• Develop and distill the company POV into data-backed industry white papers. • Automate and optimize processes such as campaign reporting, and performance tracking to improve efficiency and client outcomes. • Work with internal stakeholders and external partners to provide meaningful insights to our clients. • Develop analytics infrastructure to measure the effectiveness of creator campaigns, identify trends, and generate actionable insights for clients. • Lead the design, development, and launch of proprietary technology products to support creator marketing brand activations • Translate client needs and creator trends into innovative tools and data strategies that keep the agency at the forefront of the creator economy. • Collaborate with leadership and client-facing teams to ensure adoption and success of tools, insights, and data-driven storytelling. • Leverage AI to help further the above goals.

• Create clear, structured PRDs, feature specs, user stories, and acceptance criteria. • Maintain accurate product documentation across Notion, Linear, and internal workflows. • Translate business needs into well-defined requirements with rationale and tradeoffs. • Help maintain the product roadmap by sequencing work based on impact, complexity, and dependencies. • Partner with senior PMs and leadership to run lightweight prioritization processes. • Manage sprint planning inputs and ensure teams have what they need to execute. • Hold engineering to a high standard of product quality — functional, visual, and experiential. • Review builds before release; validate functionality against requirements. • Coordinate QA efforts, run checklists, and ensure defects are addressed quickly. • Use SQL queries and our BI tooling to ask questions to understand performance and user behavior. • Track success metrics for features (adoption, usage, retention, quality). • Synthesize insights from data, user feedback, and coach conversations. • Work closely with engineering, design, operations, and coach-facing teams. • Drive alignment through clear communication, structured updates, and fast follow-ups. • Support discovery work through research, light user interviews, and competitive scans.

• Define and evolve the Core Standards framework, establishing the criteria against which third-party Unity packages are measured and verified • Partner with third-party developers and publishers through negotiation and collaboration, building trust and adoption across the ecosystem • Craft and evangelize a compelling narrative that connects Core Standards and the Data Developer Framework, helping developers understand how verified packages and data control work together • Responsible for leading Package Manager integration strategy, ensuring verified packages are discoverable and easy to adopt • Shape the product roadmap and go-to-market strategy, turning the Unite announcement into a successful 2026 launch

• Embed with client teams to observe workflows, run discovery, and translate insights into actionable software requirements. • Develop and apply structured prioritization methods (balancing user value, business outcomes, and technical feasibility) to guide trade-offs. • Keep teams focused on the highest-leverage opportunities, not just the loudest requests. • Scope projects with realistic estimates and clear milestones that deliver value early and often. • Know how to ship a prototype, gain feedback, iterate to value, and release production-grade solutions. • Lead small pods of engineers and operators to ship high-quality, on-time solutions. • Facilitate leadership updates and reporting, ensuring execs are aligned and confident in progress. • Work directly with APIs, data pipelines, and AI models to shape and validate solutions. • Partner with engineers to design and ship AI-driven tools that fit seamlessly into existing workflows. • Raise the bar for product craft, from clear scopes to clean communication and transparent evaluations that anyone can quickly understand.