• Build and own the core systems, processes, and data that support how NetFoundry generates revenue • Drive forecasting accuracy and predictability, strategic growth planning, and the delivery of metrics and dashboards • Make sure our funnel, pipeline, and revenue reporting are accurate enough to run the business" • Manage forecasting process, assist with funnel review meetings, and oversee strategic account plans from the sales team • Provide sales process oversight, including sales playbook input, and ensuring the team is trained and meeting objectives • Assist the CRO to set goals, quotas and deliver Sales Incentive Plans (SIP) • Assist with the lead gen process, including managing and enhancing workflows for lead scoring, routing, qualification, renewals, and expansion • Work with the CRO and CMO to plan and deliver QBRs and SKOs • Oversee the end-to-end revenue lifecycle from first touch through renewal • Continually review and enhance the sales process, including funnel stages, SLAs, and exit criteria • Build dashboards and reports that give leadership confidence in pipeline and revenue • Own attribution logic and metric definitions • Partner with Sales leadership on forecasting, pipeline coverage, and deal hygiene • Enable GTM teams with onboarding, training, and ongoing oversight and feedback

• execute on our technology roadmap, with a primary focus on marketing operations, integrations, and analytics • help build and optimize the systems that power our go-to-market motion • work across marketing automation platforms (Pardot/Marketing Cloud, Braze), Salesforce, and emerging AI tools • bridge marketing and sales technology, ensuring seamless data flow, campaign execution, and actionable insights • collaborate with Marketing, Sales, and Customer Operations teams to design workflows, troubleshoot integrations • leverage analytics to improve our revenue engine • have the opportunity to grow skills in a fast-paced, collaborative environment while making a direct impact on business outcomes

• Partner with Enterprise, SE, and Channel leadership to define enablement priorities aligned to pipeline growth and revenue targets. • Translate direct and partner sales strategy into quarterly enablement roadmaps. • Identify skill and execution gaps across AEs, SEs, and Channel partners. • Prioritize initiatives that measurably improve deal execution and partner effectiveness. • Design differentiated enablement frameworks, aligning enablement intensity with expected revenue contribution across strategic partnerships. • Design role-based onboarding for Enterprise AEs and Sales Engineers. • Build demo certifications and technical validation training. • Build, maintain, and operationalize enterprise and channel sales playbooks (discovery, technical validation, POVs). • Convert playbooks into AI-enabled workflows generating executive summaries and competitive positioning narratives. • Support rollout of new sales and partner tools, demo platforms, and CRM workflows. • Measure enablement impact across direct and partner revenue metrics.

• Own the day-to-day execution of the SMB sales operating system: run weekly and monthly reporting, maintain dashboards, manage pipeline hygiene workflows, and support performance inspection to ensure operational rigor and data accuracy. • Diagnose rep behavior and performance gaps: Analyze activity, meetings, follow-up execution, and stage progression to surface insights and drive measurable improvements in rep execution. • Drive automation and workflow improvements: identify opportunities, design process flows, partner with internal stakeholders on implementation, and QA solutions that reduce rep friction, increase compliance, and improve data quality. • Own SMB sales process and documentation: Build and maintain SOPs, system workflows, and the SMB RevOps single source of truth to enable clarity, scale, and fast onboarding. • Partner with SMB sales leadership on high-priority initiatives: deliver ad-hoc analysis, operational insights, and hands-on execution support across critical projects and business priorities.