooks.

• Develop and execute comprehensive go-to-market strategies for new and existing products, driving product adoption and market share. • Craft compelling messaging, positioning, and value propositions that differentiate Teramind. • Lead the creation of sales enablement tools, including pitch decks, battlecards, product sheets, and competitive analyses. • Partner with Product Management to deeply understand the product roadmap, customer needs, and market trends. • Drive product launches, coordinating cross-functional teams across marketing, sales, product, and customer success. • Conduct market, customer, and competitive research to inform product strategy and identify growth opportunities. • Collaborate with demand generation and content teams to develop campaigns, webinars, case studies, and thought leadership assets. • Serve as a subject matter expert and spokesperson for Teramind at industry events, webinars, and with analysts. • Track and analyze key metrics to measure product marketing effectiveness and inform continuous improvement.

ABOUT RETOOL Nearly every company in the world runs on custom software: Gartner estimates that up to 50% of all code is written for internal use. This is the operational software for refunding orders, underwriting loans, onboarding employees, analyzing transactions, and providing customer support. But most companies don’t have adequate resources to properly invest in these tools, leading to a lot of old and clunky internal software or, even worse, users still stuck in manual and spreadsheet flows. At Retool, we’re on a mission to bring good software to everyone. We’re building a new type of development platform that combines the benefits of traditional software development with a drag-and-drop UI editor and AI, making it dramatically faster to build internal tools. We believe that the future of software development lies in abstracting away the tedious and repetitive tasks developers waste time on, while creating reusable components that act as a force multiplier for future developers and projects. The result is not just productivity, but good software by default. And that’s a mission worth striving for. Today, our customers span from small startups building their first operational tools to Fortune 500 companies building mission-critical apps for thousands of users across their business. Interested in joining us? Let us know! WHY WE’RE LOOKING FOR YOU: We're looking for a Product Marketing Manager to play a central role in how Retool launches products, sharpens its platform story, and defines a new era of app development. As part of Retool's Core & Platform Product Marketing team, you'll partner closely with Product, Engineering, and Design to shape what we build and how we bring it to market. We're looking for someone who's equal parts strategist and storyteller: technical enough to get hands-on with Retool and deeply understand what makes it powerful, curious enough to go find the truth for themselves, and sharp enough to turn insight into compelling narratives. If you love building structure out of ambiguity, crafting messaging that actually resonates in a crowded space, and orchestrating impactful launches, then this is your arena. WHAT YOU’LL DO: Own product launches end-to-end. Partner with Product and Design to develop launch strategies, define audiences, sequence go-to-market motions, and drive cross-functional execution that creates real market impact. Define and sharpen our messaging and positioning. Develop crisp, differentiated messaging for Retool's core platform and key features—grounded in customer insights, market dynamics, and a deep understanding of how Retool creates value. Be the voice of the customer and market. Conduct qualitative and quantitative research—customer interviews, win/loss analysis, community listening, and market landscaping—to keep our positioning sharp and our strategy grounded in reality. Enable go-to-market teams. Translate positioning and launch strategy into clear, practical materials for Sales, Solutions, and Marketing—ensuring everyone telling the Retool story does so with confidence and consistency. Stay ahead of the market. Maintain a working understanding of the competitive landscape and broader market trends, contributing insights that inform product decisions, messaging, and launch strategies. THE SKILLSET YOU'LL BRING: 3-5 years of experience in product marketing, ideally at a B2B SaaS company where the product had real technical depth. A builder’s mindset paired with intellectual curiosity. You learn by doing, experiment to understand, and form conviction through firsthand exploration. The technical confidence to dive into products directly (ours and others) to see how they actually work and where the real differences lie. The ability to turn broad, messy research into a clear story: pulling threads from community conversations, customer calls, product testing, and data to help others see the bigger picture. A collaborative working style. You’re the person teams trust for clarity, context, and honest perspective. A bias towards practicality and action. You care less about polish and more about whether what you’ve built actually helps people make better decisions. Familiarity with competitive intelligence tools, methodologies, and ethical research practices. For candidates based in the United States, the pay range(s) for this role is listed below and represents base salary range for non-commissionable roles or on-target earnings (OTE) for commissionable roles. This salary range may be inclusive of several career levels at Retool and will be narrowed during the interview process based on a number of factors such as (but not limited to), scope and responsibilities, the candidate’s experience and qualifications, and location.