• This role informs, inspires, empowers and connects our employee audience through effective and professional internal communications. • The Specialist creates, curates, and coordinates digital and in-person communication content through our formal employee channels in alignment with NMDP’s Employee Experience Communication Strategy. • They help lead the measurement, reporting, and communications improvement/evolution planning toward more impactful and effective employee communications over time. • Write, edit, produce and deliver accessible, audience focused, professional communications within brand guidelines and following a key message platform. • Develop and share a thorough knowledge of NMDPs culture, businesses, strategy and teams. • Act as an ambassador of our employee value proposition and our organizational values. • Build and maintain highly effective working relationships with decision makers, audience representatives, peers, and influencers across the organization. • Track and measure communication effectiveness in pursuit of meeting goals and employee engagement needs and metrics. • Manage communication review and approval process to meet communication plan deadlines.

• Co-develop and maintain a shared national narrative framework to anchor all external-facing communications. • Ensure consistent messaging across state and national partners about universal child care and the Vision Bill. • Socialize narrative frameworks with key national tables and care movement partners. • Send daily/weekly news clips to internal staff team and key partners as needed. • Co-produce a weekly communications report with narrative toplines and media guidance for Network partners. • Create earned media moments around national days of action and congressional scorecard releases that elevate parent and provider leadership. • Partner with states to connect federal strategy to local storytelling and organizing. • Create opportunities for local organizing and state organizations to be featured in national media. • Develop political communications toolkits and provide training to state partners on safe and strategic 501(c)4 messaging (e.g., voter guides, scorecards, accountability narratives). • Coordinate earned media and digital strategies to elevate child care as a defining political issue in the 2026 cycle. • Collaborate with states on communications plans for key moments (recess actions, accountability launches, scorecard releases). • Ensure all political messaging reinforces the national narrative framework and broader federal campaign while also aligning with long-term movement messaging and overall vision. • Lead media and message trainings for state partners and spokespeople. • Coach campaign spokespeople on effective messaging and media engagement. • Provide narrative and messaging support to political strategy and campaign work. • Clarify and maintain political communications protocols and compliance guidance to ensure alignment with legal requirements and national strategy. • Develop candidate and issue-area campaign materials including talking points, social media content, literature, ads, voter contact scripts and candidate toolkits. • Run targeted digital campaigns. • Utilize EveryAction and other organizing platforms to develop user-friendly actions that build audiences and engagement. • Implement online to offline organizing strategies. • Provide communications support for lobbying efforts, including one-pagers, story packets, values-based talking points, and district-level data visuals. • Participate in Lobby Team meetings to coordinate closely with legislative strategy and bring asks, information, and updates to Communications & Narrative Work Group meetings. • Lead communications strategy to socialize the Vision Bill through toolkits, explainer content, sample op-eds, and coordinated earned media. • Launch and manage a movement-wide, vision-focused storytelling campaign that centers families and providers. • Support development of joint messaging frameworks and narrative alignment tools to position child care within broader justice and economic policy fights. • Strengthen relationships with allied movements and national partners to support coordinated communications strategies. • Maintain rapid coordination channels with Network partners to respond to federal threats and opportunities. • Develop rapid response tools (talking points, social templates, press guidance) to support state and federal mobilization during key moments. • Support with overall Network communications as needed.

• Work with the international communications team and the regional program manager to create a strategy and monthly plan for communications to achieve regional goals • Implement the monthly communications strategy plan: produce high-quality communications products, including websites, blog posts, social media posts, emails, reports, publications, press releases, short videos, digital marketing, and others as needed • Increase the mission and branding of LSM, campaigns, and/or collaborations in the press • Train members on communications; adhere to LSM’s branding guidelines and values • Assist the regional program leader with ad hoc communications needs • Coordinate and collaborate with like-minded external organizations to advance mission • Collaborate closely with regional members, partners, and program managers to understand their specific communication needs; execute communications around events, campaigns, supporting Chapters, Circles, etc • Provide guidance and support in crafting compelling and regionally relevant messages • Draft and/or proofread staff work • Manage regional social media accounts and other communication channels, like email • Monitor and analyze communication performance metrics, making data-driven recommendations for improvements • Ensure that regional communication efforts are consistent with the global brand, message, and strategy • Collaborate with the global communications team to effectively disseminate global campaigns, messages, and initiatives within the region • Adapt global marketing materials and strategies to fit the local context and languages of the region • Provide feedback and insights from the region to inform global strategy adjustments • Identify and share regional/national stories with the global comms team to ensure the regions are well represented on the global strategies • Work closely with both the global communications team and regional Movement Development teams to ensure effective communication and alignment • Regularly report on regional communication activities, achievements, and challenges • Share best practices and successful regional communication strategies with the global team and other regional communication officers

• Develop and implement targeted SMS and email communication strategies supporting membership growth, retention, promotions, operational messaging, and community engagement. • Evaluate campaign objectives and determine appropriate messaging structure, audience segmentation, delivery timing, and communication channel utilization. • Adapt corporate and regional marketing strategies into location-specific communications that align with brand standards and local market needs. • Collaborate with marketing leadership and operational teams to identify communication priorities and campaign opportunities. • Recommend communication strategies based on audience engagement trends, campaign performance, and business objectives. • Lead the development, formatting, scheduling, and deployment of multi-location SMS and email campaigns. • Customize campaign messaging and delivery strategies based on audience behavior, location performance, and marketing goals. • Evaluate communication timing, frequency, and segmentation approaches to maximize campaign effectiveness and member engagement. • Monitor and analyze campaign performance metrics, identifying opportunities to improve engagement, conversion, and messaging clarity. • Recommend adjustments to communication strategies based on campaign results and evolving marketing priorities. • Oversee quality and consistency of all outbound communications across assigned platforms and locations. • Interpret brand standards, regulatory requirements, and compliance guidelines to ensure messaging accuracy and consistency. • Establish and maintain communication best practices, messaging standards, and quality control procedures. • Manage communications calendars, campaign timelines, and messaging priorities across multiple concurrent initiatives. • Identify system or data challenges affecting communication performance and recommend solutions or process improvements.