DemandFactor

Role Description We’re looking for a Marketing Director to build and scale our marketing function. This is a hands-on and strategic role owning brand, demand gen, content, digital, and performance. - Own and execute DemandFactor’s marketing strategy - Lead demand-gen, ABM, and digital performance programs - Build a strong brand and high-impact content engine - Partner closely with Sales to drive full-funnel results - Manage marketing KPIs, analytics, attribution, and budget - Build and grow the marketing team Qualifications - 7–10+ years in B2B marketing (demand gen, performance, growth) - Proven success in driving measurable pipeline and ROI - Experience building marketing functions from the ground up - Strong analytical, strategic, and leadership skills - Excellent communication and execution abilities Benefits - High-impact leadership role - Full ownership and autonomy to shape marketing - Data-driven, innovative environment - Flexible, remote workplace

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role involves building and scaling DemandFactor’s marketing function. It is a hands-on and strategic position that owns brand, demand generation, content, digital, and performance. - Own and execute DemandFactor’s marketing strategy - Lead demand-gen, ABM, and digital performance programs - Build a strong brand and high-impact content engine - Partner closely with Sales to drive full-funnel results - Manage marketing KPIs, analytics, attribution, and budget - Build and grow the marketing team Qualifications - 7–10+ years in B2B marketing (demand gen, performance, growth) - Proven success in driving measurable pipeline and ROI - Experience building marketing functions from the ground up - Strong analytical, strategic, and leadership skills - Excellent communication and execution abilities Benefits - High-impact leadership role - Full ownership and autonomy to shape marketing - Data-driven, innovative environment - Flexible, remote workplace

• Develop and nurture relationships with selected accounts for successful campaigns. • Be a trusted advisor and expert in our DemandFactor offerings. • Work with internal experts to deliver excellent campaign leads and ensure clients are happy. • Collaborate with the Sales team from proposal to delivery, addressing options and integrations. • Manage account documentation, including reports and recommendations. • Handle post-sale account management, fostering growth through great customer service.

• Analyzing data using spreadsheets to determine campaign criteria, deliverable volumes, and pricing • Identifying upcoming proposals, market trends, products, and service provisions to understand clients' needs • Making valuable suggestions on upcoming and current campaign strategies • Interpreting market dynamics to understand consumer behavior, market trends, and competition

• Own and execute DemandFactor’s marketing strategy • Lead demand-gen, ABM, and digital performance programs • Build a strong brand and high-impact content engine • Partner closely with Sales to drive full-funnel results • Manage marketing KPIs, analytics, attribution, and budget • Build and grow the marketing team

• Own and manage the full sales cycle from prospecting and qualification through proposal, close, and handoff to Client Success • Build and maintain strong relationships with prospective and existing clients, acting as a trusted advisor on DemandFactor solutions • Collaborate closely with Marketing Analysts and Client Success teams to design effective, data-driven campaign proposals • Identify client needs, business challenges, and growth opportunities to recommend appropriate products and services • Develop and present proposals, pricing, and campaign strategies aligned with client goals • Maintain accurate and up-to-date records in CRM systems, including pipeline tracking, forecasts, and client communications • Work cross-functionally to ensure smooth onboarding, campaign execution, and high customer satisfaction • Monitor market trends, competitive landscape, and client feedback to inform sales strategies • Meet or exceed individual and team revenue targets while maintaining a high standard of customer experience

• Act as the primary contact for B2B agencies, addressing their needs and ensuring a seamless experience. • Foster strong, long-term relationships that contribute to agency retention and satisfaction. • Provide ongoing support to agencies to maximize their success with our services. • Conduct outreach efforts to establish connections with potential B2B agencies and generate new opportunities. • Expand our network by identifying and securing partnerships with new agencies. • Develop strategies to drive growth within existing agency relationships. • Assist in planning and executing events such as in-person meetings, webinars, and networking sessions for agency clients. • Work closely with internal teams to ensure events are well-organized and align with business goals. • Conduct research to identify industry trends and potential partners, contributing to targeted outreach strategies. • Collaborate with agencies to explore new opportunities and expand service offerings within existing accounts. • Provide follow-up communications to ensure agency satisfaction and uncover additional partnership opportunities. • Assist senior team members in daily activities, supporting overall business objectives.