Hook Digital

• Act as the main point of contact for clients on medium-sized projects, ensuring aligned expectations and quality deliverables. • Develop and implement customized CRM strategies using the HubSpot platform. • Manage CRM implementation, integration, and automation projects, ensuring efficient execution and timely delivery. • Map clients' marketing and sales processes, proposing improvements and results-oriented solutions. • Analyze performance data and generate strategic insights for continuous operational improvement. • Conduct onboarding, training, and enablement sessions to ensure client autonomy in using the tool. • Support junior analysts and consultants by sharing technical knowledge and best practices. • Keep HubSpot certifications up to date and monitor trends and new platform features.

• Prospect and qualify sales opportunities in the CRM segment, focusing on the HubSpot platform and complementary services. • Generate qualified meetings for the sales team. • Build and maintain relationships with mid‑market and enterprise prospects, understanding their challenges and objectives. • Collaborate with the agency's CRO to define and optimize prospecting strategies. • Map the market, segments, decision‑makers, and strategic opportunities. • Support proposal development based on needs identified during commercial interactions. • Use HubSpot to manage, track, and record leads and opportunities. • Stay up to date on CRM and SaaS trends and innovations in the HubSpot platform.

• Collaborate with the team to define inbound marketing strategies aligned with client needs • Align content plans with the defined inbound marketing strategies by interpreting briefs and applying relevant topics, keywords, guidelines and other directives common to SEO / AIO • Execute strategic content plans by producing copy for blogs, websites, landing pages (LPs), e-books, newsletters and other formats • Ensure materials are targeted to the correct personas, respecting do’s and don’ts • Analyze results of content campaigns