This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description As our Lead Copywriter, you aren't just "writing ads." You are the architect of the message that rescues lawyers from burnout. You own the narrative across 3–4 high-stakes funnels per month, leading a hybrid team of humans and AI to drive massive conversion. This role is for a seasoned copywriter who understands buyer psychology and uses data and testing to inform all our copywriting decisions. - Own the Funnel: Lead copy production for monthly events and assets, review performance, and apply learnings forward for growth. - Master the Machines: Build and refine AI copywriting workflows. You don't fear AI—you use it to 10x your speed and precision. - Lead the Squad: Manage and mentor a team of contract writers. Give the feedback that makes them elite. - Protect the Voice: You are the guardian of the NLBM Brand Voice Guide. If it’s off-brand, it doesn’t go out. Qualifications - A Strategic Thinker: You understand why people buy, not just how to write a sentence. - An AI Optimizer: You are proficient in prompting and leveraging LLMs to streamline production. - A Performance Junkie: You live for the data. Open rates, CTRs, and ROAS are your scoreboard. - A Leader: You can manage contractors and meet deadlines without breaking a sweat. Benefits - 100% Remote Work at a Profitable, Growing Company - Recession-Proof Industry, Product, and Audience - Comprehensive Benefits Package (Health, Dental, Vision) - 401K Retirement Program - Flexible Paid Time Off - Opportunities for Career Growth and Leadership Development - Be Part of a Mission-Driven Company Transforming the Legal Industry

• Collaborate with the team to define inbound marketing strategies aligned with client needs • Align content plans with the defined inbound marketing strategies by interpreting briefs and applying relevant topics, keywords, guidelines and other directives common to SEO / AIO • Execute strategic content plans by producing copy for blogs, websites, landing pages (LPs), e-books, newsletters and other formats • Ensure materials are targeted to the correct personas, respecting do’s and don’ts • Analyze results of content campaigns

Company Description Job Description  The role of Assistant or Associate Product Copywriter on the A&F Creative Marketing team will focus on the creation of on-brand product descriptions to live online, as well as product naming and more editorial descriptions to live on-garment. In addition to writing, this role collaborates closely with merchandising and site merchandising teams to ensure accuracy, inform customers, and contribute to elevating the brand by conveying product quality and differentiators. Successful candidates will have a relentless passion for fashion as well as for our brands, a strong knowledge of copywriting, and applicable experience in marketing, ideally retail. All A&F copywriters must possess near-perfect editing and grammar skills and be able to write short, smart, snappy copy that has a clear point of view and a recognizable voice. The ideal applicant is curious, energetic, optimistic and highly collaborative. What will you be doing? - Writing engaging and accurate product descriptions for A&F, kids, baby/ toddler, and YPB - Maintaining consistent copy structure and voice across all product categories and brands - Ensuring legal compliance of product claims across all product descriptions - Working closely with site merch to ensure a consistent, seamless customer experience - Brainstorming unique, ownable product names for OPM (on-product marketing) - Writing editorial/ romanticized language to define collections and key items on-product - Closely collaborating with design to execute hangtags and OPM - Owning the color naming process for all brands in collaboration with the studio team - Staying on top of fashion trends and language, including competitor product naming - Helping communicate key OPM moments through to seasonal campaign concepting - Editing copy based on leadership feedback, changes to product, trends, performance, etc. - Staying curious and up-to-date on fashion trends and industry standard language - Performing and sharing competitive research with the team to inform copy going forward - Participating in team collaborations to strengthen the culture, share knowledge, and serve as the subject matter expert from a product perspective What will you need to bring? - All A&F copywriters must possess near-perfect editing and grammar skills and be able to write short, smart, snappy copy that has a clear point of view and a recognizable voice - Bachelor's degree, preferably in English, Creative Writing or Advertising/ Copywriting, or related experience - A relentless passion for fashion and working knowledge of product terminology - 1+ years of copywriting experience, preferably in the retail/ product copy space - A portfolio showcasing your technical writing ability, relentless attention to detail, and grammar proficiency - please include any samples of creative writing if it helps convey your editorial copywriting/ product naming skills - Basic knowledge of marketing principles - Strong written/ verbal communication & exceptional editing skills - Seamless ability to operate autonomously with strong time management skills and a self-starter mindset - Ability to multitask and meet tight deadlines in a fast-paced, ever-changing environment - Open to constructive criticism in collaborative environments and can quickly action upon - An ongoing interest in fashion and familiarity with our brand/ competitors - Working knowledge of Microsoft Office, Excel & Teams mandatory, experience with Mural and PIM helpful but not required Our Company  Abercrombie & Fitch Co. (A&F Co.) is a global retailer of five iconic, omnichannel lifestyle brands catering to the kid through millennial customer: Abercrombie & Fitch, abercrombie kids, YPB, Hollister and Gilly Hicks. At A&F Co., we’re here for our associates, customers and communities on the journey to being and becoming who they are – and because no journey is the same, we strive to create an inclusive culture, where everyone is free to share ideas.   Our Values  We lead with purpose and always put our people first, which is evidenced by our Great Place to Work™ Certification, as well as being a 2021 recipient of Fortune’s Best Workplaces in Retail, and named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign for 16 consecutive years. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.   What You'll Get As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:   - Incentive bonus program - 401(K) savings plan with company match - Annual companywide review process - Flexible spending accounts - Medical, dental, and vision insurance - Life and disability insurance - Associate assistance program - Paid parental and adoption leave - Access to fertility and adoption benefits through Carrot - Access to mental health and wellness app, Headspace - Paid Caregiver Leave - Mobile Stipend - Paid time off & one paid volunteer day per year, allowing you to give back to your community - Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles & six work from anywhere weeks per year) - Seven associate wellness half days per year - Onsite fitness center - Merchandise discount on all of our brands - Opportunities for career advancement, we believe in promoting from within - Access to multiple Associate Resource Groups - Global team of people who will celebrate you for being YOU! Additional Information ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER   This role allows for remote work across the U.S.. Therefore, in states and cities that require the hourly or salary compensation or pay range to be included in a job posting, the recruiting pay range for this position is $54,000 - $68,000. Factors that may be used to determine your actual salary may include your specific skills, your years of experience, your work location, comparison to other employees in similar or related roles, or market demands. The range may be modified in the future.

• Demonstrate our core values — Humble, Hungry, Smart, and Proactive — in day-to-day work • Research, develop, and write high-quality, human-driven copy across multiple formats, including web pages, blog articles, emails, advertisements, video scripts, e-books, case studies, Q&A, customer spotlights, and calls to action (CTAs) • Collaborate closely with product marketing managers, creatives, SEO specialists, designers, and other teammates to conceptualize, create, and publish compelling content that drives action • Edit and proof all copy to ensure it is error-free and aligned with brand voice, point of view, and product-specific messaging • Adapt writing style for different audiences by developing a strong understanding of target customers, personas, and use cases • Effectively optimize content for search visibility, conversions, and user navigation, incorporating feedback and edits as needed • Use AI-assisted tools to accelerate research, ideation, and early drafts, while ensuring all final copy is thoughtfully written, edited, and owned by the copywriter • Build and maintain a strong understanding of SEO content marketing best practices and performance-driven content strategies • Conduct research internally and with customers to inform content direction and messaging • Perform content research and analysis using tools such as GA4, Search Console, Semrush, Ahrefs, and similar platforms • Manage multiple priorities and deadlines within two-week sprints to ensure timely delivery of content requests • Accurately input, format, and publish blog posts in WordPress • Request and coordinate creative assets (e.g., stock imagery, original graphics, infographics) as needed to support content • Develop content for external sites, partners, and guest publishing opportunities • When assigned, conduct outreach to third parties to support backlinking and content distribution efforts • Participate in peer editing, Content Team initiatives, and special or “all hands” content projects • Attend and actively participate in content strategy, brainstorming, optimization, and planning meetings • Use office and collaboration tools (e.g., Microsoft Office, Google Workspace, Monday) efficiently to manage and produce content • Complete required insurance product training and stay current on product updates and offerings • Attend and participate in Marketing Department offsites and bi-monthly team-building events • Required to perform other duties as requested, directed, or assigned