• Develop a deep understanding of our customer and top of funnel motion • Audit current tools and headcount needs • Deliver a prioritized roadmap for the future of Clutch marketing • Establish KPIs, dashboards, and cadence with Sales • Recruit and hire key roles • Implement a scalable ABM playbook to drive top of funnel within key accounts • Establish a growth marketing engine that will drive expansion • Refine our demand gen and content marketing • Create consistent cadence between Marketing and Sales to ensure alignment on programs • Partner closely with sales leadership to define target accounts and execute on account plans • Build multi channel highly personalized campaigns across digital, content, events, and field marketing • Improve our event strategy measured by efficiency • Manage marketing technology, data, and reporting to continuously optimize performance • Drive measurable improvement in awareness, engagement, and ultimately conversion metrics

• Drive the creation and execution of innovative streaming and long-form creator partnerships • Explore and test new campaign ideas and frameworks • Build a program of subject matter experts on podcasts and streaming platforms • Establish best practices for onboarding and nurturing long-term creator relationships

• Own day-to-day performance of the affiliate portfolio across all verticals. • Source, negotiate, and onboard new affiliate partners (networks, publishers, media buyers, comparison sites). • Optimise commission structures (CPA, rev share, hybrid) to maximise ROI and player quality. • Test new affiliate types, geographies, and traffic sources to diversify acquisition. • Monitor competitor activity and emerging opportunities across crypto, iGaming, and esports. • Own reporting and performance tracking for the affiliate channel. • Analyse partner-level metrics: FTDs, CPA, LTV, ROAS, and player quality. • Identify underperformance and implement corrective actions. • Run cohort analyses to evaluate long-term value by partner and deal structure. • Deliver structured insights and recommendations to the Head of Acquisition and CMO. • Build and maintain relationships with affiliate partners, networks, and agencies. • Manage negotiations, rate cards, and performance-based agreements. • Provide partners with creatives, tracking links, and updated offers. • Ensure accurate tracking, attribution, and compliance across all partnerships. • Lead testing across affiliate strategies: offers, creatives, geos, and partner types. • Work with BI to validate hypotheses and optimise performance. • Identify new growth opportunities across crypto, Web3, and emerging channels. • Work with BI on attribution, tracking, and fraud detection. • Align with CRM to optimise onboarding and early-stage conversion. • Collaborate with creative teams to develop high-performing assets. • Share insights with acquisition and product marketing teams to inform strategy.

• As our new CMO (all genders), you will be the strategic leader for all marketing activities and drive Maniko's sustainable growth. • You will connect performance marketing with brand building, develop our international go-to-market strategy, and lead a cross-functional marketing team of 15+ people. • With your data-driven mindset and hands-on approach, you will ensure every marketing euro measurably contributes to company development. • You will be responsible for a marketing budget of over €5 million and work closely with all relevant stakeholders to establish Maniko as a leading beauty brand in the European market. • Develop and implement a holistic marketing strategy for sustainable growth in e-commerce and retail. • Own all marketing KPIs including CAC, ROAS, CLV and brand metrics. • Data-driven reporting and continuous optimization of marketing performance. • Build, lead and further develop a high-performance marketing team. • Strategic planning and optimization of all performance channels (Paid Social, Paid Search/SEO, Influencer Marketing, CRO). • Efficient new customer acquisition with a focus on sustainable growth and profitable ROAS. • Build and optimize CRM strategies to maximize customer lifetime value. • Develop retention programs including print mailings, events and loyalty initiatives. • Responsible for further developing brand positioning and ensuring consistent roll-out across all touchpoints.