• Strategic planning, setup and scaling of Amazon Advertising campaigns across various campaign types (Sponsored Products, Sponsored Brands, Sponsored Display; DSP is a plus) • Independent budget management and performance optimization based on relevant KPIs • Conducting keyword, competitor and market analyses • Preparing structured reports including data-driven recommendations • Actively contributing to the development of processes, standards and best practices within the Advertising department

• Establish a net-new alliance with Microsoft, centered around AI-enablement and transformation • Develop and implement a comprehensive sales strategy to drive Microsoft AI services growth within large enterprise organizations • Identify and pursue new business opportunities, leveraging Microsoft partner programs and joint investments to accelerate wins • Collaborate with Liatrio's sales and alliance leadership to align Microsoft sales strategies with overall business objectives • Engage in market-facing events and conferences to identify new leads and opportunities • Build and maintain strong relationships with Microsoft and other key partners to drive joint sales efforts • Manage and optimize channel partner performance, ensuring alignment with Liatrio's sales goals • Develop and execute joint go-to-market plans with Microsoft and other partners • Work closely with Liatrio's revenue, delivery, and innovation teams to drive adoption of Liatrio's AI-enabled engineering approach through Microsoft's Copilot and Microsoft AI partner channels and programs • Stay informed about industry trends, competitive landscape, and emerging Azure technologies to maintain a competitive edge • Serve as internal Microsoft alliance ambassador to drive awareness and engagement with Liatrio client delivery and account teams • Lead the Microsoft alliance opportunity management process, including creating and updating joint CRM system entries, reporting, and maintenance • Track and report on sales performance, providing regular updates to senior management within the revenue organization • Analyze pipeline to identify trends, opportunities, and areas for improvement • Develop and maintain a robust sales pipeline in coordination with our client principals, ensuring accurate forecasting and planning

• Support program coordination and execution through planning, logistics, and execution of HCP educational programs, peer‑to‑peer events, and hands‑on trainings. • Assist with field and faculty communication, and post‑program follow‑up activities. • Coordinate program materials, content, equipment, venue logistics, and customer travel (as needed). • Support faculty onboarding and prepare faculty to facilitate Calyxo messaging. • Assist with program reporting, tracking attendance, budget monitoring, and documentation. • Support peer-to-peer events and activities including regional speaking engagements, virtual consultations/webinars, and Calyxo Direct Events at society meetings. • Assist with management of speaker logistics, contracts, and payment processing. • Maintain and update faculty rosters and records. • Provide administrative and logistical support for engagement activities, including meetings, advisory boards, and ongoing communication. • Assist with drafting and processing speaker agreements, honoraria, and expense documentation. • Develop, foster and maintain relationships with KOLs in the endourology field. • Work closely with Marketing, Sales, Commercial Acceleration, and Clinical/Medical Affairs to ensure alignment and smooth execution of all professional education activities. • Assist in collecting and organizing program feedback, metrics, and performance insights for continuous improvement. • Support execution of virtual education initiatives, including webinar setup, invitations, and backend technical coordination. • Perform on-going needs assessments in partnership with Sr. Manager to ensure professional education initiatives contribute and align with commercial priorities. • Participate in society meetings, forums, symposia, educational and scientific programming meetings for promoting product & procedural awareness and guideline development as needed. • Maintain program documentation, calendars, and tracking tools. • Assist with compliance processes, including speaker contracting, needs assessments, documentation requirements, and invoicing. • Manage inventory for professional education programs.

• Develop, revise, and maintain sales training materials (e.g., training presentations, facilitator guides, learner assessments) by synthesizing inputs from cross-functional partners and aligning to approved promotional messaging and training strategy • Manage Medical, Legal, and Regulatory (MLR) review cycles by preparing and submitting materials, tracking decisions, resolving routine feedback conflicts, and following up with appropriate stakeholders as needed • Own content management process to ensure training assets remain current, compliant, and well-organized • Execute end-to-end training session logistics (both virtual and in-person), anticipating constraints (e.g., time zones, facilitator availability, materials readiness) and resolving routine issues to keep delivery on track • Manage the production and administration of training sessions as needed (e.g., co-facilitation, breakout support, Q&A coordination), triaging learner questions, and documenting follow-up items for the appropriate SMEs • Develop and manage systems to track attendance, completion, and follow-up actions for training programs • Analyze training engagement trends and coordinate timely follow-ups, including management of the Training & Development team newsletter • Manage LMS administration (e.g., user access, course setup, content deployment) and troubleshoot routine issues by diagnosing root causes, applying standard fixes, and escalating system issues as needed • Monitor and report on training completion, learner engagement, and effectiveness metrics; interpret results to identify gaps and recommend targeted reinforcement actions to Training & Development leadership • Partner with Training & Development leadership to recommend and implement continuous improvements to training programs based on LMS data, learner feedback, and observed field needs • Develop, revise, and maintain training materials for EMR-related workflows by translating partner inputs into clear, role-based guidance in alignment with approved processes • Lead the coordination of training updates in response to EMR updates and field team feedback by assessing impact, revising materials, and clearly communicating changes to stakeholders • Serve as a primary training point of contact to coordinate field questions and feedback on EMR-related processes and tools, routing complex items to the appropriate SMEs • Collaborate with Marketing, Digital Health, Customer Operations, and other internal partners to gather inputs and prioritize updates so training materials remain accurate, compliant, and aligned with approved processes • Support conferences and internal meetings by assisting with training-related preparation and materials, as needed