• Own and execute the marketing strategy for Moonsong Labs, with a primary focus on reaching and engaging decision-makers at regulated financial institutions, fintechs, and TradFi firms exploring blockchain adoption. • Develop messaging and positioning that speaks directly to the priorities of regulated finance buyers - security, compliance, reliability, and institutional-grade engineering. • Build and manage MSL’s content engine: thought leadership, case studies, whitepapers, blog posts, and technical content that demonstrates deep domain expertise at the intersection of blockchain, AI, and financial services. • Drive inbound lead generation through SEO, content marketing, events, webinars and strategic partnerships. • Own MSL’s digital presence including website, social media channels, and newsletter to build brand authority in the blockchain-for-finance space. • Collaborate closely with the CEO and BD to align marketing efforts with sales pipeline goals and target account strategies. • Create effective sales collateral to support sales efforts. • Identify and develop co-marketing opportunities with ecosystem partners, technology platforms, and industry bodies relevant to financial services.

• Responsibility for the strategic direction and continued development of marketing • Mindful and agile leadership • Team leadership and motivation • Change management • Communication and negotiation • Marketing tracking and monitoring • Presentation techniques • Agile mindset • Social media marketing • Content marketing • SEO strategies • Google Ads & campaign management

• Define and execute the global marketing strategy aligned with business growth • Personally drive and deliver marketing initiatives end-to-end (campaigns, content, digital) • Introduce and scale innovative, technology-driven marketing approaches, including AI and automation • Strengthen brand positioning and ensure consistent, compelling messaging • Design and execute campaigns that generate qualified leads and pipeline • Implement and operate marketing tools (automation platforms, CRM integration, AI tools) • Own and continuously optimize digital channels, including website and SEO • Develop thought leadership content and lead our LinkedIn presence • Establish KPIs and use data and analytics to drive decisions and improve performance • Build and gradually develop a small, high-performing marketing team • Manage external agencies and partners where needed

• Develop, refine, and communicate a holistic marketing vision and strategy fully aligned with company goals and growth targets. • Serve as a core member of the executive team, driving cross-functional alignment between Marketing, Sales, Product, and Comms & Policy. • Represent k-ID externally at major industry conferences, in analyst briefings, and with strategic partners and customers. • Architect and own a scalable global demand generation engine to drive qualified pipeline and measurable business impact. • Set and manage ambitious targets for pipeline growth, CAC efficiency, and brand equity. • Oversee all paid and organic acquisition channels; drive innovation in digital marketing, content, SEO, and partnerships. • Shape and elevate the global k-ID brand across all touchpoints. • Lead the commercial launch of new products and feature sets; collaborate with Product and Comms to build cohesive external narratives. • Champion differentiated product positioning rooted in deep customer and market insights. • Oversee the creation of high-impact sales and enablement collateral to accelerate GTM success. • Design and scale marketing operations, processes, and reporting to support rapid, global growth. • Optimize use of AI-powered and agentic workflows to maximize team productivity and marketing effectiveness. • Establish and lead rigorous experimentation, measurement, and KPI-driven decision-making. • Build, lead, and mentor a high-performing, multi-disciplinary marketing team. • Foster a culture of accountability, innovation, and continuous professional growth. • Establish regular marketing reporting for the executive team and Board.