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9Spokes

9Spokes is a technology company empowering businesses and financial institutions with smart, data-driven insights to enhance customer experiences and decision-making by providing a

Director of Sales and Marketing

Location

United States

Posted

103 days ago

Salary

$185K / year

Seniority

Lead

Bachelor DegreeEnglish

Job Description

Director of Sales and Marketing

9Spokes

• Lead the North American sales function and carry overall accountability for new business, client retention, and revenue growth. • Work alongside the US and UK BDMs on deal strategy, senior stakeholder engagement, and progression of high-value opportunities. • Own the sales operating rhythm — pipeline reviews, forecasting, deal reviews, and the weekly commercial cadence. • Invest in the commercial team through sales enablement, tooling, shared playbooks, and opportunities for development and growth. • Set the direction for 9Spokes’ US marketing: positioning, campaign architecture, channel mix, measurement, and brand presence in market. • Architect and own the HubSpot approach — system design, lead management, pipeline integration, and reporting — so it meaningfully supports commercial decisions. • Lead the content and campaign agenda in line with our content-led GTM strategy, ensuring flagship thought leadership lands with the right audiences. • Set priorities for events and conferences, ensuring 9Spokes shows up credibly at the industry moments that matter and that each event delivers a clear pipeline return. • Identify and develop channel partnership opportunities with fintechs, banking technology providers, and other potential distribution partners that can extend 9Spokes’ reach into Financial Institutions. • Build the partnership pipeline: research, outreach, early-stage conversations, and shaping the commercial logic of potential partnerships. • Maintain and grow existing channel partner relationships, ensuring they translate into pipeline and revenue. • Keep a close read on the competitive landscape, market trends, and buyer dynamics in US banking and credit union technology, and use it to sharpen 9Spokes’ positioning. • Own the monthly KPI pack reported to the Senior Leadership Team and Board — pipeline health, engagement, content reach, event returns, and partnership progress. • Build and refine the measurement framework as we learn what actually drives growth, and adapt the mix accordingly. • Create the conditions for strong commercial performance across the team — clear priorities, good tools, direct and honest communication, and room to develop. • Build and maintain senior relationships with key FI clients and prospects.

Job Requirements

  • Experience in B2B SaaS, including meaningful time across both commercial leadership and marketing leadership.
  • Deep working knowledge of the US banking or credit union sector — direct experience selling or marketing SaaS products into Financial Institutions is essential.
  • Track record of commercial ownership — carrying a pipeline and revenue number, and delivering against it.
  • Genuine HubSpot fluency; able to architect and critique a HubSpot implementation, not just operate one.
  • Experience leading commercial teams in a small or mid-sized SaaS environment where leaders are expected to stay close to the detail.
  • Strong commercial judgement; calm under pressure; a direct and credible communicator with senior stakeholders in and outside the business.
  • Experience originating and developing channel or distribution partnerships in financial services or fintech is preferred.
  • Comfortable working across time zones in a globally distributed team headquartered in Auckland, New Zealand.
  • Willing to travel approximately 25% for events, client meetings, and periodic visits to the wider team.

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