**Core Responsibilities****Social Strategy & Content Creation — 35%** - Develop and execute social media strategies aligned with brand and business goals - Create original content across Instagram, Facebook, LinkedIn, TikTok, Pinterest, and X/Twitter - Produce short-form videos, graphics, testimonials, and visual stories - Manage content calendars and ensure consistent posting schedules - Write platform-specific copy that reflects brand voice and drives engagement - Design and edit content using tools such as Canva, CapCut, or Adobe tools - Maintain consistent visual and messaging standards across all content - Adapt formats to platform-specific features and best practices **Community Management & Engagement — 25%** - Monitor and respond to comments, messages, and mentions promptly - Foster positive, professional, and engaging online communities - Manage sentiment, moderation, and on-brand interactions - Surface high-value inquiries and route qualified leads appropriately - Build relationships with followers, advocates, and partners - Support and manage community spaces (groups, forums, or channels) **Analytics & Performance Optimization — 20%** - Track KPIs including engagement, reach, follower growth, CTR, and conversions - Prepare regular performance reports with insights and recommendations - Use analytics tools to measure performance and ROI - Conduct A/B testing on content formats, timing, and messaging - Identify top-performing content and replicate success patterns - Optimize strategy based on performance trends and insights **Platform Management & Trends — 10%** - Stay current on algorithm updates, features, and best practices - Monitor industry and competitor social activity - Recommend new formats, platforms, or experiments - Optimize profiles for discoverability and conversion - Ensure compliance with platform policies and brand guidelines **Cross-Functional Collaboration — 10%** - Collaborate with marketing, sales, and product teams - Source internal content for authentic storytelling - Align social efforts with campaigns, launches, and initiatives - Support paid social efforts when applicable - Share audience insights to inform broader marketing strategy

• Lead development and execution of platform-specific social strategies across Instagram, Facebook, TikTok, Reddit, YouTube, and LinkedIn • Define the role each platform plays within the marketing funnel (awareness, consideration, conversion, loyalty, advocacy) • Assist with developing integrated organic and paid social strategies that support DTC revenue, retail sell through, subscription acquisition, and brand storytelling • Translate campaign and product launch priorities into platform-native content systems optimized for discovery, engagement, and conversion • Evolve social from a campaign-based execution to an always-on growth engine integrated with CRM, loyalty, and lifecycle marketing initiatives • Build and operationalize a structured social listening and community intelligence framework across owned and earned platforms (including Reddit and creator ecosystems) • Analyze community conversations, creator trends, and competitor activity to generate actionable insights that inform messaging, innovation, and campaign strategy • Partner cross-functionally with Brand, PR, Creative, Paid Media, and Leadership to deliver integrated campaigns • Establish structured feedback loops between Social, Marketing, Product, CX, and Retail teams to ensure customer voice informs strategic decision making • Develop engagement frameworks that activate loyalists and advocates around launches, partnerships, and tentpole moments • Design and implement a scalable creator and ambassador ecosystem aligned to key growth verticals (e.g., sports, lifestyle, functional wellness communities) • Manage end-to-end influencer partnerships including identification, contracting, briefing, performance tracking, and content rights management • Build platform-specific creator playbooks that expand reach into emerging communities and support digital and retail objective • Equip ambassadors and loyalists with tools, messaging, and assets that enable authentic brand participation • Develop supplemental content as needed (recipes, short-form video, B-roll, trend-responsive content, etc) • Define KPIs beyond vanity metrics—focusing on engagement quality, share of voice, conversion influence, and community participation • Partner with Growth and Analytics teams to measure performance through incrementally testing, brand lift analysis, and conversion modeling • Build structured testing frameworks across creative formats, messaging, and engagement tactics • Continuously optimize strategy based on performance data, cultural shifts, and evolving business priorities

• Manage and monitor social media accounts (LinkedIn, Instagram, TikTok), primarily focusing on community engagement and responding to messages/comments • Support content publishing when required (scheduling and basic posting tasks) • Handle ad-hoc administrative tasks and operational support • Assist with time-sensitive and last-minute requests • Provide accurate data entry and database support • Maintain organized records, documentation, and internal files

- Launch and scale our Reels strategy - Build and escalate our Creator Program - Support creative direction across web and campaign assets - Plan and execute high-performing Instagram, Youtube & LinkedIn Reels - Identify trends early and adapt them to our niche - Create hooks, scripts, shot breakdowns, and content formats - Optimize for reach, engagement, and follower growth - Track performance and iterate based on data - Structure and launch CrewBloom’s internal/external Creator Program - Recruit and onboard creators - Create content guidelines and virality playbooks - Develop incentive structures - Track creator performance and scale what works - Support website creative direction (headlines, visuals, structure inputs) - Assist with campaign creatives and content ideas - Work closely with marketing and design