• Design and execute a strategic events program spanning key industry events and Gracenote “owned” experiences • Own the end-to-end strategy, planning and execution of Gracenote’s events program • Develop an annual events plan that aligns to business objectives and product launches • Lead cross-functional planning for each event, partnering with Product Marketing, Sales, Customer Success, and other functions • Collaborate closely with the Nielsen corporate events organization to maximize impact and efficiency • Manage all logistics for Gracenote’s participation in events • Develop event performance dashboards and recaps, analyzing pipeline influence and meeting volume • Support Gracenote executives and spokespeople with event preparation • Build and maintain a scalable playbook for both industry and owned events

• Lead the strategy and execution of our field marketing and events programs across North America. • Build a scalable events engine that drives brand awareness, pipeline creation, and market penetration. • Own the field events portfolio end-to-end: selecting and prioritizing programs, developing repeatable playbooks, ensuring strong execution, and driving measurable results. • Create and manage an annual and quarterly events roadmap, balancing trade shows, conferences, executive dinners, roundtables, and regional field events. • Research, qualify, and recommend revenue-focused and strategically aligned events and sponsorships. • Collaborate deeply with Sales leadership to align field investments to territory plans, target accounts, and pipeline goals. • Partner with Product Marketing and broader Marketing leadership to ensure messaging is consistent and aligned to buyer needs. • Build strong alignment with SDR/BDR teams to ensure effective lead follow-up and post-event conversion. • Establish best practices and scalable playbooks for event planning, promotion, and post-event follow-up motions. • Measure and report event performance and provide insights to Marketing and Sales teams on regional event performance.

• Represent Rythm Health at events, races, pop-ups, and activations in your city. • Learn Rythm’s product and core health education well enough to explain it clearly and confidently. • Engage attendees in real conversations about health tracking, biomarkers, and long-term performance. • Guide interested people through the subscription sign-up process on site. • Work closely with the Rythm events team to give feedback from the field on what people are asking, confused by, or excited about. • Help maintain a clean, organized, and premium activation setup. • Adapt quickly to different event environments, audiences, and energy levels.

Role Description As the Head of Field Marketing and Events at Lumos, you will own and scale our highest-impact field programs, executing experiences that create demand, accelerate pipeline, and deepen relationships with customers and partners. This is a highly cross-functional, hands-on role. - Run priority event programs end-to-end, from planning and promotion through on-site execution and post-event follow-up. - Ensure every moment is tied to a clear audience, narrative, and measurable outcomes. - Partner closely with Demand Gen, Product Marketing, Sales, Customer Success, and Marketing Ops. - Define how we show up in-market and directly influence pipeline through world-class field execution. Responsibilities - Own execution of priority field marketing programs, including a portfolio of sponsored conferences, owned events (executive dinners, roundtables, workshops), and partner moments. - Run tentpole conference programs end-to-end (e.g., RSA, Identiverse, Gartner IAM), including timelines, vendor coordination, booth and experience planning, staffing plans, and on-site execution. - Operationalize and iterate the event playbook (pre, during, post), including planning templates, checklists, run-of-show, and post-mortems. - Drive post-event conversion, coordinating lead routing, follow-up sequences, meeting scheduling, and next steps with Demand Gen, SDRs, and Sales. - Execute partner field programs, working with strategic partners on co-marketing events that create net-new demand and support active pipeline. - Partner cross-functionally to ship the full event stack, including briefs, landing pages, messaging, assets, and nurture in collaboration with PMM, Web, and Design. - Track results and run learning loops, reporting on KPIs (pipeline created and influenced, meetings held, conversions, ROI) and improving performance quarter over quarter. Qualifications - 6–10 years of experience in B2B field marketing and events in high-growth SaaS, ideally in cybersecurity, identity, or an adjacent technical category. - Proven track record delivering measurable pipeline impact through events and field programs. - Strong end-to-end execution experience across event types, including large conferences and intimate executive programs. - Excellent cross-functional and sales partnership skills, with the ability to drive timelines, align stakeholders, and execute reliably. - Strong project management and vendor management, with high standards for on-site execution and attendee experience. - Comfort operating in ambiguity and making practical trade-offs to ship high-quality work on time. - Clear, direct communicator who can manage stakeholders and keep teams aligned on priorities and next steps. Nice to have - Experience with ABM motions and attribution (SFDC/HubSpot/Dreamdata or similar). - Experience running partner co-marketing programs. - Experience building repeatable follow-up and measurement processes. Benefits - Remote-first culture — Work from anywhere within ±4 hours of Pacific Time. - Medical, dental & vision insurance — 100% of premiums covered for employees, 60% for dependents. HSA and FSA available with employer contribution. - Mental health support — Access to mental health resources and support. - Monthly wellness stipend — A monthly stipend for gym memberships, fitness apps, and whatever helps you recharge. - Life & disability insurance — Life insurance, short-term disability, and long-term disability coverage available. - Flexible PTO — Flexible time off with a minimum annual requirement. - Parental leave — Up to 16 weeks of paid parental leave for expecting parents. - $1,000 annual learning stipend — An annual budget for courses, books, conferences, and certifications. - Company & team offsites — Company and team bonding trips throughout the year, fully covered by Lumos. - 401(k) with matching — Employer 401(k) matching to help you save for the future. Pay Range $135,500 to $180,000