• Collaborate with a close-knit group of four experienced Business Development Managers • Proactively uncover new opportunities within the SME market through confident, data-driven market research • Leverage a range of outreach strategies including cold calls, email, LinkedIn, and marketing initiatives to connect with potential clients • Drive meaningful engagement with potential clients • Adapt approach to each client’s unique needs and quickly build rapport with senior stakeholders

• Support emerging and national restaurant and convenience brands by helping them identify areas where they can improve their customer experience or increase their profitability • Conduct cold calls to identify business challenges that restaurant leaders have, and convert to introductory meetings with Account Executives to learn how we solve these challenges • Follow up with leads that have expressed interest in Crunchtime’s products, and discover around their interest to convert to introductory meetings with Account Executives • Leverage LinkedIn for social selling by: connecting with restaurant leaders within your territory, building your brand and promoting Crunchtime with consistent social posts for your connections to engage with, using direct message/videos/voice notes in LinkedIn messages as a way to engage your prospects, and using SalesNav to identify contacts who have previous history with Crunchtime. • Use Gong Engage to manage your prospecting tasks, use AI to strengthen your email copywriting, identify top performing emails across the team that you can leverage in your outreach, review AI-generated feedback from the software to identify your improvement areas in cold calls and email copy, review the teams recorded cold calls in addition to your own for continuous development, capture account information that you can use to re-engage prospects who have history with Crunchtime • Leverage Marketing-Campaigns to break through the noise and capture the attention of prospects • Leverage SalesForce to manage your territory and identify previous engagement with contacts and opportunity to re-engage • Use your dashboard and reports to manage your leads who have the highest potential to convert to a meeting and help you achieve your quota • Meet with your team members on a weekly basis to strategize on engaged contacts and share best practices for how we can convert them to meetings • Use techniques such as multi-threading, storytelling, mirroring, labeling, objection handling • Meet monthly quota for qualified meetings on a consistent basis • Meet quarterly quota for opportunities created on a consistent basis

• Take ownership of opportunities post-lead generation, whether sourced by internal teams, partners, or independently, by engaging with prospects, qualifying needs, advancing solution discussions, managing negotiations, and driving deals to close • Develop and implement strategies to identify and target potential clients in the water industry for intelligent water solutions to increase operational efficiency • Build and maintain relationships with key stakeholders, including water utilities, municipalities, and government agencies • Conduct market research to understand industry trends, competitive landscape, and customer needs • Collaborate with internal teams to customize and present proposals, demonstrating the value proposition of the Ferguson One Municipal team • Drive business growth by identifying new opportunities and collaborating with internal teams to close deals • Provide ongoing support to clients, including but not limited to: project management, technical assistance, troubleshooting and field support • Stay updated on industry regulations, standards, and technology trends • Represent the company at industry events, conferences, and networking opportunities to enhance brand visibility and generate leads • Contribute to the development of marketing materials, case studies, and other collateral to support sales efforts • Act as a Subject-Matter expert (SME) related to applications across the water cycle both internally and externally • Promote solutions and customer successes on social media platforms regularly

• Assist in developing strategic plans and program roadmaps • Conduct market research and competitive analysis to identify trends • Support program optimization initiatives to improve efficiency and outcomes • Collaborate with Sales teams on value propositions and client presentations • Monitor KPIs and provide insights for continuous improvement • Facilitate cross-functional meetings and ensure alignment on strategic priorities