• Translate behavioral science into action • Create patient-facing content that motivates people to get the care they need • Leverage key learnings and insights to shape platform improvements • Apply consumer science to create clinical and marketing outreach • Partner with Product stakeholders to improve personalization at scale • Build reporting cadence for content metrics and translate insights into improvements

• Own the day-to-day delivery of Content Services work across assigned partners • Manage active requests, coordinate execution, support partner communication, maintain delivery workflows, coordinate part-time execution support • Ensure work is completed accurately, on time, and within approved scope • Coordinate and complete content publishing tasks, page updates, content blocks, push notification setup, asset updates, and related platform work • Support scheduled and live-event content needs, including gameday support, live stats/audio setup, postgame updates, and QA checks • Serve as the day-to-day point of contact for partner requests tied to approved Content Services scope • Support onboarding for new Content Services partners by helping translate approved scope into day-to-day operating plans • Partner with internal teams across CX, Support, Product, Engineering, and Platform when content delivery depends on broader platform or technical coordination • Adjust delivery plans based on partner sports schedules, live events, peak content windows, and time-sensitive moments • Develop and execute digital content strategies, campaigns, and platform plans that support partner goals across web and mobile • Connect Content Services execution to measurable outcomes such as engagement, platform usage, sponsor visibility, fan experience, and partner satisfaction

• Develop and own a unified content marketing strategy aligned with TigerConnect’s business and brand goals • Oversee creation of high-impact content across formats including but not limited to: blog posts, case studies, ebooks, reports, videos, webinars, and more • Coordinate closely with product marketing, demand gen, clinical, sales, and Customer Success to fuel campaigns, thought leadership, and brand initiatives • Elevate TigerConnect’s brand voice, positioning, and visual identity across channels (owned, earned, and paid) • Lead customer marketing: advocacy programs, testimonials, and case study development • Manage content calendar, ensuring timely execution and performance-driven editorial planning • Define and track KPIs: engagement, reach, pipeline attribution, SEO rankings, and conversion metrics • Conduct audience and competitive research to inform content themes and tactics • Optimize content workflows and tools (CMS, marketing automation, analytics, SEO, social platforms)

• Develop and maintain a clear understanding of the goals, requirements, and priorities for assigned editorial programs. • Draft and update concise program one‑pagers that outline key elements, expectations, deliverables, and collaborators. • Edit original reporting to ensure clarity, accuracy, and alignment with program needs and COURIER’s mission. • Coordinate with state communications hub partners on a scheduled basis to gather and document priority messaging and project needs. • Communicate a summary of these priorities to the internal team, review and edit content to ensure alignment, and track and report distributed content back to each hub. • Maintain content tracking documents and simple dashboards, including status, publication details, and performance indicators to deliver periodic reports. • Review performance metrics for assigned content using tools such as Emplifi, and summarizing key takeaways in periodic updates. • Prepare short written updates and reports that describe how assigned programs are progressing against stated goals. • Use collaboration platforms such as Slack, Asana, and Google Drive to receive direction, share drafts, and deliver work products.