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How insurance should be done.
Copywriter
Location
Utah
Posted
103 days ago
Salary
$55K - $70K / year
Seniority
Senior
Job Description
Copywriter
Veracity Insurance Solutions, LLC
• Demonstrate our core values — Humble, Hungry, Smart, and Proactive — in day-to-day work • Research, develop, and write high-quality, human-driven copy across multiple formats, including web pages, blog articles, emails, advertisements, video scripts, e-books, case studies, Q&A, customer spotlights, and calls to action (CTAs) • Collaborate closely with product marketing managers, creatives, SEO specialists, designers, and other teammates to conceptualize, create, and publish compelling content that drives action • Edit and proof all copy to ensure it is error-free and aligned with brand voice, point of view, and product-specific messaging • Adapt writing style for different audiences by developing a strong understanding of target customers, personas, and use cases • Effectively optimize content for search visibility, conversions, and user navigation, incorporating feedback and edits as needed • Use AI-assisted tools to accelerate research, ideation, and early drafts, while ensuring all final copy is thoughtfully written, edited, and owned by the copywriter • Build and maintain a strong understanding of SEO content marketing best practices and performance-driven content strategies • Conduct research internally and with customers to inform content direction and messaging • Perform content research and analysis using tools such as GA4, Search Console, Semrush, Ahrefs, and similar platforms • Manage multiple priorities and deadlines within two-week sprints to ensure timely delivery of content requests • Accurately input, format, and publish blog posts in WordPress • Request and coordinate creative assets (e.g., stock imagery, original graphics, infographics) as needed to support content • Develop content for external sites, partners, and guest publishing opportunities • When assigned, conduct outreach to third parties to support backlinking and content distribution efforts • Participate in peer editing, Content Team initiatives, and special or “all hands” content projects • Attend and actively participate in content strategy, brainstorming, optimization, and planning meetings • Use office and collaboration tools (e.g., Microsoft Office, Google Workspace, Monday) efficiently to manage and produce content • Complete required insurance product training and stay current on product updates and offerings • Attend and participate in Marketing Department offsites and bi-monthly team-building events • Required to perform other duties as requested, directed, or assigned
Job Requirements
- Bachelor’s degree or equivalent experience
- 3-4 years’ experience copywriting (SEO copywriting or content marketing experience strongly preferred)
- Strong portfolio of writing samples and completed projects that demonstrate good SEO and sounds human
- History of working in a collaborative team
- Excellent writing, editing, and proofreading skills for accuracy, spelling, grammar, style, language, structure, flow, and voice
- Ability to accurately type 50 wpm or more
- Familiarity with AI-assisted writing and research tools (e.g., ChatGPT or similar platforms) to enhance content creation efficiency, research depth, and SEO optimization
- Ability to work independently and collaboratively in a fast-paced environment
- Knowledge and experience with content/marketing funnels
- A mind for metrics and a desire to track success
Benefits
- Health, dental, and vision plans
- Amazing work-life balance with 4 weeks of Paid Time Off
- 10 Paid Company Holidays with 2 floating holidays
- 401K Programs with employer match
- Personal assistance programs for support in a healthy personal and work life
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