• Develop and maintain shared libraries and best practices for event tracking across multiple codebases • Ensure data quality and consistency by building robust validation, monitoring, and alerting systems • Collaborate with Data Engineering and Analytics to ensure event data is aligned with our source of truth • Continuously optimize our MarTech stack, evaluating and integrating tools that enhance tracking • Support experimentation infrastructure, helping teams design and implement A/B testing frameworks

• Play a substantial role in the platform frontend engineering team. • Work with Cresta product and engineering teams, build and continuously improve the Cresta platform and new product requirements. • Stay closely with customers and their requirements, analyze the technical tradeoffs, own the customer facing deliverables. • Develop high quality, well designed, reusable, and well-tested system components, and contribute to the overall system designs. • Constantly identifies product improvement opportunities and generates product improvement ideas. • Demonstrate the engineering best practices in deliverables and daily work. Uphold others to the same high standards. • Technical ownership in a substantial part of the Cresta product and platform. • Contribute to building the best-in-class company in addition to building the best-in-class product. • Expand Cresta’s services beyond web and desktop applications to native and hybrid mobile applications.

• Build, maintain, and improve web applications using modern component architecture patterns and the frameworks and languages relevant to your product area • Use agentic development tools (Claude Code, OpenAI Codex, Cursor, and similar) as standard instruments in your workflow — generating, reviewing, and iterating on code through AI-driven workflows) • Collaborate with Product and Design to translate wireframes and user stories into polished, accessible, and performant interfaces • Participate in code reviews, contributing thoughtful feedback and maintaining a high standard for frontend craft • Contribute to CI/CD pipeline configuration using Azure DevOps for frontend build, test, and deployment workflows • Monitor frontend performance and user experience using Azure App Insights and proactively surface and resolve issues • Stay current with frontend ecosystem developments, browser capabilities, and emerging AI/UX patterns

• Own the end-to-end design process for features • Build and maintain a design system • Write accessible, production-quality React components • Collaborate with PMs and engineers during discovery • Define and enforce visual and interaction design standards