• Analyze sales, marketing, and go-to-market performance to identify trends and opportunities • Evaluate marketing funnel effectiveness, campaign outcomes, and win/loss results • Independently source, analyze, and synthesize data from Salesforce, Excel, SQL-based sources, and external market data • Translate data into clear insights, stories, and recommendations for business leaders • Support strategic initiatives such as campaign measurement, market research, and growth analysis • Partner closely with sales, marketing, and sales operations teams to support decision-making • Deliver ad-hoc analysis to leadership as new business questions arise

• Influence change and tell a compelling, data-driven story — translating complex analyses into clear, actionable insights for senior stakeholders • Solve critical business problems through rigorous data analysis and manage multiple priorities as business needs shift • Develop and deliver rapid-turnaround business cases to assess opportunity value and inform strategic and go-to-market decisions • Measure and track effectiveness of technology and product initiatives, identifying trends, performance gaps, and optimization opportunities • Analyze behavioral and engagement data to surface insights that improve customer and employee outcomes • Partner with product, marketing, and operations teams to translate data findings into targeted strategies and recommendations • Support the quarterly Board of Directors analyses and reporting packages • Collaborate across functions—Service, Sales, Call Center, Marketing, Operations, Finance—to align on business objectives and drive results • Leverage AI tools (Claude, ChatGPT, etc.) to accelerate analytical workflows and improve overall output quality

• Serve as a trusted strategic adviser to Sales on Enterprise deal-related matters, including high-value, multi-year, and non-standard transactions. • Provide proactive support and guidance to Sales for creative deal structuring, alternative contract options, and value positioning — acting as the escalation point for the most complex or high-impact deals. • Review Order Forms for accuracy, pricing, and compliance; perform to a specified set of metrics and service levels. Identify patterns in exceptions and recommend policy updates accordingly. • Own the queue and approval process for sales orders, escalating as required and refining escalation frameworks to improve speed and clarity. • Work closely with Sales Management, Finance, Legal, and Support teams to influence deal strategy and shape commercial terms. • Champion best practices to increase Deal Desk and sales efficiency and effectiveness across the organization, including identifying gaps or process issues and leading cross-functional initiatives to resolve them. • Analyze and report on transaction trends, efficiency metrics, and areas for improving efficiency. Present insights and recommendations to leadership to inform pricing strategy and deal governance. • Deliver relevant training to new and existing salespeople on Deal Desk processes, order procedures, and overall QTC best practices. Develop and maintain training materials and documentation. • Ensure adherence to and compliance with policies and procedures around revenue recognition and operational guidelines. Proactively flag risks and propose guardrails for new deal models or go-to-market motions. • Mentor and support Deal Desk team members, providing guidance on deal review, process adherence, and professional development.

• Desenvolver, gerenciar e promover campanhas de tráfego de pagamento nas plataformas de mídia digital, como Google Ads, Facebook Ads, LinkedIn Ads, entre outras; • Analisar métricas e gerar relatórios de desempenho das campanhas, identificando insights para melhorias contínuas; • Definir e monitorar KPIs, como CPA, ROI, ROAS e CTR, maximizando o retorno sobre o investimento; • Colaborar com a equipe de conteúdo e design para atrair criativos que potencializem o desempenho das campanhas; • Realizar testes A/B para otimização de segmentações, criativos e copywriting; • Acompanhar tendências e inovações no mercado de marketing digital, propondo novas estratégias de aquisição de tráfego.