• Manage and optimize the performance of a defined portfolio of accounts, ensuring revenue growth and profitability in line with company targets • Analyze account performance trends and identify opportunities for incremental sales, margin improvement, and product optimization • Develop and implement data‑driven action plans to improve account engagement, competitiveness, and conversion across all channels • Maintain strong commercial relationships with partners, providing strategic insights and recommendations to support mutual growth • Monitor market dynamics, competitor activity, and destination trends to anticipate risks and opportunities affecting assigned accounts • Support continuous improvement initiatives aimed at enhancing workflows, tools, and optimization methodologies • Prepare and deliver regular performance reports, business reviews, and presentations to internal stakeholders and partners

• Define and execute a multi-year strategy across ski, snowboard, and backcountry hardgoods • Leverage a strong understanding of the global vendor and brand landscape to identify opportunities and trends • Translate regional customer needs (e.g., East vs. West mountains) into assortment strategies • Drive top-line growth, gross margin, sell-through rate, and inventory productivity in partnership with Inventory Planning and Finance • Build tiered assortments that serve multiple customer segments across price points and expertise levels • Curate a balanced mix of full-price, off-price, and closeout product to maximize lifecycle value • Lead end-of-season closeout buying strategies to optimize turns and minimize risk; understand the closeout buys have to be done at the end of the season to secure product that won’t be available once retailers have committed to the inventory. Partner with Inventory Planning and Finance to align on OTB and receipt timing and payment structure of the buys. • Ensure assortments drive units per transaction (UPT) through thoughtful cross-category integration • Develop and deepen strategic partnerships with key ski and snow brands through on-site vendor meetings, frequent business reviews, product testing, and new product reviews. • Lead business development initiatives with vendors to unlock exclusive opportunities • Create SMUs and exclusive assortments that differentiate Backcountry from competitors • Champion end-to-end customer journey across digital and retail touchpoints • Partner with teams to build and scale demo fleet and seasonal rental programs • Ensure seamless integration of hardgoods with accessories, travel gear, and related categories • Partner closely with Inventory Planning to align open-to-buy, manage receipt flow, and optimize in-season reorder and markdown decisions across a highly seasonal business • Collaborate with Finance, Marketing, and Digital/UX teams to align category investments with financial targets, campaign timing, and on-site merchandising execution • Leverage sell-through data, digital conversion metrics, and customer demand signals to inform assortment decisions, identify risk, and surface opportunities in real time • Lead, coach, and develop a high-performing merchandising team • Establish clear goals aligned to business outcomes and hold teams accountable • Foster a culture of ownership, innovation, and continuous improvement

Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Cepheid, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life. At Cepheid, we are passionate about improving health care through fast, accurate, molecular diagnostic systems and tests. As a member of our team, you’ll get to make an immediate, measurable impact on a global scale, within an environment that fosters career growth and development. Our mission drives us to develop groundbreaking solutions for the world’s most complex health challenges. Together, we bring MORE change to the world. Learn about the Danaher Business System which makes everything possible. The Senior Field Reimbursement Manager (US REMOTE) position is a provider / customer facing role responsible for delivering compliant payer coverage, coding and reimbursement information regarding Cepheid on market diagnostics. This role will cross functionally collaborate with sales, marketing and the value and access team to effectively coordinate and engage targeted regional customers. This highly visible role will play a pivotal role supporting commercial customer engagement and responding to customer inquiries. This position reports to the Senior Director Market Access Americas and is part of the Value and Access team. This position will be a remote position ideally located in the South East part of the US and covering the South East states in the US. In this role, you will have the opportunity to: - Provide education to healthcare providers, lab professionals, office staff and financial decision makers on Cepheid diagnostics coverage, coding and reimbursement landscape. - Communicate regional and local coverage and reimbursement issues for Medicare, Medicaid and Commercial payers through internal meetings, payer research, and customer meetings. - Proactively and reactively navigate and address customer inquiries relating to payer coverage, coding and reimbursement. - Support customers with approved resources for denied claims, payer coverage expansion and inadequate reimbursement. - Respond to and coordinate with sale colleagues request for virtual / on-site customer business reviews, coverage and reimbursement support. The essential requirements of the job include: - Bachelor’s with 8+ years of related work experience OR Master’s degree in field with 6+ years of related work experience. - 1+ years market access experience working directly with customers in pharmaceutical, biotech or diagnostics (preferred) - Demonstrated knowledge of all payer segments (e.g. Commercial, Medicare, Medicaid) - Demonstrated and presentation skills Travel, Motor Vehicle Record & Physical/Environment Requirements: if applicable for role - Ability to travel up to 50% of the time within covered geography and nationally as required - Must have a valid driver’s license with an acceptable driving record It would be a plus if you also possess previous experience in: - 2+ years marketing / sales experience (commercial operations, Sales training, sales, marketing) - Microsoft Excel, PowerPoint and Word expertise - Payer Medical / Diagnostic Policy review and interpretation Cepheid, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info. At Cepheid we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Cepheid can provide. The annual salary range for this role is $114,700-$180,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future. This job is also eligible for bonus/incentive pay. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. #LI-AA4 Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. For more information, visit www.danaher.com. Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The U.S. EEO posters are available here. We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact:1-202-419-7762 or applyassistance@danaher.com.

• Primary responsibility for managing clients in the area of search engine advertising (SEA) • Develop and implement tailored SEA strategies • Create and optimize campaigns in Google Ads and Microsoft Ads • Conduct comprehensive analyses and optimizations • Produce detailed reports and analyses to assess campaign performance • Work closely with clients and provide strategic consulting as a trusted partner