• Build and own the company’s content framework, with a strong emphasis on case stories, project showcases, and client testimonials. • Develop and manage a structured content calendar across social media, with a primary focus on Meta platforms (Instagram and Facebook). • Drive consistent growth, engagement, and visibility across Meta channels through planned, high-quality content. • Create compelling visual and written content that showcases completed projects for developers, architects, and partners. • Capture and translate project outcomes into stories that highlight design intent, system capability, and lifestyle impact. • Produce and manage testimonials, project summaries, before-and-after narratives, and behind-the-scenes content. • Work closely with systems designers and project teams to ensure technical accuracy while keeping content accessible and engaging. • Coordinate photography, video, and on-site content capture to support project storytelling. • Create social-first content formats including reels, carousels, short-form video, and static posts. • Maintain a consistent brand voice and visual identity across all content. • Identify key moments within projects that can be leveraged for content and campaign use. • Support developer-focused marketing by producing content that reinforces credibility, quality, and delivery capability. • Track performance across Meta platforms and adjust content strategy based on engagement and growth insights. • Continuously refine content approaches to align with brand positioning and audience response. • Other role specific duties as they arise.

• Evaluate and assess AI-generated content responses covering basic science topics and medical school curriculum • Apply established evaluation metrics to rate content for accuracy, completeness, relevance, and educational utility • Provide expert feedback to ensure content meets the learning needs of first and second-year medical students • Complete asynchronous evaluations within specified deadlines (5 days to 2 weeks, depending on workload) • Participate in quarterly evaluation cycles with potential for ad-hoc assessments

• Own conversion rate optimization for all content assets, analyzing performance and iterating to improve funnel progression from awareness to purchase. • Build and manage the company-wide content production calendar, coordinating writers, designers, videographers, and external partners to deliver consistent, high-quality output across channels. • Lead content distribution strategy across owned (website, blog), earned (PR, social shares), and paid (social ads, sponsored posts) channels to maximize reach and engagement. • Oversee email marketing programs, including nurture sequences, newsletters, product announcements, and post-sale campaigns to drive repeat business and upsell opportunities. • Define and evolve brand positioning through messaging guidelines, tone of voice, and visual identity to differentiate DSLRPros in the competitive UAS/security space. • Drive keyword optimization across all content, collaborating with SEO team to improve organic search rankings and visibility for high-intent terms. • Develop and execute pre-sale content (top/middle-funnel) to generate leads and educate prospects, as well as post-sale content (guides, tutorials, case studies) to drive adoption, retention, and advocacy. • Track organic conversions (e.g., demo requests, quote submissions, purchases) from content efforts, attributing revenue impact and optimizing for ROI. • Manage content analytics and reporting, delivering monthly dashboards on traffic, engagement, conversions, and revenue contribution to leadership. • Identify opportunities for AI-assisted content creation, personalization, and automation to scale production and improve efficiency.

• Lead content creation, editing, and management for The Steve Fund website to ensure consistency, accuracy, and alignment with our messaging and goals. • Manage ongoing updates to web pages, troubleshoot any website issues, and regularly monitor site performance. • Implement SEO strategies to enhance search rankings, increase organic traffic, and improve user experience. • Monitor site analytics and generate monthly reports to track progress and optimize content. • Collaborate with designers to enhance site visuals and user interface. • Develop and maintain a content calendar to support campaign launches, program updates, and marketing initiatives. • Work closely with the Director of Communication and Marketing, along with other departments, to ensure website content aligns with organizational priorities and reflects current programming and partnerships. • Ensure the website adheres to web accessibility standards (WCAG) and data protection regulations.