MANIKO Nails GmbH

• Analytics engineering with real impact: You build scalable, reliable data pipelines to modern standards — from modeling and orchestration to monitoring and data quality. • You create a stable foundation that all teams can rely on. • Data modeling for everyone: You design reusable data models and a clear layered structure, define metrics, and ensure they mean the same thing everywhere. • Scalable analytics frameworks: You establish standards and governance for our modern data stack so we can scale without losing clarity. • From data to decisions: You turn complex data into clear visuals, creating the basis for well-founded decisions. • Many paths to the goal: You pick the smartest approach that actually works and moves us forward. • Growing together: You’ll work directly with our Analytics Lead, Lisa, and become part of our vision to make decision-making at Maniko sustainably data-driven.

• End-to-end responsibility for our order management: from order intake and coordination to on-time delivery to retail partners — you are the primary point of contact for all B2B sales matters. • Ensure master data accuracy across all platforms — in our own shop as well as with retail partners like dm and Rossmann. From item setup and portal transmissions to resolving data-related queries, you are the central contact for product data. • Manage all operational B2B projects — from product rollouts and display activations to seasonal campaigns. • Track and analyze inventory, delivery and POS data — you identify what’s working and where improvements are needed. • Interface management between retail partners, logistics providers and internal departments — you ensure everyone pulls in the same direction. • Optimize and automate retailer order management for efficient, error-free processing across all channels. • Coordinate internal teams and communicate clearly about project status, timelines and standards.

• Als unser*e neue*r Werkstudent*in im Bereich CRM wirst du ab Juni 2026 eine wichtige Rolle in der Gestaltung unserer Kundenkommunikation und -bindung übernehmen. • Du unterstützt das Team bei der Planung, Umsetzung und Analyse von E-Mail-Kampagnen, arbeitest mit CRM-Tools und hilfst dabei, unsere Customer Journeys weiterzuentwickeln. • Mit deinem Auge für Daten und Interesse an Marketingprozessen trägst du dazu bei, dass unsere Kommunikation persönlich, relevant und wirkungsvoll ist. • Unterstützung bei der Planung, Umsetzung und Optimierung unserer CRM-Kampagnen • Mitgestaltung von Segmentierungs- und Personalisierungsstrategien mithilfe moderner CRM-Tools • Analyse von Kampagnen-Performance und Ableitung konkreter Optimierungsvorschläge • Entwicklung von Customer Journeys und Lifecycle-Kampagnen entlang der gesamten Customer Experience

• End-to-end responsibility for our order management: from order intake and coordination to on-time delivery to the retail partner – you are the primary point of contact for everything related to B2B sales. • Management of all operational B2B projects – from product rollouts and in-store display activations to seasonal campaigns. • Tracking and analysis of inventory, delivery, and POS data – you identify what's working and where there are issues. • Interface management between retail partners, logistics providers, and internal teams – you ensure everyone is aligned. • Optimization and automation of retailer order management for efficient, error-free processing across all channels. • Coordination of internal teams and clear communication about project status, timelines, and standards.

• Als unser* e neue* r Werkstudent*in im Bereich CRM wirst du eine wichtige Rolle in der Gestaltung unserer Kundenkommunikation und -bindung übernehmen. • Du unterstützt das Team bei der Planung, Umsetzung und Analyse von E-Mail-Kampagnen, arbeitest mit CRM-Tools und hilfst dabei, unsere Customer Journeys weiterzuentwickeln. • Mit deinem Auge für Daten und Interesse an Marketingprozessen trägst du dazu bei, dass unsere Kommunikation persönlich, relevant und wirkungsvoll ist. • Unterstützung bei der Planung, Umsetzung und Optimierung unserer CRM-Kampagnen. • Mitgestaltung von Segmentierungs- und Personalisierungsstrategien mithilfe moderner CRM-Tools. • Analyse von Kampagnen-Performance und Ableitung konkreter Optimierungsvorschläge. • Entwicklung von Customer Journeys und Lifecycle-Kampagnen entlang der gesamten Customer Experience.

• You will be a close business partner to our teams, collaborating with colleagues to translate their requirements into actionable data solutions and support them in decision-making. • You will build and maintain scalable data models to support analysis and reporting requirements. • You will develop and optimize data products to enable self-service analytics across the company. • You will evolve our data infrastructure to ensure efficient data processing and delivery. • You will ensure data quality through test frameworks, validation processes, and comprehensive documentation. • You will confidently challenge assumptions and advocate for data-informed approaches, including with senior stakeholders.

• As our new CMO (all genders), you will be the strategic leader for all marketing activities and drive Maniko's sustainable growth. • You will connect performance marketing with brand building, develop our international go-to-market strategy, and lead a cross-functional marketing team of 15+ people. • With your data-driven mindset and hands-on approach, you will ensure every marketing euro measurably contributes to company development. • You will be responsible for a marketing budget of over €5 million and work closely with all relevant stakeholders to establish Maniko as a leading beauty brand in the European market. • Develop and implement a holistic marketing strategy for sustainable growth in e-commerce and retail. • Own all marketing KPIs including CAC, ROAS, CLV and brand metrics. • Data-driven reporting and continuous optimization of marketing performance. • Build, lead and further develop a high-performance marketing team. • Strategic planning and optimization of all performance channels (Paid Social, Paid Search/SEO, Influencer Marketing, CRO). • Efficient new customer acquisition with a focus on sustainable growth and profitable ROAS. • Build and optimize CRM strategies to maximize customer lifetime value. • Develop retention programs including print mailings, events and loyalty initiatives. • Responsible for further developing brand positioning and ensuring consistent roll-out across all touchpoints.