Your role at DynatraceWe are seeking a Marketing Operations Manager to own and optimize the end‑to‑end marketing technology stack. This role will be responsible for technical scoping in partnership with business owner, tool implementation, ongoing optimization, and strategic planning of marketing tools, ensuring the stack supports current business needs while scaling for future growth. The ideal candidate is both strategic and hands‑on—someone who can design a long‑term martech roadmap, implement and integrate platforms, and define clear metrics to monitor tool performance, adoption, and business impact. This role partners closely with Marketing, Business System/Sales Ops, IT, Transformation team, and Analytics to ensure the marketing stack is efficient, well‑governed, and delivering measurable value. Key Responsibilities: - Own the full lifecycle of the marketing technology stack, including selection, implementation, integration, optimization, and retirement of tools. - Develop and maintain a marketing technology strategy and multi‑year roadmap aligned to marketing and company priorities. - Evaluate new tools and capabilities, building business cases and recommendations for leadership. - Balance tool consolidation vs. innovation to reduce complexity while increasing capability. - Create and maintain clear documentation - System architecture diagrams - SOPs and admin guides - Integration and data flow documentation - Lead technical implementation and configuration of marketing tools, including integrations across CRM, data platforms, and analytics systems. - Partner with IT, Business Operations , and Legal to manage data flows, system dependencies, permissions, and governance. - Troubleshoot technical issues, coordinate upgrades, migrations, and new feature rollouts. - Define and own metrics and dashboards to monitor - Tool adoption and active usage, Feature utilization, Data quality and system performance, and Operational efficiency/ROI - Establish benchmarks and success criteria for each tool and identify under‑performing or redundant technology. - Partner with enablement teams to support onboarding, training, and best practices for marketing users. What will help you succeedMinimum Requirements 6+ years of experience in Marketing Operations, Marketing Technology, or Revenue Operations. Preferred Requirements - Proven experience owning and managing a complex marketing technology stack. - Hands‑on experience with technical implementations, integrations, and system configuration. - Strong analytical skills with experience defining metrics and evaluating tool performance and ROI. - Excellent documentation and communication skills. - Ability to manage multiple initiatives and stakeholders in a fast‑paced environment. - Advance experience with Marketo, 6sense, LeanData, PowerBI, Salesforce - Familiarity with integration tools, APIs, and workflow automation. Why you will love being a Dynatracer - A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly. - Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research. - A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries. - An environment that fosters innovation, enables creative collaboration, and allows you to grow. - A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals. - A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all - A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team. Compensation and RewardsThe targeted base pay range for this role is $148K to $185K. When determining your salary, we consider your skills, experience, education, work location and internal equity.

Role Description Serve as the Communications & Marketing Operations Senior Manager for the Zoetis U.S. Dairy business, a key role within the Livestock Marketing Operations team in the animal health industry. This position drives the development and execution of integrated marketing and communication plans, ensuring alignment across brands, services, and the product portfolio. Collaborate with sales and technical service teams, enabling functions, external marketing agencies, and suppliers to deliver impactful, well-coordinated marketing plans. Build and maintain strong relationships founded on trust and performance to ensure seamless execution. Oversee and optimize advertising and promotion budgets, including forecasting and maximizing spend. Identify and implement opportunities to integrate Zoetis Dairy marketing and communication efforts into broader corporate initiatives, enhancing visibility and effectiveness. POSITION RESPONSIBILITIES - Develop and execute comprehensive communication plans and programs for Zoetis Dairy and related brands, ensuring alignment with business and marketing objectives. - Collaborate with cross-functional teams to deliver cohesive and impactful communication strategies that support brand and service goals while maintaining consistent messaging across various mediums and portfolios. - Create and manage high-quality internal content for the Zoetis field force, enabling effective communication of business unit priorities and initiatives. - Continuously evaluate communication efforts to ensure effectiveness, identify areas for improvement, and implement best practices to enhance overall impact. - Oversee and strengthen the day-to-day relationship with the brand marketing agency and key internal and external partners, ensuring seamless collaboration and alignment with strategic goals. - Partner with the agency and Zoetis digital teams to define and implement robust metrics for marketing communications programs, driving data-driven insights to measure and enhance effectiveness. - Lead public and media relations initiatives for Zoetis Dairy, collaborating across functions to deliver impactful and cohesive marketing and communication strategies. Stay at the forefront of industry trends and advancements in marketing and communications to drive innovation and inspire fresh, effective ideas. - Oversee the end-to-end vetting and approval process for communication materials and initiatives, ensuring alignment with creative briefs and strategic objectives. Manage all stages, from initial concept development and pre-work to securing final approvals through the legal and regulatory review process - Effectively manage, forecast, and report on assigned advertising and promotion budgets. Proactively optimize resources to ensure maximum return on investment and alignment with strategic marketing objectives. - Integrate industry sponsorships and industry alliances with communications efforts and brand objectives. Establish objectives, strategies, and implementation for pork/poultry events and activities, including trade shows, customer meetings, and internal meetings. EDUCATION AND EXPERIENCE Education: - BS or BA required in animal science, communications, journalism, broadcast media, convergent media, and other applicable fields. MBA or relevant advanced degree preferred. Professional: - 7-10 years of related marketing communications or agency experience required. - Animal health and/or pharmaceutical experience preferred. - Candidate must have experience developing marketing communication strategies and implementing tactical plans and campaigns. - Computer experience: Microsoft Windows, Outlook, Word, PowerPoint, Excel, Internet-based programs and tools, Zoom (or similar virtual meeting tool). Adobe Suite is a plus, but not a requirement. TECHNICAL SKILLS REQUIREMENTS - Computer experience: Microsoft Windows, Outlook, Word, PowerPoint, Excel, Internet-based programs and tools, Zoom (or similar virtual meeting tool). Adobe Suite is a plus, but not a requirement. - Demonstrates ability to provide strategic, creative, innovative, and efficient solutions to meet marketing strategic imperatives/objectives and business strategies. - Ability to develop, present, and implement (digital and non-digital) communications plans and programs with strong follow-up, measurement, and accountability in achieving results. - Demonstrates ability to organize and prioritize multiple projects in a fast-paced environment and deliver high performance and quality on deadline and budget. - Strong presenting, writing, editing, and verbal communication skills are a must. - Able to work in a team environment with many internal and external stakeholders and support groups. - Proven track record successfully leading agency and supplier teams. - Proven budget forecasting and management ability - Proven record of initiative, resourcefulness, and willingness to accept challenges and lead change. PHYSICAL POSITION REQUIREMENTS - The role will have responsibility to travel to meetings and other Zoetis sites 25% of the time and some weekend work/travel are a requirement of the position. The US base salary range for this full-time position is $129,000 - $209,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the base pay target range for new hire salaries for the position. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. This position is also eligible for short-term incentive compensation. In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional and financial wellbeing of our colleagues and their families including healthcare and insurance benefits beginning on day one, a 401K plan with a match and profit-sharing contribution from Zoetis, and 4 weeks of vacation. Visit zoetisbenefits.com to learn more. Full time Regular Colleague Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search. Notice: Zoetis Recruiters will contact candidates via email from an address ending in @zoetis.com and may also initially connect with candidates through LinkedIn, including LinkedIn InMail. Zoetis does not use Gmail, Outlook, Yahoo, or other web-based/generic email domains to communicate about job opportunities, interviews, or offers of employment. If you receive a recruitment-related email message claiming to be from Zoetis that does not come from @zoetis.com, please treat it as suspicious. For your security, do not reply, click links, open attachments, share personal or financial information, or send money in response to unexpected or questionable recruitment communications. Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of “@zoetis.com”. In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.

• Co-own the integration between SmithRx’s internal platforms and communication vendors (e.g., Salesforce, Braze/Iterable, etc.). • Help define and maintain the logic for how member fields (Name, RX_Number, Copay_Amount) are injected into templates. • Build, schedule, and deploy multi-channel communication journeys (Email, SMS, Print). Construct complex audience segments, configure trigger-based workflows, and manage the end-to-end deployment of both ad-hoc notices and always-on transactional messages. • Build automated checks to flag data anomalies before communications are triggered, and conduct rigorous pre-flight testing on all campaigns. • Translate business and regulatory requirements into executable, logic-driven campaign workflows within our communication platforms. • Help manage the data pipeline for multi-channel communications, including complex permissions and transactional message sends. • Perform exhaustive campaign QA, including rendering tests, dynamic content validation, link tracking, and audience sizing checks to guarantee zero-defect deployments. • Monitor campaign performance and deliverability in real-time, proactively triaging any send-volume bottlenecks, platform outages, or spam-trap issues. • Manage the technical relationship with the direct mailer system, including SFTP file transfers, print-proof automation, and production timelines. • Collaborate with our internal business systems team to ensure messages and letters are synced back to the internal member record for internal team visibility. • Troubleshoot message deliverability to ensure SmithRx remains compliant with delivery laws.

• MarTech Ownership: Manage the end-to-end member-facing marketing technology stack, including implementation, and ongoing integrations with internal databases. Serve as team SME and technical expert for B2B marketing tech stack, interfacing with growth marketing teams. • Campaign Automation: Build, maintain, and monitor all automated campaigns and lifecycle journeys, ensuring high deliverability and operational excellence. • Operational Coordination: Partner with IT, product, engineering, and operations teams to ensure all member-facing operations align with Lyra’s overarching security standards and brand governance. • Database Management: Oversee audience segmentation and data hygiene within the marketing automation platform to ensure highly targeted and personalized communications. • Performance Monitoring: Establish robust monitoring and alerting systems to identify and resolve any technical glitches or execution errors within automated workflows. • Campaign Optimization: Develop and document scalable processes for campaign execution, lead routing, and reporting to increase the efficiency of the broader marketing team.