• Lead development and execution of platform-specific social strategies across Instagram, Facebook, TikTok, Reddit, YouTube, and LinkedIn • Define the role each platform plays within the marketing funnel (awareness, consideration, conversion, loyalty, advocacy) • Assist with developing integrated organic and paid social strategies that support DTC revenue, retail sell through, subscription acquisition, and brand storytelling • Translate campaign and product launch priorities into platform-native content systems optimized for discovery, engagement, and conversion • Evolve social from a campaign-based execution to an always-on growth engine integrated with CRM, loyalty, and lifecycle marketing initiatives • Build and operationalize a structured social listening and community intelligence framework across owned and earned platforms (including Reddit and creator ecosystems) • Analyze community conversations, creator trends, and competitor activity to generate actionable insights that inform messaging, innovation, and campaign strategy • Partner cross-functionally with Brand, PR, Creative, Paid Media, and Leadership to deliver integrated campaigns • Establish structured feedback loops between Social, Marketing, Product, CX, and Retail teams to ensure customer voice informs strategic decision making • Develop engagement frameworks that activate loyalists and advocates around launches, partnerships, and tentpole moments • Design and implement a scalable creator and ambassador ecosystem aligned to key growth verticals (e.g., sports, lifestyle, functional wellness communities) • Manage end-to-end influencer partnerships including identification, contracting, briefing, performance tracking, and content rights management • Build platform-specific creator playbooks that expand reach into emerging communities and support digital and retail objective • Equip ambassadors and loyalists with tools, messaging, and assets that enable authentic brand participation • Develop supplemental content as needed (recipes, short-form video, B-roll, trend-responsive content, etc) • Define KPIs beyond vanity metrics—focusing on engagement quality, share of voice, conversion influence, and community participation • Partner with Growth and Analytics teams to measure performance through incrementally testing, brand lift analysis, and conversion modeling • Build structured testing frameworks across creative formats, messaging, and engagement tactics • Continuously optimize strategy based on performance data, cultural shifts, and evolving business priorities

• Manage and monitor social media accounts (LinkedIn, Instagram, TikTok), primarily focusing on community engagement and responding to messages/comments • Support content publishing when required (scheduling and basic posting tasks) • Handle ad-hoc administrative tasks and operational support • Assist with time-sensitive and last-minute requests • Provide accurate data entry and database support • Maintain organized records, documentation, and internal files

- Launch and scale our Reels strategy - Build and escalate our Creator Program - Support creative direction across web and campaign assets - Plan and execute high-performing Instagram, Youtube & LinkedIn Reels - Identify trends early and adapt them to our niche - Create hooks, scripts, shot breakdowns, and content formats - Optimize for reach, engagement, and follower growth - Track performance and iterate based on data - Structure and launch CrewBloom’s internal/external Creator Program - Recruit and onboard creators - Create content guidelines and virality playbooks - Develop incentive structures - Track creator performance and scale what works - Support website creative direction (headlines, visuals, structure inputs) - Assist with campaign creatives and content ideas - Work closely with marketing and design

• Engage and interact with consumers on Facebook, Instagram, LinkedIn, and TikTok. • Facilitate and encourage personal connections between the American Cancer Society Making Strides Against Breast Cancer / Relay for Life accounts and their followers. • Maintain conversations across mission priorities and capture storytelling opportunities through the ACS community. • Communicate cancer conversation trends and information back to the organization. • Manage conversations with followers in a consistent brand voice across all channels.