GoodPower.org

Role Description GoodPower is an evidence-based, nimble, and adaptive organization that routinely evaluates our programs to measure impact. Over the last decade, we have continually tested and refined our approach, and have successfully built a set of program offerings that blend cost-efficiency, rigor, scale, and measurable impact. Our programs have demonstrated success through external evaluation, including with partners at Stanford, Yale, and George Mason Universities. We also collaborate regularly with research partners such as Analyst Institute, GrowProgress, One Minus Beta, and Tufts University’s Center for Information & Research on Civic Learning and Engagement (CIRCLE). The Chief Research Officer (CRO) will direct GoodPower’s Good Data Lab, our in-house empirical research lab. The CRO will work internally with staff, in collaboration with partners, and alongside vendors to design, launch and implement research studies with the goal of understanding how to effectively communicate and increasing GoodPower’s efficacy across a wide variety of key impact areas, including: - Issue awareness and persuasion - Issue and advocacy engagement - Attitude and behavior change - Civic participation The CRO oversees in-house research, experimentation, and evaluation, including but not limited to: - Message-testing experiments with diverse audiences in rural, urban, and international geographies on a variety of energy, economic, and political issues - Randomized control trials to increase the impact of our voter registration and GOTV programs - Evaluations of programs to determine if they are ready for scale - Surveys and focus groups to understand the perspectives and motivations of key audience segments This position reports to the Chief Executive Officer. Travel will be required to departmental meetings, staff retreats, and other events to represent the department and organization. Qualifications - A PhD in research, social sciences, communication, psychology, measurement and evaluation, statistics or similar field is required - 15+ years of experience in research, experimentation and evaluation - Previous organizational leadership and management experience, including staff management - Knowledge of both qualitative and quantitative research and evaluation methods - Extensive experience with statistical software such as SQL, STATA, R, SAS, SPSS, or others - Excellent oral and written communication skills in English for technical and nontechnical audiences, and experience with public speaking - Proven experience presenting information to Boards of Directors, funders, partners and cross-functional staff teams - Experience with grant application and management, and budgeting - Highly proficient in modern collaboration and project management tools (Google Workspace, Slack, Jira, Salesforce) Requirements - Develop and lead research and experimentation strategy and framework to generate evidence for the most effective ways to leverage GoodPower strengths to advance our mission, vision and programmatic goals - Manage the execution of multiple simultaneous projects to support GoodPower’s key program areas of public education, storytelling, organizing, advocacy, civic engagement, and digital marketing - Manage Senior Researcher, Senior Research Analyst, and Senior Research Manager and support management of research staff and vendors - Support the development of research proposals and/or research designs within funding proposals - Facilitate inter-team communication and collaboration to ensure different program areas are aligned and working together - Create a culture of shared vision, mutual accountability and individual ownership over work within the GoodPower team - Design research projects, experiments, and evaluative tools to measure the impact and efficacy of GoodPower’s programs - Analyze and synthesize results of evaluations and experiments and disseminate results through written communications and presentations for all audiences, including funders and donors, board members, staff, policymakers and partners - Stay abreast of research findings from partners, peer organizations, and the community, including by attending online and live events and conferences - Help to establish GoodPower as a visible leader in data-driven impact in the fields of climate and renewable energy education, advocacy, civic engagement, and democracy - Manage public-facing research reputation and the reputation of the Good Data Lab Benefits - Annual salary range: $175,000 - $205,000, commensurate with experience - Generous benefits include: Medical, Dental, Vision, 403b retirement savings plan - Vacation, Sabbatical, Paid Parental Leave - 2 Floating Holidays, 2 Community Service Floating Holidays, sick time - Two weeks of full-staff time off (July 4 week and Christmas-New Years week) and 13 observed holidays

Digital Advertising Associate Remote Full Time Mid Level Remote-based in the US Overview GoodPower works globally to unlock the enormous economic potential of the energy transition—more affordable energy bills, better and more abundant jobs, healthier food, economic security for families and farmers, and a better economy that works for all of us. We operate at the intersection of digital media, smart tech, civic participation, and advocacy to reach millions of people annually with our work to: lower costs and create jobs, shift culture to transform beliefs and behaviors, and accelerate the deployment of decarbonized technologies like: renewables, regenerative agriculture and electric vehicles—one individual, one neighborhood, one community at a time. GoodPower is at an exciting, pivotal moment as we launch our new strategic plan through 2030 to level up all areas of our work–growing our organization 5x over the next five years and relentlessly honing our skills and expertise to be the best that we can be to transform our renewable energy economy. Job Summary In this position, the Digital Advertising Associate will work to advance the programmatic and strategic growth of GoodPower through implementing, managing, and improving GoodPower’s paid advertising campaign strategies in key states and nationally. They will work to strengthen GoodPower’s role and impact in advocating for an end to the era of fossil fuels, a swift and equitable transition to renewable energy, and an increase in diverse youth participation in our democracy as well as devise creative strategies to inoculate persuadable audiences for GoodPower’s current and future white label entities. This is a future-facing role for an ads expert who thrives at the convergence of digital innovation, audience segmentation, and data-driven campaign performance. This is a full-time, remote position based in the United States. The Digital Advertising Associate will work from home, meet regularly by video chat with GoodPower team members and partners, and conduct the majority of activities both online and in-person, when safe. The Digital Advertising Associate must be available for travel within the United States to participate in staff retreats and/or conferences. Key Responsibilities - Campaign Strategy & Management - Design, launch, and manage digital and traditional advertising campaigns across multiple platforms (Meta, Google Ads, YouTube, X, LinkedIn, Reddit, Twitch, audio, programmatic DSPs, and terrestrial media). - Develop budgets and paid media plans; monitor performance to ensure delivery of key metrics. - Manage audiences, targeting, creative assets, and tracking systems to optimize performance. - Creative Development & Optimization - Write and refine ad copy; collaborate with vendors and staff to produce engaging creatives. - Build and optimize action pages to drive list growth, conversions, and lower cost-per-lead. - Leverage retargeting and segmentation to increase retention and campaign effectiveness. - Implement new tracking and reporting methods to enhance performance insights. - Cross-Departmental Collaboration - Partner with program and campaign teams to align advertising with organizational priorities (e.g., voter registration, siting & permitting, clean energy acceleration, IRA defense, workforce development, and white-label initiatives). - Support the development team with funder collateral, including campaign impact reports and presentations. - Coordinate with communications and compliance teams to ensure proper C3/C4 activity reporting. - Data, Insights & Innovation - Monitor and analyze KPIs; provide actionable recommendations for optimization. - Research and test innovative strategies to expand reach, engagement, and efficiency. - Stay current on audience sentiment, platform innovations, and industry trends Qualifications Minimum Qualifications - 3 plus years of experience in the digital marketing or digital organizing field - Strong analytical skills with the ability to set priorities, and complete work and meet deadlines with minimal supervision - Strong Excel or Google Sheets skills - Self-starter with strong organizational skills and creativity and can take big-picture strategy and couple it with strategic implementation. - Familiarity with digital tools (eg. GSuite, Slack, Canva, Jira, etc.) Desired Qualifications - Experience building, managing, and evaluating paid advertising campaigns within Facebook Ads Manager and Google Ads - Experience working with Google Tag Manager, Facebook Pixel, and other event-tracking mechanisms - Copywriting experience - Graphic design experience This description reflects GoodPower’s assignment of essential functions; it does not restrict the tasks that may be assigned. GoodPower retains the right to change or assign other duties to this position at any time. Employees must be able to perform the essential functions of the position satisfactorily. Reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. GoodPower has a zero-tolerance standard for abuse and inappropriate behavior by staff members. Job Summary Position Details - Annual salary range: $70,000-80,000, commensurate with experience - Generous benefits include: Medical, Dental, Vision, 403b retirement savings plan, Vacation, Sabbatical, Paid Parental Leave, 2 Floating Holidays, 2 Community Service Floating Holidays, sick time, two weeks of full-staff time off (July 4 week and Christmas-New Years week) and 13 observed holidays - GoodPower is an equal-opportunity employer that highly values staff diversity - Location: Remote GoodPower is an equal-opportunity employer that highly values diversity, equity, and inclusion and views the climate crisis as a social justice crisis. People who identify as Black, Indigenous, and People of Color (BIPOC), people who experience gender oppression, people with disabilities, and people who identify as members of the LGBTQIA+ community are particularly encouraged to apply.

• Serve as the primary strategic point of contact for a portfolio of key client accounts, cultivating trusted, long-term relationships with partner organizations, advocates, and campaigns across our client base. • Lead client onboarding processes, ensuring partners are set up for success from day one with clear expectations, defined success metrics, and a deep understanding of GoodPower’s capabilities and approach. • Collaborate cross-functionally with GoodPower’s paid media, digital strategy, creative, and data teams to ensure client programs are executed with precision and delivered on time and within scope. • Develop and present regular performance reports and strategic recommendations to clients, translating campaign data into actionable insights that drive impact and strengthen the partnership. • Identify and pursue opportunities to deepen and expand client engagements, working closely with leadership to develop proposals, scope new work, and grow GoodPower’s portfolio of mission-aligned partners. • Maintain a strong pulse on the policy landscape, advocacy ecosystem, and clean energy sector to bring fresh, relevant context to client conversations and campaign planning. • Support the development of systems, processes, and tools that enable the client services function to scale efficiently as GoodPower grows toward its 2030 strategic goals. • Represent GoodPower with professionalism and passion at external events, partner convenings, and industry conferences.

Remote-based in the US Overview GoodPower works to unlock the enormous economic potential of the energy transition—more affordable energy bills, better and more abundant jobs, healthier food, economic security for families and farmers, and a better economy that works for all of us. We operate at the intersection of digital media, smart tech, elections, and renewable energy advocacy. We aim to reach millions of people annually with our work to: lower costs and create jobs, shift culture to transform beliefs and behaviors, and accelerate the deployment of decarbonized technologies. At GoodPower, we are building a team of talented, driven doers who thrive in fast-paced, mission-oriented environments. We value problem solvers who combine strategic thinking with an orientation toward action. We seek collaborative leaders who can inspire and develop others. Our people are eager to innovate, adapt, and scale efforts that can transform the renewable energy economy and strengthen democracy. Job Summary The Membership Mobilization Manager works to advance GoodPower’s work to accelerate a renewable energy economy through building a membership engagement program across GoodPower and its independent sub-brands who are primed to take high level actions from attending and organizing events in their communities, mobilizing others, calling and writing to elected leaders, submitting public comments, testifying before government bodies, writing op-eds and letters to the editor, engaging in their communities, and sharing their stories. The Manager spearheads the membership and in-list communications plan, rooted in deep understanding of the various audiences and what most effectively motivates action, how to leverage members to take online and offline actions, and tailors strategies, messages, and action opportunities for each audience to advance GoodPower’s mission and goals. This is a full time, remote position based anywhere in the United States. The Membership Mobilization Manager will work from home, meet regularly by video chat with GoodPower team members, partners and youth, and conduct activities both online and in-person. The Membership Mobilization Manager must be available for regular travel within the United States to participate in conferences, select actions, events, and to attend staff retreats. This position reports to the Head of Policy and Public Relations. Key Responsibilities Planning & Implementation Leads the launch of a new membership program, by spearheading the planning and execution of GoodPower’s and independent subbrands' membership and in-list communications strategy for regular engagement of audiences through action opportunities, wins and successes, and other interventions. Develops innovative approaches to and implements proven strategies to generate online and offline opportunities. Collaborates with the National Field Director and State Field Directors in each state to help develop and implement strategic, coordinated organizing plans to engage members around on-the-ground events and activations for issue campaigns to accelerate the renewable energy transition and electoral campaigns, including canvasses, volunteer recruitment, phonebanks and other mobilizations. Collaborates with the National Political Director around key races and opportunities to mobilize voters up and down the ballot. Develop and run the member-to-member electoral field campaign. Collaborates with the Lifecycle Marketing Manager (TBH) to leverage automations, flows and regular communications to move members up a ladder of engagement. Collaborates with the Data Analytics Director, Research & Experimentation and Digital & Data teams for deep analysis of the current membership audiences and what messages motivate them to act and build testing and experiments into all communications. Ensure that all field activities are properly tracked in VAN and metrics and reports are developed for all program activity in collaboration with the Data & Analytics Director and National Field Director. Ensure compliance and reporting of all membership related activities working with the Compliance Manager, finance team and legal experts. Collaborates with the Communications Director on an annual and monthly communications calendar with strategic opportunities for intervention across geographies and brands that is regularly updated based on current events, inflection points and other timely engagement opportunities. Develops plan to share wins, successes and stories across membership and in-list audiences to build a sense of self-efficacy. Connects communications with major movement moments, legislative cycles, news headlines, local activation opportunities and other breaking stories to help the organization best position its work. Communication Delivery Writing, styling, programming and sending communications via e-mail, SMS, and other communication channels to GoodPower and sub-brand members and in-list network about action opportunities, GoodPower successes, stories, or other needs as they arise. Conceptualizing and building engaging and strategic actions (e.g. petitions, email-to-target, attending events, etc.) including evergreen actions as well as one-off opportunities that advance members along a ladder of engagement in furtherance of GoodPower’s mission and values. Segmenting lists and tailoring messages to best resonate with each of the appropriate sub-audiences. Ensuring all in-list content aligns with the GoodPower's brand voice and values. Ensuring that communications, field, social media, advertising, and creator marketing groups are advised of any and all member and in-list communications and that plans are maximized with the inclusion of all marketing vehicles. Ensuring welcome flows are timely and relevant to each particular audience. Anticipating and mobilizing to quickly generate communications for rapid response opportunities as they arise. Analysis Collaborate with the Research & Experimentation team as well as the Data & Analytics Director to identify which messages are most effective at inspiring progressive levels of action. Through independent analysis and in collaboration with the Data team, identify which action opportunities generate the highest level of engagement. Other Duties as Assigned: Adapt to the evolving needs of a fast-paced organization with flexibility and creativity. Qualifications Compensation Annual salary range: $78,000-$83,000 commensurate with experience. Generous benefits include: Medical, Dental, Vision, 403b retirement savings plan, Vacation, Sabbatical, Paid Parental Leave, 2 Floating Holidays, 2 Community Service Floating Holidays, sick time, two weeks of full-staff time off (July 4 week and Christmas-New Years week) and 13 observed holidays. GoodPower is an equal-opportunity employer that highly values staff diversity. This description reflects GoodPower’s assignment of essential functions; it does not restrict the tasks that may be assigned. GoodPower retains the right to change or assign other duties to this position at any time. Employees must be able to perform the essential functions of the position satisfactorily. Reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. GoodPower has a zero-tolerance standard for abuse and inappropriate behavior by staff members.

• Serve as the CEO’s right hand, supporting planning and decision-making • Act as a trusted thought partner to the CEO • Ensure cross-departmental alignment and accountability • Drive internal communication systems and operational excellence • Identify operational challenges and design effective systems • Support coaching of senior program directors and foster collaboration • Support the CEO in preparing and communicating materials for board meetings and external communications

• Advance GoodPower’s work in accelerating a renewable energy economy • Ensure effective communication of wins to network, funders, partners, and media • Translate work into compelling stories and data • Spearhead communications across various audiences • Tailor strategies and messages for each audience • Develop creative, visual ways to demonstrate GoodPower's impact • Manage funder communications including newsletters and webinars • Support media and public relations efforts to amplify GoodPower’s impact • Collaborate with various teams to ensure cohesive messaging

• Drive the creation and execution of innovative streaming and long-form creator partnerships • Explore and test new campaign ideas and frameworks • Build a program of subject matter experts on podcasts and streaming platforms • Establish best practices for onboarding and nurturing long-term creator relationships