• Responsible for product uploads and merchandising of the website. • Work closely with the eCommerce Manager on improving customer experience, conversion and SEO strategies. • Analyse and report on customer behaviour and website performance. • Provide support with photoshoots by researching locations, photographers and stylists.

• Own the day-to-day SEO performance for a portfolio of Shopify e-commerce clients (mid 6–8 figures revenue). • Run technical and on-page audits (crawlability, indexation, internal linking, site speed, schema, Core Web Vitals), and turn findings into clear, prioritized action plans. • Plan and execute keyword & topic research focused on profit, not just traffic: product/collection pages, blog pillars, clusters and FAQs. • Create detailed SEO implementation briefs for developers, designers and content writers (e.g. new templates, collection structures, internal linking, content outlines). • Optimize Shopify stores end-to-end: collections, products, blogs, navigation, filters, metafields, URL structure and on-page copy. • Monitor performance in GA4, Google Search Console and tools like Ahrefs/SEMrush; report on rankings, revenue, and key SEO KPIs. • Communicate clearly with clients in async channels (Slack/WhatsApp/Email) and occasional calls – explaining complex SEO in simple, honest language. • Spot opportunities for CRO and funnel improvements together with our strategists (e.g. better internal linking, intent-matched content, improved category layouts). • Contribute to our internal SOPs, “SEO Brain” and frameworks so every client benefits from what we learn. • Stay up to date with Google updates, AI/LLM developments, and e-commerce best practices – and translate them into practical actions for our clients.

• Own the affiliate marketing channel for selected e-commerce clients end-to-end – strategy, setup, execution and optimization. • Design or refine the client’s affiliate program structure: commission models, tiers, bonus campaigns, and partner segmentation based on performance and profitability. • Select, set up, and manage affiliate platforms/networks (e.g. Impact, PartnerStack, Refersion, ShareASale, Awin, Shopify apps) depending on the client’s tech stack. • Proactively recruit new affiliates: content sites, influencers, deal sites, comparison portals, niche blogs and YouTube/Instagram/TikTok creators aligned with the brand. • Build and maintain strong relationships with top affiliates through regular communication, performance reviews, and joint campaign planning. • Create clear affiliate assets and guidelines: tracking links, landing page recommendations, product angle suggestions, promo calendars, and simple “plug-and-play” promo kits. • Collaborate with our SEO & content team to ensure affiliate content aligns with SEO strategy (e.g. review pages, comparison articles, listicles) and brand guidelines. • Monitor performance daily/weekly: EPC, ROAS, new customers, LTV signals, and margin – not just clicks and impressions. • Implement testing: different commission structures, creatives, landing pages, and funnels to find the most profitable combination for each client. • Report clearly to clients and internally – what you did, why, and how it impacted revenue and profit, in an honest and straightforward way (no black box). • Help us build and refine internal playbooks, checklists, and “Affiliate Growth Frameworks” so each new client benefits from previous learnings.

• Reporting to the Chief Marketing Officer, the Director of E-Commerce is responsible for the day-to-day management, optimization, and growth of SPFP’s digital retail and marketplace businesses, with a primary focus on Amazon, Chewy, Walmart.com, and TikTok Shop. • This role owns digital shelf performance, retail media execution, marketplace operations, and revenue-driving optimization across key e-commerce channels. • Ensure our brands show up competitively, convert efficiently, and scale profitably within each platform’s unique ecosystem. • Operate as a player-coach, being hands-on in platform management and performance analysis, while coordinating agencies, creative partners, and internal stakeholders to deliver results. • Sit at the intersection of marketing, sales, and operations, translating brand strategy into channel-specific execution that drives velocity, efficiency, and profitable growth.